\\"Hangover clinics\\" have been opening throughout the metropolitan U.S. in droves, offering clients hydration and vitamin-rich fluids directly to the bloodstream via IV drip administered by registered nurses.
While IV therapy has been used in the medical world for decades as a way to administer essential nutrients and hydrate patients, many health professionals question its use in this new context.
In our increasingly on-demand world, consumers are able to satisfy any need with just a few taps on their phone, whether it\'s transportation, directions, loneliness, boredom, or hunger. As patience among consumers consequently wanes, well-off consumers are willing to pay high prices for quick fixes – in the case of IV therapy, between $200 and $400 per hour-long session.","head":"The Rise of IV Hydration","body_links":"Having started over a decade ago in Asia as a remedy for exhausted business executives, IV therapy has lately been rising in popularity among a counterintuitive demographic: health nuts who dabble in excessive drinking.
\\"Hangover clinics\\" have been opening throughout the metropolitan U.S. in droves, offering clients hydration and vitamin-rich fluids directly to the bloodstream via IV drip administered by registered nurses.
While IV therapy has been used in the medical world for decades as a way to administer essential nutrients and hydrate patients, many health professionals question its use in this new context.
In our increasingly on-demand world, consumers are able to satisfy any need with just a few taps on their phone, whether it\'s transportation, directions, loneliness, boredom, or hunger. As patience among consumers consequently wanes, well-off consumers are willing to pay high prices for quick fixes – in the case of IV therapy, between $200 and $400 per hour-long session.","replaced_keywords":{}},{"body":"While the supplement business has existed for decades, both the ingredients and the form factors come and go in waves. With apple cider vinegar, for instance, the drink product, pill product, and gummy product each saw their peaks one after the other, in 2017, 2018-19, and 2020 respectively.
The challenge in marketing gummies was overcoming the market perception that they\'re just for kids. Chewable supplements for kids have existed for decades (Flintstones vitamins, for example, were launched in 1968). Gummies themselves were a niche product for years. In addition to targeting kids, supplement gummies were marketed to pregnant women who had difficulty swallowing pills. Gummies are a good form factor for making a habit consistent: flavorful or sugary products are more habit-forming than bland ones.
The popularity of gummy-based supplements grew in part for a roundabout reason: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren\'t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.
The boom in melatonin gummies tracks a similar upsurge in interest in CBD gummies (featured in 2018), but on a one-year lag: the CBD gummies established gummies as something for adults rather than kids, and subsequently other supplements followed suit.","head":"Melatonin Gummies: The New Ingredient and Form Factor Combo","body_links":"While the supplement business has existed for decades, both the ingredients and the form factors come and go in waves. With apple cider vinegar, for instance, the drink product, pill product, and gummy product each saw their peaks one after the other, in 2017, 2018-19, and 2020 respectively.
The challenge in marketing gummies was overcoming the market perception that they\'re just for kids. Chewable supplements for kids have existed for decades (Flintstones vitamins, for example, were launched in 1968). Gummies themselves were a niche product for years. In addition to targeting kids, supplement gummies were marketed to pregnant women who had difficulty swallowing pills. Gummies are a good form factor for making a habit consistent: flavorful or sugary products are more habit-forming than bland ones.
The popularity of gummy-based supplements grew in part for a roundabout reason: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren\'t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.
