The FDA approval process for medical devices allows approval in cases where a device shows equivalent functionality to an existing treatment, which is a much cheaper and faster approach than the oftentimes billion-dollar investment of a full clinical trial.
Plenity is a diet pill that helps users feel full. It got approved because it was submitted to the FDA as having the same function as gastric bypass surgery, in which part of a person’s stomach is closed off, or removed to make the actual stomach smaller.
Plenity\'s active ingredients, cellulose and citric acid, expand in the stomach and make patients feel full earlier. So in a sense, this regulatory decision is not as strange as it looks: gastric bypass and Plenity both help people lose weight by giving them less room for food.
The surgical weight loss industry generates $6 billion each year in revenue, but the potential market is larger—many people either don\'t want to spend money on surgery or worry that it\'s too drastic. Part of this market size is because obesity has been rising for decades, both in the US and abroad. Obesity is not only a problem on its own, but contributes to other health complications too like heart disease, diabetes, and injuries from falls.
Plenity is part of an accidental arms race: food and entertainment companies make money from a high-calorie, sedentary lifestyle, and there’s less revenue in promoting moderation. This has been part of why the average weight has drifted up over time, and Plenity is one of many companies trying to tackle this problem as it gets more acute. Like blue light glasses, which help people feel better about their screen time instead of actually reducing how much of it they get, Plenity lets people keep eating until they’re completely full, and just changes when that is.","head":"The Rise of Plenity","body_links":"One reason Plenity is one of the fastest-growing weight loss aids is that even though it looks like a pill, the company behind it was able to get it classified as a medical device rather than a drug.
The FDA approval process for medical devices allows approval in cases where a device shows equivalent functionality to an existing treatment, which is a much cheaper and faster approach than the oftentimes billion-dollar investment of a full clinical trial.
Plenity is a diet pill that helps users feel full. It got approved because it was submitted to the FDA as having the same function as gastric bypass surgery, in which part of a person’s stomach is closed off, or removed to make the actual stomach smaller.
Plenity\'s active ingredients, cellulose and citric acid, expand in the stomach and make patients feel full earlier. So in a sense, this regulatory decision is not as strange as it looks: gastric bypass and Plenity both help people lose weight by giving them less room for food.
The surgical weight loss industry generates $6 billion each year in revenue, but the potential market is larger—many people either don\'t want to spend money on surgery or worry that it\'s too drastic. Part of this market size is because obesity has been rising for decades, both in the US and abroad. Obesity is not only a problem on its own, but contributes to other health complications too like heart disease, diabetes, and injuries from falls.
Plenity is part of an accidental arms race: food and entertainment companies make money from a high-calorie, sedentary lifestyle, and there’s less revenue in promoting moderation. This has been part of why the average weight has drifted up over time, and Plenity is one of many companies trying to tackle this problem as it gets more acute. Like blue light glasses, which help people feel better about their screen time instead of actually reducing how much of it they get, Plenity lets people keep eating until they’re completely full, and just changes when that is.","replaced_keywords":{"Plenity":"Plenity"}},{"body":"There’s a supply and demand mismatch—and thus a market opportunity—in the business of helping people reach their ideal weight; but not with weight loss. In fact, Google queries for \\"how to lose weight\\" overshadow those for “how to gain weight” by only to 6:1. However, the weight loss industry is far more than 6x more competitive and saturated than the weight gain industry: in fact, there are almost 3,000% more apps for losing weight than gaining it.
Companies like Noom, with 45 million users, have been able to build up a large following by helping users lose weight. The company uses an effective signup flow which encourages users to set a deadline, such as a wedding they’ll be attending or even just “summer”, which helps the app not only tune the weight loss program, but also the email drip campaigns. Noom’s focus though, is exclusively on losing weight—even if users sign up and express the intention to add a few pounds of muscle, the signup workflow uses copy about weight loss.
The weight-gaining market is not only more ripe for opportunity but also more fragmented than the weight-loss market. Some customers are trying to add muscle mass, and look for products like whey protein. Others want to add weight more generally, and they increasingly turn to appetite-stimulating supplements or weight-gain syrups.
Some of these products are carb- and vitamin-rich meal shakes that just add extra calories to diets, but some of them include medications that are used off-label to stimulate appetite. These weight-gaining shakes have health risks, and are often marketed illegally.
