Similarly, Americans also spend a lot of time–an average of 3 months throughout their lives, brushing their teeth. Though this time isn’t being monetized in the same way, a growing number of companies are charging hefty prices to reduce brushing time down to less than one month–a 2 minute brushing down to 30 seconds.
Rising brands like Symplbrush sport witty copy like “The 30-second solution to a 2-minute problem”, “Stop brushing your teeth”, and “Outsource perfect brushing technique”. The device itself looks like a mouthguard filled with toothbrush bristles and has a similar effect to, in concept, applying electric toothbrush heads to all areas of the teeth at the same time.
One of the commonly cited reasons people prefer electric toothbrushes is because they often come with a 2-minute timer. Consumers report that when brushing manually, they need to pay attention to how long they’ve been brushing, and thus perceive the time as long and less enjoyable. When outsourcing this to a timer, users say they can think about other things which makes brushing more enjoyable. This means they’re more likely to brush for longer and therefore get better results.
Demand for this type of toothbrush is also for parents who typically have trouble getting their kids to brush for the full 2 minutes, twice a day. Some of the top Google autocomplete suggestions for “u shaped toothbrush” are “for kids” and “for toddlers”.","head":"The Rise of U Shaped Toothbrushes","body_links":"Americans spend an average of 4 years, throughout their lives, in cars–a period of time that was first monetized with the rise of the radio ad industry, where half of the $30B spent each year on radio ads is played to in-car listeners.
Similarly, Americans also spend a lot of time–an average of 3 months throughout their lives, brushing their teeth. Though this time isn’t being monetized in the same way, a growing number of companies are charging hefty prices to reduce brushing time down to less than one month–a 2 minute brushing down to 30 seconds.
Rising brands like Symplbrush sport witty copy like “The 30-second solution to a 2-minute problem”, “Stop brushing your teeth”, and “Outsource perfect brushing technique”. The device itself looks like a mouthguard filled with toothbrush bristles and has a similar effect to, in concept, applying electric toothbrush heads to all areas of the teeth at the same time.
One of the commonly cited reasons people prefer electric toothbrushes is because they often come with a 2-minute timer. Consumers report that when brushing manually, they need to pay attention to how long they’ve been brushing, and thus perceive the time as long and less enjoyable. When outsourcing this to a timer, users say they can think about other things which makes brushing more enjoyable. This means they’re more likely to brush for longer and therefore get better results.
Demand for this type of toothbrush is also for parents who typically have trouble getting their kids to brush for the full 2 minutes, twice a day. Some of the top Google autocomplete suggestions for “u shaped toothbrush” are “for kids” and “for toddlers”.","replaced_keywords":{"U Shaped Toothbrush":"u shaped toothbrush"}},{"body":"While it may seem like the rise of Tattoo Numbing cream would be driven by consumers, businesses are creatively using the product to cut costs and increase profits in surprising ways.
Tattoo numbing cream reduces the pain barrier to getting tattoos, expanding the market size. And since customers often ask their tattoo artist to take a break because it hurts too much, numbing cream actually speeds up the process of getting a tattoo by reducing interruptions. As well, the parlors using numbing cream have an advantage over those that don’t: reviews are less likely to discuss pain. This is particularly valuable in the tattoo industry where the permanent nature of tattoos means consumers are more likely to do their research and fully read review pages before committing to a specific parlor.
One of the top reasons people avoid getting tattoos is pain. Tattoo purists believe that pain is part of the experience, but as tattoos get more popular, they become less of a way to suffer in order to stand out, and more of a way to fit in.
Tattoos are more popular than many people think. Right now, one in 5 Americans has a tattoo, and, among millennials, nearly half have them. Many choose to get tattoos that can be covered with clothing, so the size of the market is larger than it seems. But even visible tattoos are rising in popularity, which is a self-fulfilling cycle: a visible tattoo is an advertisement that it\'s okay to have tattoos.
The creams themselves are usually based on lidocaine, which has been a popular local anesthetic for decades. Part of the rising popularity of tattoo numbing cream comes from branding: the ingredient is the same as it always was, but instead of buying a generic pain solution, customers are now buying one that solves their specific problem. This is especially important in health; it’s a product that already exists, but the branding assures the buyer that they’re getting exactly what they’re looking for, not doing a DIY hack.","head":"Why Tattoo Numbing Cream is so Popular","body_links":"While it may seem like the rise of Tattoo Numbing cream would be driven by consumers, businesses are creatively using the product to cut costs and increase profits in surprising ways.
