Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"The Rise of Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","head":"Why Changing Robes Are So Popular","body_links":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","replaced_keywords":{"Changing Robe":"changing robe"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the sports and outdoors industry, from the latest gear and equipment to entirely new and unique sports.","cta_header":""},{"desc":"The top Travel Trends of 2022 including everything from Elopement Packages to Backpack Cooler","name":"Travel","slug":"travel-trends","title":"Travel Trends","trends":["Elopement Packages","Backpack Cooler","SnapTravel","Kyte","Airalo","Limehome","SafetyWing","Sonder","Onfly","Wheel The World","TrovaTrip","Beis","Yogasleep","Ayahuasca Retreat","Hidden Gem Restaurants","Bounce Storage","Cruise Door Decorations","Pricelabs","Portable Bottle Warmer","Clothes Storage Bag","OOONO","TurnoverBnB"],"insights":[{"body":"Wedding costs have been rising faster than inflation, reaching an average of nearly $30,000, in 2019 in the US.
This has been driven by several factors: people are getting married older, meaning they\'re often in a better financial position by the time they marry, making it easier to splurge. And the rise of living together before marriage means that marriage is a less significant milestone, so some couples feel the need to make the party a bigger deal to compensate. Meanwhile, rising wedding costs are a somewhat self-fulfilling prophecy; if it only happens once, no one wants theirs to be noticeably cheap.
But this trend is leading to a reaction, accelerated by the pandemic: elopement is getting more popular, and it\'s creating a mini-industry in elopement packages, which simplify and standardize the process to make it even easier. Elopement has always been an option, but its recent growth is not just because of the lower price.
For one, there are typically far more people in the orbit of a 30-year-old compared to a 20-year-old. This means more seats to pay for and more debate over who does and doesn’t make the invitation list. Plus, travel and destinations are an even more important part of the wedding cost equation after Covid, when many relationships got spread around the country, and people might not even be sure where all their friends are living; a guest list that was within a short travel distance in 2019 can involve international travel for some guests in 2021. Elopement neatly solves both sides of this problem by reducing the guest list to the bare minimum.
As well, the rising average age of marriage not only pushes traditional wedding costs up, but it also has a direct effect on the demand for elopement. Older couples are less likely to conform to their parents’ wedding arrangement wishes over their own. And divorces mean that there are many second weddings, which are often lesser investments than the first.
And with significantly decreased spend on the wedding itself, destination elopements are becoming much more common. This also means more impressive wedding photos, which is a bigger part of elopements’ appeal in the age of social media.","head":"The Rise of Elopement Packages","body_links":"Wedding costs have been rising faster than inflation, reaching an average of nearly $30,000, in 2019 in the US.
This has been driven by several factors: people are getting married older, meaning they\'re often in a better financial position by the time they marry, making it easier to splurge. And the rise of living together before marriage means that marriage is a less significant milestone, so some couples feel the need to make the party a bigger deal to compensate. Meanwhile, rising wedding costs are a somewhat self-fulfilling prophecy; if it only happens once, no one wants theirs to be noticeably cheap.
But this trend is leading to a reaction, accelerated by the pandemic: elopement is getting more popular, and it\'s creating a mini-industry in elopement packages, which simplify and standardize the process to make it even easier. Elopement has always been an option, but its recent growth is not just because of the lower price.
For one, there are typically far more people in the orbit of a 30-year-old compared to a 20-year-old. This means more seats to pay for and more debate over who does and doesn’t make the invitation list. Plus, travel and destinations are an even more important part of the wedding cost equation after Covid, when many relationships got spread around the country, and people might not even be sure where all their friends are living; a guest list that was within a short travel distance in 2019 can involve international travel for some guests in 2021. Elopement neatly solves both sides of this problem by reducing the guest list to the bare minimum.
As well, the rising average age of marriage not only pushes traditional wedding costs up, but it also has a direct effect on the demand for elopement. Older couples are less likely to conform to their parents’ wedding arrangement wishes over their own. And divorces mean that there are many second weddings, which are often lesser investments than the first.
And with significantly decreased spend on the wedding itself, destination elopements are becoming much more common. This also means more impressive wedding photos, which is a bigger part of elopements’ appeal in the age of social media.","replaced_keywords":{"Elopement Packages":"elopement packages"}},{"body":"Before the advent of online photos, part of the ritual of a vacation was showing off photos back home. When photo production and consumption turned digital, it had an effect on vacations: it meant that the bragging rights from an impressive vacation accrued live on Instagram rather than after the fact and in person. This meant that a trip to somewhere exotic enough to have poor or nonexistent Internet access was less attractive. In recent years, cellular Internet access and solar-powered chargers have gotten more affordable and ubiquitous, helping to drive rugged and off-road vacations back into vogue.