Media attention often drives new diet trends. When celebrities were mediated through magazines, TV, and movies, they tended to be thinner, but many popular influencers have a different body type—one popular weight gainer brand, \\"slim thicc,\\" is named after the body type exemplified by Kim Kardashian, Nicki Minaj, and other celebrities. With more diverse celebrity body types, there\'s a wider dispersion in diet products that allow people to achieve them.","head":"The Weight Gain Opportunity","body_links":"There’s a supply and demand mismatch—and thus a market opportunity—in the business of helping people reach their ideal weight; but not with weight loss. In fact, Google queries for \\"how to lose weight\\" overshadow those for “how to gain weight” by only to 6:1. However, the weight loss industry is far more than 6x more competitive and saturated than the weight gain industry: in fact, there are almost 3,000% more apps for losing weight than gaining it.
Companies like Noom, with 45 million users, have been able to build up a large following by helping users lose weight. The company uses an effective signup flow which encourages users to set a deadline, such as a wedding they’ll be attending or even just “summer”, which helps the app not only tune the weight loss program, but also the email drip campaigns. Noom’s focus though, is exclusively on losing weight—even if users sign up and express the intention to add a few pounds of muscle, the signup workflow uses copy about weight loss.
The weight-gaining market is not only more ripe for opportunity but also more fragmented than the weight-loss market. Some customers are trying to add muscle mass, and look for products like whey protein. Others want to add weight more generally, and they increasingly turn to appetite-stimulating supplements or weight-gain syrups.
Some of these products are carb- and vitamin-rich meal shakes that just add extra calories to diets, but some of them include medications that are used off-label to stimulate appetite. These weight-gaining shakes have health risks, and are often marketed illegally.
Media attention often drives new diet trends. When celebrities were mediated through magazines, TV, and movies, they tended to be thinner, but many popular influencers have a different body type—one popular weight gainer brand, \\"slim thicc,\\" is named after the body type exemplified by Kim Kardashian, Nicki Minaj, and other celebrities. With more diverse celebrity body types, there\'s a wider dispersion in diet products that allow people to achieve them.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Diet trends come and go - Explore what\'s happening today and what\'s around the corner in the world of diets.","cta_header":"See all the Diet Trends"}],"trend":{"slug":"body-recomposition","title":"Body Recomposition","growth":55.75,"ts_raw":[9,11,15,11,16,16,18,10,13,10,12,6,14,12,16,8,10,13,9,13,13,12,15,9,16,13,12,26,17,22,17,12,18,19,19,16,23,23,24,13,15,7,19,24,10,15,23,17,11,16,20,7,20,11,12,15,13,19,10,18,12,20,9,13,17,13,15,15,12,18,7,10,12,9,17,20,20,20,18,20,22,16,12,19,18,14,18,19,12,23,26,17,18,13,19,15,10,26,11,21,22,31,22,30,22,21,20,18,17,14,17,22,20,27,12,17,26,27,44,30,33,21,29,30,22,28,36,34,32,35,30,33,29,45,40,43,28,21,24,21,23,31,28,29,31,20,34,37,32,42,45,49,42,37,43,40,36,42,43,41,49,37,40,38,42,41,36,35,39,25,27,30,32,23,27,24,30,37,46,48,45,47,47,40,42,25,50,52,46,45,45,57,48,70,54,46,42,58,47,53,72,55,56,66,72,62,64,56,44,50,47,48,45,49,53,68,54,60,51,46,52,53,47,45,53,37,48,40,44,54,52,97,94,75,91,96,78,90,87,86,98,78,92,84,80,88,82,87,87,79,75,71,83,99,87,82,75,91,84,93],"volume":17185,"keyword":"body