Tattoo numbing cream reduces the pain barrier to getting tattoos, expanding the market size. And since customers often ask their tattoo artist to take a break because it hurts too much, numbing cream actually speeds up the process of getting a tattoo by reducing interruptions. As well, the parlors using numbing cream have an advantage over those that don’t: reviews are less likely to discuss pain. This is particularly valuable in the tattoo industry where the permanent nature of tattoos means consumers are more likely to do their research and fully read review pages before committing to a specific parlor.
One of the top reasons people avoid getting tattoos is pain. Tattoo purists believe that pain is part of the experience, but as tattoos get more popular, they become less of a way to suffer in order to stand out, and more of a way to fit in.
Tattoos are more popular than many people think. Right now, one in 5 Americans has a tattoo, and, among millennials, nearly half have them. Many choose to get tattoos that can be covered with clothing, so the size of the market is larger than it seems. But even visible tattoos are rising in popularity, which is a self-fulfilling cycle: a visible tattoo is an advertisement that it\'s okay to have tattoos.
The creams themselves are usually based on lidocaine, which has been a popular local anesthetic for decades. Part of the rising popularity of tattoo numbing cream comes from branding: the ingredient is the same as it always was, but instead of buying a generic pain solution, customers are now buying one that solves their specific problem. This is especially important in health; it’s a product that already exists, but the branding assures the buyer that they’re getting exactly what they’re looking for, not doing a DIY hack.","replaced_keywords":{"Tattoo Numbing Cream":"Tattoo Numbing cream"}},{"body":"Fast fashion has a surprising side effect: as consumers own more clothes and wear each item less frequently, they’re missing out on the clean-laundry smell. Plus, as the line between workwear and workout-wear blurs, it becomes increasingly important to make sure clothes stay fresh for longer.
Scent boosters are a product that\'s added to regular laundry loads to improve clean clothes\' smells and make the smell last longer. Like many other cleaning products, it\'s sold partly by creating rituals—manufacturers like Downy and Arm & Hammer want to make it a regular part of the laundry experience, with a smell-driven cue at the end showing that the job is complete.
Habits are a powerful driver for the consumption of cleaning products. Procter & Gamble originally sold Febreze as a way to get rid of bad smells, but after extensive market research, they discovered that people tend to acclimate to smells. Instead, they started advertising it by showing Febreze as a sort of end-of-cleaning ritual—the last thing someone did that marked the task as done–which propelled the product to substantially higher sales.
One driver of scent boosters’ popularity is the growth of fast fashion. People who buy fast fashion tend to have larger wardrobes, meaning less frequent wear for each article of clothing. While this means that clothes last longer, it means that their clothes are less likely to be freshly-washed. For anyone who is used to the smell of newly-cleaned clothes, this means fast fashion spending patterns are actually taking away a key part of how those consumers present themselves in person. Scent boosters help mitigate this. Some users take it even further, by washing their clothes with scent booster and then vacuum-bagging them to keep the smell fresh.
A hidden sales channel for spreading these types of products is the shared laundry room. This can help laundry products spread fast for apartment dwellers, but homeowners are harder to reach. One strategy companies are using is to market to future homeowners in what is probably the first place where they do their own laundry and the last place they\'ll have shared laundry: college dorms, where some CPG marketers distribute free samples to get the next generation of buyers started.","head":"The Rise of the Scent Booster","body_links":"Fast fashion has a surprising side effect: as consumers own more clothes and wear each item less frequently, they’re missing out on the clean-laundry smell. Plus, as the line between workwear and workout-wear blurs, it becomes increasingly important to make sure clothes stay fresh for longer.
Scent boosters are a product that\'s added to regular laundry loads to improve clean clothes\' smells and make the smell last longer. Like many other cleaning products, it\'s sold partly by creating rituals—manufacturers like Downy and Arm & Hammer want to make it a regular part of the laundry experience, with a smell-driven cue at the end showing that the job is complete.
