The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","head":"The Rise of Caffeine Eye Cream","body_links":"As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.
The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","replaced_keywords":{"Caffeine Eye Cream":"Caffeine eye cream"}},{"body":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","head":"Water Filters & Skincare","body_links":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Understand the constantly evolving space of Skincare by taking a closer look at the category\'s top trends.","cta_header":"See all the Skin Care Trends"}],"trend":{"slug":"glowing-sunscreen","title":"Glowing Sunscreen","growth":64.16,"ts_raw":[13,0,7,4,4,0,11,4,7,4,4,0,10,4,7,9,3,7,13,16,4,4,4,7,9,2,2,10,7,0,13,9,10,13,17,13,19,17,7,17,10,7,10,13,3,3,7,23,3,26,3,0,10,2,3,0,10,3,6,6,13,12,10,7,2,10,22,7,5,13,7,0,6,4,13,3,3,16,6,10,3,13,9,13,16,2,22,22,6,10,16,3,16,15,26,19,10,19,10,13,39,12,22,20,13,10,15,16,19,25,16,12,9,6,11,6,15,12,22,5,11,17,14,12,14,20,14,20,9,14,24,20,20,9,21,16,19,19,3,13,32,8,22,27,16,18,24,35,30,21,16,19,28,49,28,31,25,25,29,25,16,32,19,19,29,16,31,18,20,20,29,11,22,20,31,11,16,16,33,26,30,42,31,34,23,44,28,34,27,45,40,53,36,32,17,40,42,29,37,44,39,43,39,49,17,33,34,28,41,37,24,26,27,29,22,43,41,34,47,14,53,40,35,42,50,31,27,31,51,36,19,31,44,45,44,43,48,45,43,60,61,64,64,62,52,73,67,64,67,73,59,63,85,52,50,67,74,97,37,76],"volume":4862,"keyword":"glowing sunscreen","analysis":null,"ts_trend":[4,4,5,5,5,5,6,6,6,6,6,6,6,6,6,6,6,6,6,7,7,7,7,8,8,8,9,9,8,9,9,8,8,8,8,8,8,7,7,7,7,7,7,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,7,7,7,7,8,8,8,8,8,8,8,7,8,8,8,8,9,9,9,9,9,10,10,10,11,12,12,12,13,13,13,14,14,15,15,14,15,15,15,15,15,15,15,15,15,16,16,16,16,17,17,17,17,17,17,17,17,16,16,16,16,16,17,17,17,17,17,17,17,18,18,18,18,18,18,19,19,20,20,21,21,22,22,23,23,23,24,24,25,25,26,26,26,26,26,26,26,27,27,27,27,27,27,28,28,28,28,29,29,29,29,29,30,30,30,30,30,30,31,31,31,32,32,32,33,34,33,33,33,32,33,33,33,33,33,33,33,33,33,34,34,34,36,36,36,37,39,39,38,39,40,40,40,40,42,42,43,42,43,44,44,45,46,47,47,47,47,49,49,49,50,51,50,50,52,52,52,53,55,57,56,57,57,58,58,58,59,59,60,60,60,62,63,63,63],"spotted_at":null,"top_brands":[],"description":"Glowing Sunscreen is a type of sunscreen that is meant to make the skin look glowy and dewy. The sunscreen is formulated with light-reflecting particles that create a luminous finish on the skin.","top_searches":[{"title":"glowing sunscreen toys","growth":0,"volume":0},{"title":"glowing sunscreen india","growth":0,"volume":0}],"geo_breakdown":{"ae":0.02,"am":0.02,"be":0.02,"ca":0.11,"in":0.17,"ph":0.02,"sa":0.02,"us":0.58,"vn":0.02,"za":0.02},"last_crawl_at":1659002927,"subheader_how":"How fast is it growing in popularity?","top_questions":[],"related_topics":[{"slug":"foundation-stick","title":"Foundation