recomposition","analysis":null,"ts_trend":[14,14,13,13,13,13,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,14,15,15,15,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,15,16,16,16,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,17,16,16,17,16,17,17,17,17,18,18,18,18,18,18,18,19,19,19,19,19,19,20,20,21,22,22,23,24,25,25,26,27,27,27,27,27,28,28,29,29,30,31,31,31,31,31,31,31,31,30,30,30,30,30,30,30,30,31,31,31,31,32,32,33,33,34,34,35,35,36,37,38,38,39,39,39,39,39,39,39,39,39,39,39,40,40,40,40,40,39,39,38,39,39,39,39,40,40,40,40,41,42,43,44,44,46,47,47,47,48,49,49,50,50,51,51,52,52,52,53,54,54,54,55,55,55,56,56,55,55,55,55,55,56,56,55,56,57,58,60,61,61,63,64,65,66,67,68,69,70,70,70,72,74,76,76,77,78,79,80,80,80,80,80,81,81,81,81,81,81,81,81,80,80,80,79,80,81],"spotted_at":null,"top_brands":[],"description":"Body recomposition is the process of losing fat while gaining muscle. It is often considered to be the Holy Grail of fitness, as it allows people to achieve the lean, muscular look without having to diet or exercise excessively.","top_searches":[{"title":"body recomposition diet","growth":13,"volume":100},{"title":"body recomposition calculator","growth":16,"volume":100},{"title":"body recomposition workout plan","growth":11,"volume":67},{"title":"body recomposition female","growth":15,"volume":54},{"title":"body recomposition before and after","growth":11,"volume":37},{"title":"body recomposition reddit","growth":16,"volume":30},{"title":"body recomposition macros","growth":12,"volume":25},{"title":"body recomposition women","growth":17,"volume":20},{"title":"body recomposition macro calculator","growth":14,"volume":16},{"title":"body recomposition workout plan female","growth":14,"volume":16},{"title":"body recomposition results","growth":12,"volume":13},{"title":"body recomposition workout","growth":16,"volume":11},{"title":"body recomposition meal plan","growth":14,"volume":11},{"title":"body recomposition calorie calculator","growth":15,"volume":11},{"title":"body recomposition calories","growth":17,"volume":9}],"geo_breakdown":{"ae":0.01,"at":0.01,"au":0.05,"br":0.01,"ca":0.06,"de":0.04,"eg":0.01,"es":0.01,"fi":0.01,"fr":0.01,"gb":0.11,"gr":0.01,"id":0.01,"ie":0.01,"in":0.07,"it":0.01,"mx":0.01,"my":0.01,"nl":0.01,"no":0.01,"nz":0.01,"ph":0.03,"pl":0.01,"ro":0.01,"sa":0.01,"se":0.01,"sg":0.01,"tr":0.01,"us":0.44,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast is body recomposition growing in popularity?","top_questions":[{"title":"how to do a body recomposition","growth":15,"volume":30},{"title":"is body recomposition possible","growth":14,"volume":7},{"title":"is body recomposition real","growth":18,"volume":3},{"title":"how body recomposition works","growth":12,"volume":1},{"title":"is body recomposition good","growth":26,"volume":0},{"title":"is body recomposition hard","growth":6,"volume":0},{"title":"is body recomposition real reddit","growth":6,"volume":0},{"title":"is body recomposition worth it","growth":0,"volume":0},{"title":"is body recomposition effective","growth":0,"volume":0},{"title":"is body recomposition right for me","growth":0,"volume":0},{"title":"what causes body recomposition","growth":0,"volume":0},{"title":"how long does it take to do body recomposition","growth":0,"volume":0},{"title":"how long should you do body recomposition","growth":0,"volume":0},{"title":"are body recomposition possible","growth":0,"volume":0},{"title":"is body recomposition slow","growth":0,"volume":0}],"related_topics":[{"slug":"lean-bulk","title":"Lean