Habits are a powerful driver for the consumption of cleaning products. Procter & Gamble originally sold Febreze as a way to get rid of bad smells, but after extensive market research, they discovered that people tend to acclimate to smells. Instead, they started advertising it by showing Febreze as a sort of end-of-cleaning ritual—the last thing someone did that marked the task as done–which propelled the product to substantially higher sales.
One driver of scent boosters’ popularity is the growth of fast fashion. People who buy fast fashion tend to have larger wardrobes, meaning less frequent wear for each article of clothing. While this means that clothes last longer, it means that their clothes are less likely to be freshly-washed. For anyone who is used to the smell of newly-cleaned clothes, this means fast fashion spending patterns are actually taking away a key part of how those consumers present themselves in person. Scent boosters help mitigate this. Some users take it even further, by washing their clothes with scent booster and then vacuum-bagging them to keep the smell fresh.
A hidden sales channel for spreading these types of products is the shared laundry room. This can help laundry products spread fast for apartment dwellers, but homeowners are harder to reach. One strategy companies are using is to market to future homeowners in what is probably the first place where they do their own laundry and the last place they\'ll have shared laundry: college dorms, where some CPG marketers distribute free samples to get the next generation of buyers started.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the current trends in personal care category, including hygiene products, grooming products, and everything in between.","cta_header":""},{"desc":"The top Gaming Trends of 2022 including everything from VR Prescription Glasses to Metafy","name":"Gaming","slug":"gaming-trends","title":"Gaming Trends","trends":["VR Prescription Glasses","Metafy","Finger Sleeve","Prime Gaming","Game Pass","Mod Pass","Skinport","Zed Run","Sorare","Gods Unchained","Splinterlands","Townstar","Vroid Studio","Backbone Controller","Gaming Earbuds","Leetify","Signulous","Honkai","Winbet","Roblox Bedwars","Kaiju Paradise","Sportingbet","Betano","Mecabricks","WeMod","Gacha Game","Giggl","Yolobox","Gasket Mount Keyboard","GamerSupps"],"insights":[{"body":"Consumers report that photo anxiety increasingly interferes with many memorable events since people are constantly wondering if they should be taking a picture rather than enjoying the experience. But as cameras and wearables get more common, it will be more and more practical to just record everything and then go back and select the best moments after the fact.
Part of the issue is that it\'s hard to snap a photo at the perfect second. A recent change in how iPhones take pictures solves some of this: the photo is actually a 3-second video (with the 3-second window starting just before the button press), so it\'s possible to go back frame-by-frame and capture the perfect moment. This idea is now extending to online games, where a new service, Gif Your Game, lets players convert perfectly-timed gameplay videos into easily shareable GIFs that they can then post on Discord, Reddit, and Twitter.
Sharable snippets have been an increasingly important driver of cultural awareness in the last few years; an apt reaction GIFs play the same kind of linguistic role today that a well-chosen Bible verse might have played in the 19th century. And media companies know that GIFs are a powerful marketing tool, a low-cost means of raising awareness, and of promoting peer endorsement.
For games, traditional GIF generation was challenging, because recording the screen could introduce performance issues during gameplay. Gif Your Game uses a different approach: it\'s really recording the changes in game state, not the video itself, which means that there isn\'t a performance hit and also that the replay can be viewed from different angles. The product can be configured to automatically record specific in-game events, so someone playing a first-person shooter can know that there will be a video of every kill, or a sports gamer will know that they can review every goal.
This doesn’t just improve performance for computer hardware, but for the gamer, too; they want to be thinking about playing the game, not about whether they should be recording. It’s a tool for gamers to never lose their best moments.
This is especially interesting because anxiety about when to enjoy the moment and when to start recording is common in the real world, too; ironically, the digital world is coming up with solutions for living in the moment faster than the analog world can. While recording everything then going back for what you want is currently restricted to gaming, cheaper cameras, storage, and connectivity mean that it will spread to other parts of life, too.
Many online media sites put substantial effort into optimizing their sharing process. For example, when a TikTok video is being viewed in a browser, ⌘-L, the hotkey for selecting the URL, gets hijacked to show a sharing dialogue instead, with prompts to post the link to various social media sites. Sharing is especially important in gaming since so many games are multiplayer; sharing a gameplay GIF is practically inviting someone to buy the game and try it out themselves.