Stick","growth":266.98,"ts_raw":[22,23,23,23,19,21,20,19,19,19,21,19,18,20,19,18,20,21,17,19,17,21,21,19,17,21,21,22,21,24,34,25,24,21,24,26,21,20,20,21,19,22,19,21,19,19,22,20,18,21,20,20,22,22,23,18,17,23,18,17,19,19,17,18,18,15,17,17,20,17,18,16,17,18,15,19,17,17,19,20,19,20,20,23,19,19,21,18,18,17,18,19,18,16,19,21,14,16,18,16,17,17,16,17,16,18,16,16,15,17,15,16,16,15,14,14,15,15,15,14,16,19,16,14,16,14,17,16,14,17,14,16,16,15,16,13,12,11,13,16,17,16,15,16,15,14,14,13,13,13,15,13,13,14,13,12,12,12,11,10,12,12,12,12,11,10,11,14,15,15,14,14,13,18,14,13,13,14,15,14,13,13,14,14,14,14,13,14,12,12,12,13,13,12,12,12,11,10,13,11,11,12,12,10,10,55,83,98,78,76,88,79,83,89,99,95,91,86,91,89,75,71,71,82,77,99,84,71,64,77,80,59,57,47,45,61,47,43,45,41,39,39,41,38,27,30,34,41,40,34,32,41,42,46,41,47,45,46,46,45],"volume":162351,"keyword":"foundation stick","analysis":null,"ts_trend":[18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,19,19,19,20,20,20,21,21,21,21,22,22,22,22,23,23,23,24,24,24,24,24,24,24,24,24,23,23,23,22,22,21,21,21,21,20,20,20,19,19,19,18,18,18,17,17,17,17,17,17,17,17,17,17,17,17,18,18,18,18,18,18,19,19,19,19,20,20,20,20,20,21,21,20,20,20,20,20,20,19,19,19,18,18,18,18,17,17,17,16,16,16,16,15,15,15,15,14,14,14,14,14,14,14,14,14,14,14,14,14,15,15,15,15,15,15,16,16,16,16,16,16,16,16,16,16,16,16,15,15,15,15,15,15,14,14,14,14,13,13,13,13,13,13,13,12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,14,14,13,13,13,14,14,14,14,14,14,14,14,16,19,21,23,25,27,30,32,35,38,40,43,46,48,50,52,55,57,59,62,64,66,68,70,72,74,74,72,72,71,70,69,68,66,65,63,62,60,58,56,55,54,54,52,51,50,49,49,48,48,47,47,46,46,46,45,45,45,45,46,46,46,46,46,47,48,49],"spotted_at":null,"top_brands":[],"description":"A foundation stick is a type of foundation that is in the form of a stick. The foundation is applied directly to the skin, and is said to provide medium to full coverage. The stick form is said to be easy to use and to provide a natural finish.","top_searches":[{"title":"foundation stick hourglass","growth":39,"volume":100},{"title":"foundation stick bobbi brown","growth":34,"volume":84},{"title":"foundation stick maybelline","growth":37,"volume":46},{"title":"foundation stick mac","growth":33,"volume":38},{"title":"foundation stick makeup","growth":48,"volume":38},{"title":"wet n wild foundation stick","growth":40,"volume":38},{"title":"foundation stick makeup forever","growth":31,"volume":25},{"title":"foundation stick clinique","growth":35,"volume":17},{"title":"foundation stick drugstore","growth":32,"volume":17},{"title":"foundation stick sephora","growth":40,"volume":11},{"title":"foundation stick ulta","growth":43,"volume":9},{"title":"foundation stick full coverage","growth":37,"volume":9},{"title":"foundation stick nyx","growth":42,"volume":7},{"title":"foundation stick kryolan","growth":24,"volume":7},{"title":"foundation stick oily