Bulk","growth":14.43,"ts_raw":[66,62,60,58,56,48,55,66,49,55,60,77,59,63,53,54,51,45,51,45,40,43,58,60,54,64,57,69,65,65,49,63,67,55,59,54,64,63,59,47,53,50,52,51,61,46,57,46,43,46,59,54,49,56,56,46,57,63,59,50,66,51,64,40,53,55,41,51,40,55,51,36,40,36,55,51,63,51,56,62,67,62,48,60,53,53,63,59,42,51,50,57,46,55,47,59,53,57,51,65,46,43,61,59,59,61,67,56,58,69,70,54,51,48,56,60,59,68,51,51,53,47,48,58,54,50,70,59,70,67,61,58,71,69,68,54,45,24,39,48,42,44,55,52,46,50,57,56,43,46,55,59,47,49,56,57,66,61,67,61,61,54,59,60,68,64,43,51,57,47,49,56,61,41,44,42,54,35,57,62,55,54,61,52,60,64,62,74,61,68,73,79,59,72,61,73,90,75,81,78,99,85,82,83,94,78,87,73,76,83,77,74,74,75,67,73,85,70,72,76,77,53,74,60,60,66,62,62,68,46,70,97,92,82,81,81,75,75,66,78,82,70,81,75,72,80,66,74,76,76,79,71,66,74,86,72,76,70,87,77],"volume":17961,"keyword":"lean bulk","analysis":null,"ts_trend":[58,58,58,58,58,58,58,57,57,57,57,57,57,57,57,57,57,57,58,58,58,59,59,59,58,58,58,57,57,57,57,57,56,57,56,56,55,56,55,55,54,54,54,54,54,53,53,53,53,52,52,51,52,51,52,51,52,52,52,52,52,52,52,52,52,52,53,53,53,53,53,53,53,54,54,53,53,53,53,53,53,53,53,53,53,53,54,54,54,54,54,54,54,54,54,54,55,55,55,54,54,54,55,55,55,56,56,56,56,56,57,57,58,59,59,59,59,59,59,60,60,60,60,59,58,58,58,57,57,56,56,55,55,55,55,54,53,53,52,52,52,51,51,51,51,51,51,51,51,51,52,53,54,54,54,54,54,54,55,55,55,55,55,56,56,56,56,56,56,56,55,55,55,55,56,56,57,57,58,59,59,60,61,62,62,63,64,66,67,68,69,70,71,73,73,74,75,75,76,76,76,76,76,76,76,76,77,77,76,76,76,75,75,74,74,74,74,72,73,73,73,73,73,73,73,73,73,74,74,74,74,74,74,74,75,75,75,76,75,75,75,75,75,76,75,75,75,75,75,75,75,76,76,76,75,75,75,75,74,75],"spotted_at":null,"top_brands":[],"description":"Lean bulk is a weightlifting and nutrition strategy that aims to increase muscle mass while minimizing body fat. The goal is to achieve a “lean” look, as opposed to the more traditional “bulky” look. The strategy focuses on eating a high-protein diet and lifting heavy weights.","top_searches":[{"title":"lean bulk meal plan","growth":14,"volume":100},{"title":"lean bulk diet","growth":8,"volume":54},{"title":"lean bulk calculator","growth":12,"volume":54},{"title":"lean bulk macros","growth":11,"volume":37},{"title":"lean bulk body","growth":10,"volume":20},{"title":"lean bulk foods","growth":12,"volume":16},{"title":"lean bulk workout plan","growth":10,"volume":16},{"title":"lean bulk macro calculator","growth":9,"volume":13},{"title":"lean bulk meals","growth":18,"volume":13},{"title":"lean bulk before and after","growth":9,"volume":11},{"title":"lean bulk diet plan","growth":10,"volume":11},{"title":"lean bulk reddit","growth":15,"volume":11},{"title":"lean bulk vs dirty bulk","growth":11,"volume":11},{"title":"lean bulk calories","growth":10,"volume":9},{"title":"lean bulk meal plan pdf","growth":7,"volume":9}],"geo_breakdown":{"ae":0.01,"at":0.01,"au":0.04,"be":0.01,"br":0.01,"ca":0.04,"ch":0.01,"de":0.06,"dk":0.01,"eg":0.01,"es":0.01,"fi":0.01,"fr":0.01,"gb":0.09,"id":0.01,"ie":0.01,"in":0.06,"it":0.01,"mx":0.01,"my":0.01,"nl":0.04,"no":0.01,"nz":0.01,"ph":0.04,"pl":0.01,"ro":0.01,"se":0.02,"sg":0.01,"th":0.01,"tr":0.01,"us":0.33,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast is lean bulk growing in popularity?","top_questions":[{"title":"how to do a lean bulk","growth":9,"volume":9},{"title":"how do i lean bulk","growth":12,"volume":2},{"title":"how to get a lean bulk","growth":7,"volume":1},{"title":"can you get leaner on a lean bulk","growth":11,"volume":0},{"title":"can u lean bulk","growth":0,"volume":0},{"title":"will lean bulk make me fat","growth":0,"volume":0},{"title":"who should lean bulk","growth":0,"volume":0},{"title":"how much to eat for lean bulk","growth":0,"volume":0},{"title":"how much is a lean bulk","growth":0,"volume":0},{"title":"how do u lean bulk","growth":0,"volume":0}],"related_topics":["dirty bulk","body recomposition","volume eating","pcos friendly"],"subheader_what":"What is lean bulk?","meta_description":"Uncover the reasons why Lean Bulk is such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":4,"tiktok":100,"twitter":0,"youtube":1,"facebook":0,"linkedin":0,"instagram":2,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"The discussion of Lean Bulk is more popular on social media platforms that allow users to share images and videos (Instagram, YouTube, TikTok) than on those that are more text-based (Twitter, LinkedIn, Reddit)."