Many image- or GIF-creating sites add a watermark to raise brand awareness, but Gif Your Game does not. Instead, the service operates on the assumption that there\'s wide awareness of its brand in the gamer community, and that if anyone asks how the video was recorded, someone else will chime in and say it was through Gif Your Game. This is much more organic than merely including the watermark; it’s a peer endorsement, rather than an ad.","head":"The Growth of Video Game Playbacks","body_links":"Consumers report that photo anxiety increasingly interferes with many memorable events since people are constantly wondering if they should be taking a picture rather than enjoying the experience. But as cameras and wearables get more common, it will be more and more practical to just record everything and then go back and select the best moments after the fact.
Part of the issue is that it\'s hard to snap a photo at the perfect second. A recent change in how iPhones take pictures solves some of this: the photo is actually a 3-second video (with the 3-second window starting just before the button press), so it\'s possible to go back frame-by-frame and capture the perfect moment. This idea is now extending to online games, where a new service, Gif Your Game, lets players convert perfectly-timed gameplay videos into easily shareable GIFs that they can then post on Discord, Reddit, and Twitter.
Sharable snippets have been an increasingly important driver of cultural awareness in the last few years; an apt reaction GIFs play the same kind of linguistic role today that a well-chosen Bible verse might have played in the 19th century. And media companies know that GIFs are a powerful marketing tool, a low-cost means of raising awareness, and of promoting peer endorsement.
For games, traditional GIF generation was challenging, because recording the screen could introduce performance issues during gameplay. Gif Your Game uses a different approach: it\'s really recording the changes in game state, not the video itself, which means that there isn\'t a performance hit and also that the replay can be viewed from different angles. The product can be configured to automatically record specific in-game events, so someone playing a first-person shooter can know that there will be a video of every kill, or a sports gamer will know that they can review every goal.
This doesn’t just improve performance for computer hardware, but for the gamer, too; they want to be thinking about playing the game, not about whether they should be recording. It’s a tool for gamers to never lose their best moments.
This is especially interesting because anxiety about when to enjoy the moment and when to start recording is common in the real world, too; ironically, the digital world is coming up with solutions for living in the moment faster than the analog world can. While recording everything then going back for what you want is currently restricted to gaming, cheaper cameras, storage, and connectivity mean that it will spread to other parts of life, too.
Many online media sites put substantial effort into optimizing their sharing process. For example, when a TikTok video is being viewed in a browser, ⌘-L, the hotkey for selecting the URL, gets hijacked to show a sharing dialogue instead, with prompts to post the link to various social media sites. Sharing is especially important in gaming since so many games are multiplayer; sharing a gameplay GIF is practically inviting someone to buy the game and try it out themselves.
Many image- or GIF-creating sites add a watermark to raise brand awareness, but Gif Your Game does not. Instead, the service operates on the assumption that there\'s wide awareness of its brand in the gamer community, and that if anyone asks how the video was recorded, someone else will chime in and say it was through Gif Your Game. This is much more organic than merely including the watermark; it’s a peer endorsement, rather than an ad.","replaced_keywords":{}},{"body":"Gaming earbuds represent the divergence of two separate trends: some people game to relax, and some people game to win.
Sites like Twitch have made it possible for gamers to earn a full-time living by playing video games and chatting with their audience. While some of these players are skilled, their role is not just to demonstrate elite gameplay; it\'s also to keep the audience engaged and entertained, whether or not the game itself is interesting. For these players, an important part of their work is their physical appearance, and they often opt for gaming earbuds, as opposed to more bulky over-ear headphones, as a way to look better while staying engaged with the game.
This also affects more than just professional streamers, as gaming is increasingly used as a way to socialize and how you look when you socialize—even when gaming—is sometimes important to gamers. Consumers even say they favor earbuds to over-ear headphones when going on pandemic Zoom dates, as they report the over-ear variety can look bulky and distracting.
Earbuds are a category that has rapidly grown in popularity in the last few years, and as demand rises, there’s often pull from the market to offer niche-focused variants. In addition to gaming earbuds, there are earbuds designed for swimming, earbuds for sleep, even earbuds designed for pets. Since each of these products is optimized for one specific use case, it’s often suboptimal for others—a great set of noise-cancelling earbuds, for example, is dangerous while driving. Meanwhile, this same proliferation makes users more sensitive to price and features; no one wants to overpay for elements that don\'t benefit them, and gamers in particular are sensitive to the \\"gamer tax\\"—the fact that some high-performance products have a higher price point when targeting gamers.","head":"The Rise of Gaming Earbuds","body_links":"Gaming earbuds represent the divergence of two separate trends: some people game to relax, and some people game to win.