skin","growth":51,"volume":7}],"geo_breakdown":{"ae":0.01,"au":0.03,"ca":0.03,"de":0.04,"dk":0.01,"gb":0.13,"id":0.03,"in":0.36,"mx":0.01,"my":0.02,"nl":0.03,"no":0.01,"nz":0.01,"ph":0.01,"pk":0.02,"se":0.04,"us":0.16,"za":0.02},"last_crawl_at":1659002927,"subheader_how":"How fast are foundation sticks growing in popularity?","top_questions":[{"title":"how to use fit me foundation stick","growth":40,"volume":1},{"title":"is foundation stick good for oily skin","growth":20,"volume":1},{"title":"which foundation stick is the best","growth":33,"volume":1},{"title":"which is the best foundation stick","growth":0,"volume":0},{"title":"how to use milk flex foundation stick","growth":0,"volume":0},{"title":"can foundation stick be used as concealer","growth":0,"volume":0},{"title":"is foundation stick better than liquid","growth":0,"volume":0},{"title":"how to use milk foundation stick","growth":0,"volume":0},{"title":"which foundation stick is best for oily skin","growth":0,"volume":0},{"title":"how do you use a foundation stick","growth":0,"volume":0},{"title":"how to use a foundation stick","growth":0,"volume":0},{"title":"is foundation stick and concealer same","growth":0,"volume":0},{"title":"is foundation stick good for dry skin","growth":0,"volume":0},{"title":"which foundation stick is best","growth":0,"volume":0}],"related_topics":["liquid blush","liquid eyeshadow","cream bronzer","bronzer stick"],"subheader_what":"What is a foundation stick?","meta_description":"Uncover the reasons why Foundation Stick is such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":4,"tiktok":100,"twitter":0.01,"youtube":22,"facebook":4,"linkedin":1,"instagram":13,"pinterest":0.01},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"The distribution of search data for the keyword \\"foundation stick\\" shows that the majority of users are searching for this product on Facebook, followed by Pinterest. YouTube is the next most popular channel, and Instagram has the smallest share of the audience."},{"slug":"mineral-sunscreen","title":"Mineral Sunscreen","growth":11.76,"ts_raw":[17,10,12,11,10,8,9,8,10,7,8,9,8,8,7,8,7,6,6,6,6,8,8,8,9,10,9,7,12,11,13,12,13,14,13,15,19,19,24,28,32,30,30,34,27,34,25,30,35,29,25,20,20,16,16,9,10,13,14,9,8,8,9,9,8,8,9,8,9,11,10,7,9,7,13,9,11,11,14,13,15,14,17,15,19,20,26,25,31,30,33,34,42,39,51,53,54,47,46,49,54,45,44,42,36,32,34,28,21,22,18,18,20,16,16,16,16,14,14,16,14,13,15,11,13,14,17,18,18,28,21,20,20,22,27,25,22,18,18,19,31,33,40,40,48,42,55,70,52,54,57,65,55,55,51,50,49,48,46,34,36,36,29,29,27,24,24,23,23,20,18,19,21,21,23,25,21,18,34,27,25,27,31,36,30,33,42,48,51,49,59,64,68,70,68,62,60,69,77,82,89,91,84,74,71,63,74,74,55,52,60,47,40,39,37,33,38,36,31,24,27,27,26,24,23,27,25,24,25,27,27,27,26,28,35,38,44,43,42,45,52,58,62,62,64,62,69,72,73,98,96,79,100,87,87,95,81,76,73,74],"volume":91071,"keyword":"mineral