},{"slug":"dirty-bulk","title":"Dirty Bulk","growth":63.53,"ts_raw":[22,18,24,14,16,18,28,21,18,21,18,14,27,28,23,25,23,17,17,26,13,15,29,27,26,22,18,16,26,25,21,21,20,22,21,23,25,10,18,16,15,22,17,22,20,18,20,9,14,27,16,16,23,31,18,18,24,14,21,21,23,25,28,27,13,20,24,20,16,15,11,18,23,19,21,28,19,25,21,30,9,24,33,27,27,19,19,17,22,16,12,22,12,15,19,8,22,11,19,16,14,10,22,31,29,21,26,23,24,18,18,19,26,22,27,22,23,16,13,25,19,28,31,25,21,22,27,32,32,19,26,19,29,22,29,22,28,16,7,12,25,29,19,23,17,19,20,22,15,20,31,33,32,23,21,16,30,28,27,33,25,23,29,29,30,27,18,21,18,24,20,29,21,20,26,19,19,19,24,22,22,30,25,29,21,30,60,37,24,18,17,27,21,32,33,32,33,31,20,37,37,27,26,25,33,34,27,24,33,35,47,49,40,36,38,40,99,55,43,42,55,44,54,41,52,35,53,30,44,46,49,52,43,31,43,69,49,33,42,45,40,41,42,44,43,41,47,40,42,50,33,47,42,43,28,38,34,37,40,39],"volume":6084,"keyword":"dirty bulk","analysis":null,"ts_trend":[25,25,26,26,26,26,26,26,26,26,26,27,27,27,27,27,28,28,28,27,27,28,29,29,29,29,28,28,28,28,28,28,28,28,28,27,28,27,27,27,28,27,27,27,27,27,27,26,26,26,27,26,26,27,26,26,26,25,25,25,26,26,26,26,26,26,26,26,26,26,27,27,27,28,28,27,27,27,27,26,26,27,26,27,27,26,26,26,25,26,26,27,26,27,27,26,26,26,26,25,25,25,26,26,26,26,26,26,27,27,28,28,29,29,30,30,29,30,30,30,30,30,30,30,30,30,29,30,30,30,30,31,31,31,31,30,30,30,31,32,32,31,31,31,32,31,32,32,32,32,33,34,34,34,33,33,33,33,33,33,33,33,33,32,31,31,30,30,31,31,31,31,31,31,31,31,30,30,31,31,32,33,33,35,35,35,36,37,38,38,39,40,41,41,41,41,41,42,43,44,45,46,47,47,48,49,49,50,51,52,52,54,53,54,54,55,56,57,57,57,58,59,61,61,60,60,60,60,61,62,63,63,63,63,63,63,64,63,64,64,65,64,64,63,63,63,64,64,63,63,64,64,65,66,65,64,64,64,64,63],"spotted_at":null,"top_brands":[],"description":"Dirty Bulk is a type of bodybuilding where the goal is to gain as much muscle mass as possible. The diet and training routine is focused on eating a lot of calories and lifting heavy weights.","top_searches":[{"title":"dirty bulk vs clean bulk","growth":13,"volume":100},{"title":"dirty bulk results","growth":15,"volume":37},{"title":"dirty bulk diet","growth":15,"volume":24},{"title":"dirty bulk before and after","growth":10,"volume":16},{"title":"dirty bulk foods","growth":14,"volume":13},{"title":"dirty bulk meal plan","growth":9,"volume":13},{"title":"dirty bulk reddit","growth":21,"volume":13},{"title":"dirty bulk transformation","growth":12,"volume":13},{"title":"dirty bulk meaning","growth":15,"volume":9},{"title":"dirty bulk then cut","growth":13,"volume":4},{"title":"dirty bulk vs clean bulk results","growth":16,"volume":4},{"title":"should i dirty bulk","growth":14,"volume":4},{"title":"dirty bulk body","growth":27,"volume":3},{"title":"dirty bulk meals","growth":23,"volume":3},{"title":"dirty bulk to cut","growth":16,"volume":3}],"geo_breakdown":{"ae":0.01,"at":0.01,"au":0.04,"be":0.01,"br":0.01,"ca":0.06,"ch":0.01,"de":0.06,"dk":0.01,"eg":0.01,"es":0.01,"fi":0.01,"fr":0.01,"gb":0.08,"id":0.01,"ie":0.01,"in":0.03,"it":0.01,"mx":0.01,"my":0.01,"nl":0.03,"no":0.01,"nz":0.01,"ph":0.02,"pl":0.01,"ro":0.01,"sa":0.01,"se":0.02,"tr":0.04,"us":0.43,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast is the dirty bulk growing in popularity?","top_questions":[{"title":"can you dirty bulk","growth":27,"volume":1},{"title":"is dirty bulk bad","growth":21,"volume":1},{"title":"what does it mean to dirty bulk","growth":0,"volume":0},{"title":"is dirty bulk good","growth":0,"volume":0},{"title":"is dirty bulk