The boom in melatonin gummies tracks a similar upsurge in interest in CBD gummies (featured in 2018), but on a one-year lag: the CBD gummies established gummies as something for adults rather than kids, and subsequently other supplements followed suit.","replaced_keywords":{"Melatonin Gummies":"melatonin gummies"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Deep dive into 2022\'s top vitamins and supplements trends as new ingredients and new form factors become increasingly popular.","cta_header":"See all the Vitamin & Supplement Trends"},{"desc":"The top Sleep Trends of 2022 including everything from Sleep Sounds to Foldable Mattress","name":"Sleep","slug":"sleep-trends","title":"Sleep Trends","trends":["Sleep Sounds","Foldable Mattress","Weighted Stuffed Animal","Weighted Sleep Sack","CBN Gummies","Bed Sharing","Mirtazapine For Sleep","White Noise For Baby","Mouth Tape","Sunset Lamp","Low Profile Bed Frame","Lofi Music","Smart Earbuds","Sleep Bonnet","Bamboo Pajamas","Loop Earplugs","Melatonin Spray","Egg Crate Mattress Topper","Sleep Gummies","Eight Sleep","Thuma Bed","Oura Ring"],"insights":[{"body":"The trend of taping one\'s mouth shut at night in order to gain a better sleep and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with \\"sleep strips\\" which are essentially just branded strips of tape priced at enormous markups.
While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that \\"sleep strips\\" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.
The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers\' fears of being harmed by a (much cheaper) homemade device.","head":"Why Consumers are Taping Their Mouths Shut at Night","body_links":"The trend of taping one\'s mouth shut at night in order to gain a better sleep and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with \\"sleep strips\\" which are essentially just branded strips of tape priced at enormous markups.
While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that \\"sleep strips\\" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.
The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers\' fears of being harmed by a (much cheaper) homemade device.","replaced_keywords":{}},{"body":"A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.
Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.
While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.
More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.","head":"CBN Gummies are the new CBD Gummies","body_links":"A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.
Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.
While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.
More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.","replaced_keywords":{"CBN Gummies":"CBN gummies"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Learn about the latest sleep trends, from the most popular sleep aids and sleep products to the newest methods for getting a good night\'s rest.","cta_header":""}],"trend":{"slug":"cbn-gummies","title":"CBN Gummies","growth":158.82,"ts_raw":[5,0,0,0,0,0,5,0,0,0,0,0,0,0,0,0,0,0,0,5,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,0,0,0,0,0,0,4,4,0,0,0,0,0,0,0,0,0,4,0,0,0,0,0,0,0,4,0,4,0,0,4,0,4,0,0,13,0,0,0,0,0,0,0,0,0,0,0,0,4,0,0,4,4,0,0,0,4,0,0,0,0,0,4,4,0,0,0,8,0,4,0,0,4,4,0,0,4,0,0,4,4,4,0,0,0,4,0,4,0,0,4,0,4,4,4,0,4,4,3,3,0,3,3,0,0,3,0,14,3,3,0,22,7,7,0,8,23,4,7,15,15,11,26,0,18,4,11,19,8,8,18,7,4,19,19,19,15,4,25,28,33,8,26,49,57,27,33,19,24,32,30,20,19,21,15,26,30,31,15,26,28,23,30,34,31,36,27,45,24,32,53,43,46,37,41,58,44,46,46,47,45,57,47,45,57,37,32,46,72,55,23,75,57,70,44,47,50,76,70,83,61,99,80,45,40,62,82,84,37,68,72,68,42,67,57,49,80,67,56,83],"volume":3605,"keyword":"cbn gummies","analysis":null,"ts_trend":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,3,3,3,4,4,4,4,5,5,5,5,6,6,6,6,7,7,8,9,9,9,10,11,12,12,13,14,15,15,16,16,16,17,18,18,19,19,19,20,21,22,23,23,24,24,25,26,26,26,26,27,27,27,28,29,29,30,30,32,32,34,35,36,37,38,39,40,42,42,42,43,44,46,46,47,47,49,50,50,50,51,51,54,54,55,56,55,55,56,57,59,58,59,60,62,62,63,63,62,64,64,65,64,65,66,67,68,68,67,68,67,67,69,70,71,69],"spotted_at":null,"top_brands":[],"description":"CBN gummies are cannabis-infused gummy bears that are meant to provide relief from anxiety, pain, and insomnia. 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NAC is said to be beneficial in improving symptoms of conditions such as chronic obstructive pulmonary disease, cystic fibrosis, and asthma. 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