sunscreen","analysis":null,"ts_trend":[13,13,13,13,13,13,13,13,13,13,13,13,13,13,14,14,14,14,14,14,15,15,15,15,15,15,15,15,15,15,15,15,16,16,16,16,16,16,16,16,16,16,16,15,15,16,15,15,15,15,15,15,15,15,15,15,15,16,15,16,16,16,16,16,16,16,16,17,17,17,18,18,18,19,19,20,20,20,20,21,21,21,22,22,22,23,23,23,24,24,24,25,25,25,26,26,26,26,26,26,26,26,27,27,27,27,27,27,27,27,27,27,27,27,27,28,28,28,29,29,29,29,29,29,29,28,28,28,28,28,28,28,28,28,28,28,28,29,29,29,29,29,29,29,29,30,30,30,31,31,32,33,33,34,35,35,36,36,36,37,37,37,38,39,39,40,40,41,41,41,42,42,43,43,43,44,45,46,47,47,48,48,48,48,48,48,48,49,48,49,49,48,48,48,48,48,48,48,48,48,48,47,47,47,46,46,46,46,46,47,47,47,47,47,47,47,48,48,49,49,48,49,49,50,50,50,50,51,52,52,52,52,52,52,52,52,53,53,53,53,53,53,52,52,52,52,53,53,52,52,52,52,52,51,50,50,49,49,49,49],"spotted_at":null,"top_brands":[],"description":"Mineral Sunscreen is sunscreen that contains physical blockers, such as zinc oxide and titanium dioxide, as opposed to chemical blockers. 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There is a decent amount of discussion on Facebook and Twitter, but Pinterest is a lesser-discussed platform."},{"slug":"skin-tint","title":"Skin Tint","growth":29.16,"ts_raw":[37,31,38,29,33,34,33,27,26,30,28,29,26,27,23,26,27,28,28,26,28,28,28,26,29,31,29,30,35,31,36,42,30,37,39,33,36,35,38,35,37,35,36,33,31,34,37,34,31,31,32,33,32,31,35,27,25,31,29,26,27,32,30,28,22,28,25,29,30,29,27,29,23,33,31,30,32,34,38,36,37,40,32,32,32,33,38,33,31,32,35,33,29,34,35,31,32,38,34,34,37,38,36,32,33,35,32,29,34,32,33,28,28,27,27,33,29,29,34,28,37,40,31,27,33,33,38,39,32,32,33,32,33,47,48,42,37,27,27,36,36,44,42,47,53,52,54,52,37,38,40,43,45,50,49,39,41,46,38,37,43,40,40,39,38,38,33,31,33,33,24,32,28,35,33,34,29,36,41,42,31,41,41,36,41,40,43,54,64,73,92,99,94,77,80,67,70,61,65,58,66,58,67,56,55,55,56,58,54,50,51,47,50,47,47,46,42,39,40,49,50,49,51,49,47,54,58,52,54,44,61,72,61,69,64,71,68,60,65,63,61,78,74,88,84,87,83,91,88,88,80,81,83,85,81,74,69,67,76,67],"volume":51008,"keyword":"skin tint","analysis":null,"ts_trend":[34,34,34,34,33,33,33,34,33,33,33,33,33,33,33,33,32,32,32,32,32,32,32,32,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,30,31,30,30,31,31,31,31,31,31,32,32,32,32,32,32,32,32,33,33,33,33,34,34,34,34,34,34,34,34,33,33,32,32,32,32,32,31,31,31,31,31,31,31,31,31,31,31,31,30,30,30,31,31,31,31,31,32,32,32,33,33,34,34,35,35,35,35,36,36,36,36,36,36,36,36,37,37,37,37,37,36,36,36,36,36,36,36,37,37,37,37,37,36,37,37,37,37,37,38,38,38,38,38,38,39,40,41,41,42,42,42,42,41,41,41,40,41,41,41,41,41,41,40,41,41,40,41,40,40,40,41,42,43,44,46,47,47,48,49,50,50,51,52,52,53,54,54,54,55,56,56,56,57,57,58,58,58,57,56,55,54,54,54,54,54,54,54,55,55,55,56,55,56,57,57,58,58,60,60,60,61,61,61,62,62,63,64,64,64,65,65,66,66,67,67,68,68,69,69,68,68,68,68,68,68,68,69,70,70,70,71,71,71,71,71],"spotted_at":null,"top_brands":[],"description":"A skin tint is a type of foundation that is designed to give the skin a natural-looking tint. The tint is meant to even out the skin tone and cover up minor blemishes. 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