effective","growth":0,"volume":0},{"title":"what is clean bulk and dirty bulk","growth":0,"volume":0},{"title":"how do u dirty bulk","growth":0,"volume":0},{"title":"is dirty bulk faster","growth":0,"volume":0},{"title":"can u dirty bulk","growth":0,"volume":0},{"title":"how do you dirty bulk","growth":0,"volume":0},{"title":"is dirty bulk good for skinny guys","growth":0,"volume":0},{"title":"what happens when you dirty bulk","growth":0,"volume":0},{"title":"what happens if i dirty bulk","growth":0,"volume":0}],"related_topics":["lean bulk","body recomposition","volume eating","pcos friendly"],"subheader_what":"What is a dirty bulk?","meta_description":"Get the inside scoop on the Dirty Bulk trend, a fast-growing subset of the fitness world that\'s taking off on TikTok.","channel_breakdown":{"reddit":25,"tiktok":100,"twitter":9,"youtube":7,"facebook":3,"linkedin":1,"instagram":21,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Dirty bulk is talked about more on social media platforms with more active users. The exception is Reddit, where the topic has caught on among a more general audience."},{"slug":"progressive-overload","title":"Progressive Overload","growth":41.46,"ts_raw":[19,17,16,19,18,21,16,17,18,16,14,14,18,16,22,14,17,27,17,20,21,14,19,25,28,15,28,23,26,20,30,31,21,21,33,16,32,26,25,25,21,24,21,24,27,36,22,24,22,20,21,26,27,26,23,19,15,22,24,25,26,22,22,35,29,25,28,25,23,25,23,23,15,28,28,24,25,27,36,28,31,27,36,36,30,24,39,28,31,16,25,27,35,29,35,31,26,34,23,36,21,23,18,28,22,25,29,29,28,28,35,34,25,34,25,28,37,35,36,34,35,24,32,40,34,23,31,42,42,45,33,34,44,43,43,41,36,33,34,36,44,42,43,36,40,34,38,35,29,36,33,42,36,37,39,40,40,39,34,37,57,46,55,52,45,48,45,51,47,41,41,42,39,35,40,47,39,26,43,43,52,48,44,52,61,49,47,48,57,52,54,44,55,44,46,41,51,44,42,46,59,57,56,59,42,52,54,43,60,50,44,45,43,55,48,60,62,58,58,72,53,56,58,73,55,49,64,58,59,34,47,74,80,99,89,89,81,71,72,76,78,80,78,79,67,70,80,76,76,78,74,76,70,76,59,71,64,46,79,70],"volume":22601,"keyword":"progressive overload","analysis":null,"ts_trend":[18,18,18,18,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,21,21,21,22,22,22,22,23,23,23,23,23,23,23,24,24,24,24,24,24,25,25,24,24,24,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,26,26,25,25,25,25,25,25,26,26,26,26,27,27,27,27,27,27,27,27,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,29,29,29,29,29,29,29,30,30,30,30,30,30,31,31,31,31,32,33,33,33,33,33,34,34,34,34,34,34,35,35,36,36,36,36,36,36,37,36,36,36,36,36,37,37,37,38,38,38,38,39,40,40,41,42,42,42,42,42,43,43,43,43,43,44,44,45,45,45,45,45,45,45,45,45,46,45,44,44,45,45,45,44,45,45,45,45,45,45,45,46,46,47,47,47,48,49,49,50,50,50,50,51,51,51,51,52,52,53,53,54,54,54,55,56,56,57,57,57,57,57,58,58,59,60,61,62,63,63,63,64,65,65,67,66,67,68,69,69,70,70,71,71,71,71,72,73,72,73,73,72,72,72,72,73,73,73,73,73,72,74,73,73],"spotted_at":null,"top_brands":[],"description":"Progressive overload is a principle of strength training that states that muscles must be continually challenged in order to continue to grow. This is done by gradually adding more weight, repetitions, or sets to a workout routine.","top_searches":[{"title":"progressive overload training","growth":14,"volume":100},{"title":"principle of progressive overload","growth":8,"volume":53},{"title":"progressive overload principle","growth":8,"volume":53},{"title":"progressive overload definition","growth":15,"volume":36},{"title":"progressive overload workout plan","growth":7,"volume":36},{"title":"progressive overload example","growth":18,"volume":11},{"title":"progressive overload meaning","growth":15,"volume":7},{"title":"progressive overload workout","growth":9,"volume":6},{"title":"progressive overload calculator","growth":11,"volume":5},{"title":"progressive overload