Overlanding is the practice of traveling long distances off-road, often in specially-outfitted vehicles. But despite being a hobby of outdoor adventure, it’s very much a gear-centric hobby: more than half of the top ten posts on the overlanding subreddit (113,000+ members) are photos of heavily-outfitted vehicles parked in parking lots. Like vertical GPU mounts (another rising product we’ve covered), part of the point of the equipment is to show off fancy setups, not necessarily to perform. Even when comparing the ratio of YouTube and TikTok views to Google searches for “hiking”, “camping”, and “overlanding”, it’s clear that overlanding outranks its peers in social media shareworthiness.
This trend has created a new market of products for people who intend to travel off-road for days at a time: compact solar panel arrays, ultra-long-lasting coolers, and specialized roof racks. Traction boards, which used to get cars out of muddy ruts, are a very early but growing category on Amazon.
Overlanding is especially appealing to people who have aged out of traditional camping, but still enjoy the outdoors. These older enthusiasts may not be able to hike and camp for days at a time, but they have the disposable income for elaborate off-road setups.","head":"The Impact of Photos on Travel","body_links":"Before the advent of online photos, part of the ritual of a vacation was showing off photos back home. When photo production and consumption turned digital, it had an effect on vacations: it meant that the bragging rights from an impressive vacation accrued live on Instagram rather than after the fact and in person. This meant that a trip to somewhere exotic enough to have poor or nonexistent Internet access was less attractive. In recent years, cellular Internet access and solar-powered chargers have gotten more affordable and ubiquitous, helping to drive rugged and off-road vacations back into vogue.
Overlanding is the practice of traveling long distances off-road, often in specially-outfitted vehicles. But despite being a hobby of outdoor adventure, it’s very much a gear-centric hobby: more than half of the top ten posts on the overlanding subreddit (113,000+ members) are photos of heavily-outfitted vehicles parked in parking lots. Like vertical GPU mounts (another rising product we’ve covered), part of the point of the equipment is to show off fancy setups, not necessarily to perform. Even when comparing the ratio of YouTube and TikTok views to Google searches for “hiking”, “camping”, and “overlanding”, it’s clear that overlanding outranks its peers in social media shareworthiness.
This trend has created a new market of products for people who intend to travel off-road for days at a time: compact solar panel arrays, ultra-long-lasting coolers, and specialized roof racks. Traction boards, which used to get cars out of muddy ruts, are a very early but growing category on Amazon.
Overlanding is especially appealing to people who have aged out of traditional camping, but still enjoy the outdoors. These older enthusiasts may not be able to hike and camp for days at a time, but they have the disposable income for elaborate off-road setups.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"","cta_header":""}],"trend":{"slug":"backpack-cooler","title":"Backpack Cooler","growth":20.44,"ts_raw":[26,21,20,20,19,18,7,14,14,13,12,12,10,12,10,10,14,16,14,12,15,10,10,12,6,12,12,12,14,14,10,14,12,16,16,14,18,22,21,22,25,25,26,38,37,44,37,41,48,44,39,34,35,31,30,28,21,24,19,18,15,19,18,13,13,15,13,17,16,22,25,24,18,18,16,18,16,15,12,17,16,15,17,18,16,20,23,33,22,22,29,28,26,31,40,43,52,62,54,49,52,48,55,47,46,47,43,40,29,33,24,26,22,18,20,18,19,14,20,14,24,24,26,31,26,21,17,20,18,20,16,13,17,18,19,19,15,10,11,12,14,12,15,25,35,37,42,48,48,61,67,68,75,72,62,69,59,54,43,44,36,35,36,25,21,22,22,24,19,18,17,21,24,31,36,33,31,26,19,15,17,16,19,21,16,14,19,21,28,29,28,32,31,40,43,38,45,44,53,54,77,77,88,73,71,74,68,66,58,52,52,54,49,44,39,37,33,31,32,26,24,25,30,33,36,44,46,38,38,36,26,20,22,18,23,23,23,23,26,31,28,32,36,35,39,38,39,48,51,58,61,68,87,77,99,94,78,87,79,78],"volume":80354,"keyword":"backpack