Sites like Twitch have made it possible for gamers to earn a full-time living by playing video games and chatting with their audience. While some of these players are skilled, their role is not just to demonstrate elite gameplay; it\'s also to keep the audience engaged and entertained, whether or not the game itself is interesting. For these players, an important part of their work is their physical appearance, and they often opt for gaming earbuds, as opposed to more bulky over-ear headphones, as a way to look better while staying engaged with the game.
This also affects more than just professional streamers, as gaming is increasingly used as a way to socialize and how you look when you socialize—even when gaming—is sometimes important to gamers. Consumers even say they favor earbuds to over-ear headphones when going on pandemic Zoom dates, as they report the over-ear variety can look bulky and distracting.
Earbuds are a category that has rapidly grown in popularity in the last few years, and as demand rises, there’s often pull from the market to offer niche-focused variants. In addition to gaming earbuds, there are earbuds designed for swimming, earbuds for sleep, even earbuds designed for pets. Since each of these products is optimized for one specific use case, it’s often suboptimal for others—a great set of noise-cancelling earbuds, for example, is dangerous while driving. Meanwhile, this same proliferation makes users more sensitive to price and features; no one wants to overpay for elements that don\'t benefit them, and gamers in particular are sensitive to the \\"gamer tax\\"—the fact that some high-performance products have a higher price point when targeting gamers.","replaced_keywords":{"Gaming Earbuds":"Gaming earbuds"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"","cta_header":""}],"trend":{"slug":"finger-sleeve","title":"Finger Sleeve","growth":34.12,"ts_raw":[19,8,10,12,7,16,17,10,23,17,17,11,17,17,18,23,20,17,14,14,14,16,23,12,18,15,13,15,17,17,23,17,17,11,11,13,11,15,15,19,14,17,14,12,13,10,13,25,13,11,9,18,15,21,14,11,15,22,16,10,20,23,18,17,19,11,14,15,17,16,27,13,14,12,13,11,16,15,21,17,13,16,13,17,18,21,18,10,16,9,12,17,19,18,13,13,14,20,13,18,10,9,13,12,17,16,16,22,16,11,15,13,20,20,20,20,28,12,21,19,26,42,22,35,21,24,31,23,29,45,34,36,44,42,30,32,28,25,24,18,32,31,30,37,38,33,56,56,41,40,49,33,38,45,47,35,49,46,39,41,44,42,43,41,38,40,35,43,43,32,34,37,40,37,44,33,40,32,46,42,49,50,37,40,42,46,45,38,53,46,38,31,42,45,42,51,49,57,75,91,79,76,62,74,95,85,87,93,64,69,82,65,72,68,69,98,81,82,74,52,56,50,57,55,78,58,53,52,68,61,45,64,64,53,83,71,86,69,64,81,63,61,62,64,57,60,59,52,60,71,68,79,74,75,72,62,75,69,66,66],"volume":14679,"keyword":"finger sleeve","analysis":null,"ts_trend":[14,15,15,16,16,15,15,15,16,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,16,16,16,16,16,16,16,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,17,17,17,17,16,16,16,16,16,16,16,16,16,16,16,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,16,16,16,16,16,17,18,18,19,19,20,21,22,23,23,24,25,26,26,27,28,28,29,29,30,30,31,31,32,32,33,34,34,34,35,35,36,36,37,37,37,37,37,37,38,38,39,40,40,40,40,40,40,41,41,41,41,40,40,40,40,40,41,41,41,42,41,41,41,41,41,41,41,42,42,43,43,43,44,44,44,45,46,48,49,50,51,52,54,55,57,58,59,60,62,63,64,65,66,68,69,69,70,70,70,71,72,72,73,72,70,70,70,71,69,69,68,66,67,67,67,67,67,67,67,66,66,67,67,67,68,67,67,67,67,67,68,69,69,68,69,69,69,69,69,69,68,68,69,68,68,68,68,66,66,66,65],"spotted_at":null,"top_brands":[],"description":"A finger sleeve is a stretchy sleeve used by gamers and usually worn on the forefingers and thumb. 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