chart","growth":14,"volume":4},{"title":"progressive overload program","growth":10,"volume":4},{"title":"progressive overload weight training","growth":17,"volume":4},{"title":"progressive overload dallas","growth":12,"volume":3},{"title":"examples of progressive overload","growth":16,"volume":2},{"title":"progressive overload bench press","growth":11,"volume":2}],"geo_breakdown":{"au":0.07,"be":0.01,"br":0.01,"ca":0.06,"de":0.03,"dk":0.01,"fi":0.01,"gb":0.13,"id":0.01,"ie":0.01,"in":0.03,"my":0.01,"nl":0.03,"no":0.01,"nz":0.01,"ph":0.03,"se":0.01,"sg":0.01,"tr":0.02,"us":0.43,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast is progressive overload growing in popularity?","top_questions":[{"title":"is progressive overload good","growth":39,"volume":2},{"title":"is progressive overload necessary","growth":19,"volume":1},{"title":"how progressive overload works","growth":25,"volume":1},{"title":"how to increase progressive overload","growth":11,"volume":0},{"title":"is progressive overload necessary reddit","growth":9,"volume":0},{"title":"what does it mean to progressive overload","growth":5,"volume":0},{"title":"is progressive overload necessary for hypertrophy","growth":0,"volume":0},{"title":"how do i progressive overload","growth":0,"volume":0},{"title":"is progressive overload effective","growth":0,"volume":0},{"title":"is progressive overload the only way to build muscle","growth":0,"volume":0},{"title":"why progressive overload is important","growth":0,"volume":0},{"title":"how effective is progressive overload","growth":0,"volume":0},{"title":"is progressive overload the best","growth":0,"volume":0},{"title":"is progressive overload good for weight loss","growth":0,"volume":0},{"title":"is progressive overload good for fat loss","growth":0,"volume":0}],"related_topics":["body recomposition","pull day","bulgarian split squat","functional strength training"],"subheader_what":"What is progressive overload?","meta_description":"Explore Progressive Overload, a fitness trend that\'s growing in popularity on TikTok, and learn why this training technique is becoming so popular.","channel_breakdown":{"reddit":9,"tiktok":100,"twitter":3,"youtube":6,"facebook":2,"linkedin":8,"instagram":12,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-03-24","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"Progressive overload is talked about more on social media channels where users are sharing professional or academic content, such as LinkedIn and Twitter. This could be due to the fact that these channels are more conducive to conversation around these topics."},{"slug":"volume-eating","title":"Volume Eating","growth":-14.02,"ts_raw":[16,8,16,14,5,9,11,25,11,14,8,2,8,10,11,13,14,20,8,3,11,4,10,13,21,10,11,10,19,3,11,6,8,11,10,15,8,16,16,18,17,13,12,17,17,14,5,18,11,12,13,6,14,14,7,12,14,14,17,17,18,4,16,5,18,3,8,17,16,7,18,10,7,5,10,12,9,9,19,14,6,14,11,10,9,5,13,18,10,13,13,7,15,6,6,18,17,11,13,14,11,11,9,11,7,7,15,13,11,12,14,14,18,13,17,25,15,11,12,18,20,17,17,14,16,7,17,10,17,10,14,20,17,15,11,11,13,9,12,18,13,18,24,17,25,19,28,21,10,17,16,11,15,17,19,18,16,25,18,18,17,28,30,19,16,31,29,24,28,26,13,30,30,19,26,23,19,17,20,41,43,62,97,75,41,52,47,39,32,30,51,97,61,57,53,67,56,45,62,28,42,46,37,46,42,31,37,29,35,40,25,20,37,29,35,27,26,24,40,22,28,20,20,32,36,22,26,21,30,27,24,42,38,35,39,34,30,45,40,47,39,43,41,49,40,34,41,39,27,39,38,42,33,26,25,29,36,32,19,24],"volume":4294,"keyword":"volume