cooler","analysis":null,"ts_trend":[17,17,16,17,17,17,16,16,16,16,17,16,17,17,17,18,18,18,18,19,19,19,19,19,20,20,20,20,20,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,23,23,23,23,23,24,24,24,24,25,25,25,26,26,26,27,27,27,28,28,28,28,28,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,29,28,29,29,28,29,28,29,28,28,28,29,29,29,29,29,30,30,29,29,29,30,30,30,29,29,28,28,27,27,27,27,27,27,27,27,27,27,28,28,28,28,28,28,29,29,29,29,29,30,30,31,31,32,33,33,33,33,33,33,33,34,34,34,34,34,33,33,33,33,33,33,32,32,32,33,33,34,34,35,35,36,36,36,37,37,37,37,38,38,38,38,39,39,39,39,39,39,40,41,41,41,41,41,41,41,41,40,41,41,41,42,42,42,42,42,42,43,43,43,43,43,43,43,43,43,44,44,44,44,44,45,45,45,45,45,45,45,45,45,45,45,45,45,46,46,46,46,46,47,47,47,47,47,47,46,46,46,46,46],"spotted_at":null,"top_brands":[],"description":"A backpack cooler is a cooler that is designed to be worn as a backpack. The cooler is typically made of insulated materials and has a number of pockets and straps to allow it to be securely attached to the body.","top_searches":[{"title":"backpack cooler yeti","growth":6,"volume":100},{"title":"backpack cooler igloo","growth":4,"volume":20},{"title":"backpack cooler ozark trail","growth":3,"volume":6},{"title":"backpack cooler walmart","growth":3,"volume":5},{"title":"backpack cooler insulated","growth":4,"volume":5},{"title":"backpack cooler bag","growth":8,"volume":3},{"title":"backpack cooler coleman","growth":4,"volume":3},{"title":"backpack cooler rei","growth":4,"volume":2},{"title":"backpack cooler chair","growth":4,"volume":2},{"title":"backpack cooler small","growth":5,"volume":2},{"title":"backpack cooler amazon","growth":4,"volume":2},{"title":"backpack cooler target","growth":4,"volume":2},{"title":"backpack cooler arctic zone","growth":4,"volume":2},{"title":"backpack cooler beach chair","growth":3,"volume":2},{"title":"backpack cooler academy","growth":4,"volume":1}],"geo_breakdown":{"au":0.01,"ca":0.08,"de":0.01,"gb":0.04,"ie":0.01,"in":0.02,"mx":0.01,"us":0.77,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are backpack coolers growing in popularity?","top_questions":[{"title":"what backpack cooler keeps ice the longest","growth":3,"volume":0},{"title":"which backpack cooler keeps ice the longest","growth":8,"volume":0},{"title":"which backpack cooler is best","growth":0,"volume":0}],"related_topics":[{"slug":"portable-bottle-warmer","title":"Portable Bottle Warmer","growth":78.65,"ts_raw":[17,27,26,19,24,15,13,22,6,22,6,10,19,19,20,25,23,12,23,18,18,23,21,21,20,12,8,14,21,10,12,19,19,10,31,31,10,12,23,26,24,13,3,8,16,18,9,15,19,8,3,30,10,12,14,15,11,17,9,21,2,11,14,18,18,13,14,14,10,29,19,23,18,19,26,17,22,15,22,13,13,20,10,24,26,19,12,12,3,3,20,22,21,25,10,30,10,20,16,5,13,23,28,15,16,13,24,12,19,14,29,37,27,25,25,27,27,20,20,26,18,10,30,20,36,13,36,35,18,31,35,23,19,27,30,27,18,17,9,18,18,10,19,11,29,16,27,27,33,20,25,30,38,25,17,11,24,11,26,20,27,24,34,32,28,40,24,19,22,24,14,29,19,29,17,18,24,43,37,47,29,42,39,50,27,40,39,60,65,39,55,39,65,60,62,45,46,50,47,63,51,38,63,49,65,58,66,53,57,70,43,59,57,67,55,74,58,40,58,70,62,50,65,64,51,79,66,61,67,67,52,78,65,61,72,68,61,79,96,84,84,78,79,78,77,89,71,88,88,73,79,89,88,82,69,69,78,65,98,61],"volume":6226,"keyword":"portable bottle warmer","analysis":null,"ts_trend":[18,19,19,20,19,20,20,19,20,19,19,19,19,19,18,18,17,17,17,17,17,17,17,17,18,18,18,18,17,16,16,16,16,15,15,15,15,14,14,15,15,14,15,15,15,14,15,14,13,13,13,13,13,13,13,13,14,14,14,15,15,15,15,16,16,16,16,16,16,16,16,16,17,17,17,17,16,16,17,17,17,17,17,17,17,17,16,16,16,16,17,17,17,17,17,17,17,17,18,18,19,20,20,21,21,21,21,22,21,22,22,22,23,23,23,23,23,24,24,24,24,25,25,24,24,23,23,23,23,22,22,22,21,22,22,23,23,22,23,23,23,23,23,23,22,22,22,22,22,23,23,24,25,25,25,25,26,26,26,26,26,25,25,25,25,25,26,26,27,27,29,29,29,30,31,31,32,34,34,36,38,40,40,41,42,43,44,46,47,48,49,50,51,52,54,55,56,57,58,59,60,60,60,60,60,59,58,59,59,61,61,61,62,63,64,63,64,63,63,63,62,62,62,62,63,65,64,65,66,68,69,70,73,73,74,73,74,75,76,76,77,78,78,79,79,81,82,83,83,84,84,83,84,85,85,84,85,84,80,82],"spotted_at":null,"top_brands":[],"description":"A portable bottle warmer is a small device that is designed to heat up baby bottles. The device is battery operated and typically fits in a pocket or a handbag. 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