eating","analysis":null,"ts_trend":[12,12,12,12,13,13,12,12,12,12,12,12,12,12,12,12,11,11,11,11,12,12,11,11,12,12,12,12,12,12,11,11,12,11,12,12,12,12,11,12,12,12,12,12,13,13,13,13,13,13,13,13,12,12,12,13,12,12,12,12,12,12,12,12,12,12,11,11,11,11,11,11,11,10,11,11,11,11,11,11,10,10,10,10,10,11,11,11,11,11,11,11,11,11,11,11,11,11,12,12,12,12,13,13,13,14,14,15,15,15,15,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,15,15,15,15,15,16,15,15,15,15,15,15,15,15,16,16,16,17,17,17,18,18,18,18,20,20,20,21,22,22,22,22,23,24,24,24,25,25,26,27,28,29,30,31,32,33,34,34,35,37,38,39,40,40,41,41,42,43,43,44,44,45,45,46,46,46,45,45,45,45,43,43,42,42,41,40,39,38,37,37,36,36,35,34,34,34,33,33,33,33,33,33,32,32,31,31,32,32,33,34,36,36,36,36,36,36,36,36,37,37,37,37,37,36,36,36,36,35,35,35,36,36,36,35,34,33,32,31,31,31,31,31],"spotted_at":null,"top_brands":[],"description":"Volume eating is a technique where a person eats a large amount of food in a short period of time in order to feel full. The technique is said to be beneficial in weight loss and preventing overeating.","top_searches":[{"title":"volume eating recipes","growth":39,"volume":100},{"title":"volume eating reddit","growth":52,"volume":67},{"title":"volume eating foods","growth":26,"volume":19},{"title":"volume eating weight loss","growth":42,"volume":19},{"title":"volume eating food list","growth":16,"volume":10},{"title":"volume eating meal plan","growth":46,"volume":10},{"title":"volume eating snacks","growth":39,"volume":10},{"title":"volume eating breakfast","growth":32,"volume":7},{"title":"volume eating hacks","growth":45,"volume":7},{"title":"volume eating plan","growth":25,"volume":6},{"title":"volume eating dinner recipes","growth":25,"volume":4},{"title":"volume eating desserts","growth":60,"volume":3},{"title":"volume eating diet","growth":36,"volume":3},{"title":"volume eating ideas","growth":87,"volume":3},{"title":"volume eating shopping list","growth":31,"volume":3}],"geo_breakdown":{"au":0.06,"ca":0.09,"de":0.05,"gb":0.24,"nl":0.02,"pl":0.04,"se":0.03,"us":0.44},"last_crawl_at":1659002927,"subheader_how":"How fast is volume eating growing in popularity?","top_questions":[{"title":"how to stop volume eating","growth":33,"volume":1},{"title":"is volume eating bad for you","growth":33,"volume":0},{"title":"is volume eating healthy","growth":33,"volume":0},{"title":"what foods are good for volume eating","growth":33,"volume":0},{"title":"why volume eating is bad","growth":33,"volume":0},{"title":"is volume eating good for weight loss","growth":0,"volume":0},{"title":"is volume eating healthy reddit","growth":0,"volume":0},{"title":"is volume eating good","growth":0,"volume":0}],"related_topics":["pcos friendly","low histamine","anti inflammatory diet","low fodmap"],"subheader_what":"What is volume eating?","meta_description":"Discover the reasons why Volume Eating–among other trends in the Fitness market–is such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":18,"tiktok":100,"twitter":3,"youtube":6,"facebook":1,"linkedin":0,"instagram":8,"pinterest":1},"last_mod_analysis":null,"last_mod_descripion":"2022-04-07","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"Volume Eating is talked about more on social media channels with more visual content, like Instagram and YouTube. Interestingly, Reddit has the most conversation around this topic."}],"subheader_what":"What is body recomposition?","meta_description":"Uncover the Body Recomposition trend, a fitness approach that\'s growing in popularity on TikTok, and learn what makes this trend so popular.","channel_breakdown":{"reddit":4,"tiktok":100,"twitter":0,"youtube":5,"facebook":1,"linkedin":0,"instagram":3,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-03-24","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"Body Recomposition has a large following on Reddit, where people are looking for advice and discussion around the topic. There is a smaller but significant following on Twitter and Facebook as well. YouTube and Instagram are the most popular channels for consuming content related to Body Recomposition."}}}}'