The heatless hair curler is a widget that molds the hair into a curled form during sleep, replacing a typical morning hair curling which can take 30 minutes. Top Amazon sellers of this product advertise the time almost as prominently as they advertise the heatless function, which helps hair maintain its health over time.
The more tasks we can complete while asleep, the less we have to do while awake. Another timesink, language learning, is following suit: videos with titles like “Learn Japanese While You Sleep” have tens of millions of views and counting.","head":"Why Heatless Hair Curlers Are Going Viral","body_links":"As brands continue to fight for consumer attention, and time consequently becomes more of a scarce resource, consumers are increasingly trying to get things done while they sleep.
The heatless hair curler is a widget that molds the hair into a curled form during sleep, replacing a typical morning hair curling which can take 30 minutes. Top Amazon sellers of this product advertise the time almost as prominently as they advertise the heatless function, which helps hair maintain its health over time.
The more tasks we can complete while asleep, the less we have to do while awake. Another timesink, language learning, is following suit: videos with titles like “Learn Japanese While You Sleep” have tens of millions of views and counting.","replaced_keywords":{"Heatless Hair Curler":"heatless hair curler"}},{"body":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","head":"The Growing Popularity of Lash Fans","body_links":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","replaced_keywords":{"Lash Fan":"lash fans","Massage Gun":"massage guns"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the newest trends in beauty tools to transform your complexions, from facial rollers and misters to LED masks.","cta_header":""}],"trend":{"slug":"heatless-hair-curler","title":"Heatless Hair Curler","growth":333.96,"ts_raw":[2,5,0,0,0,0,0,2,0,0,0,0,2,2,0,0,0,0,0,2,0,0,2,0,2,0,0,4,0,2,0,2,0,2,0,0,0,0,2,2,0,0,2,0,2,2,0,0,0,0,0,0,4,2,0,0,0,2,0,0,2,2,4,0,2,0,2,0,2,4,0,2,0,2,0,0,0,2,0,0,0,0,2,0,2,0,2,0,4,2,0,4,0,0,0,0,2,0,4,0,0,0,4,2,0,0,0,2,2,2,0,2,0,2,0,0,2,0,2,2,2,0,2,2,0,0,2,0,2,4,4,0,4,2,0,2,0,0,2,0,0,3,0,0,3,0,2,2,1,0,0,0,2,4,2,0,5,0,0,3,0,0,0,2,2,0,2,2,0,4,0,0,2,0,4,4,0,0,6,6,11,97,16,7,7,5,7,9,6,11,11,10,9,9,7,7,6,13,9,14,6,31,14,3,9,3,14,31,6,15,8,7,12,14,8,12,11,10,6,13,12,12,8,26,16,59,34,34,44,57,84,54,42,57,51,43,69,58,50,30,60,46,50,57,44,31,50,50,32,39,45,44,38,61,44,40,28,37,41,41],"volume":3837,"keyword":"heatless hair curler","analysis":null,"ts_trend":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,3,3,4,4,4,4,5,5,5,6,6,7,7,8,8,9,9,9,9,10,10,10,11,11,12,12,13,13,13,14,14,14,14,15,15,15,16,16,17,18,19,21,24,25,27,28,29,30,31,32,34,35,35,38,39,40,42,43,43,45,47,49,49,50,50,51,53,52,52,52,52,53,55,55,56,56,56,56,57,55,55,56,56,58,59,58],"spotted_at":null,"top_brands":[],"description":"A heatless hair curler is a device that is used to curl hair without the use of heat. 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The clips are meant to be used to hold hair in place and can be worn in a variety of styles, including updos and half-ups.","top_searches":[{"title":"claw clips hair","growth":15,"volume":100},{"title":"claw clips hairstyles","growth":23,"volume":100},{"title":"hairstyles with claw clips","growth":23,"volume":100},{"title":"claw clips amazon","growth":14,"volume":5},{"title":"claw clips long hair","growth":20,"volume":5},{"title":"claw clips styles","growth":27,"volume":4},{"title":"claw clips hairstyles for thick hair","growth":18,"volume":4},{"title":"claw clips target","growth":19,"volume":3},{"title":"claw clips near me","growth":19,"volume":3},{"title":"claw clips tutorial","growth":24,"volume":3},{"title":"claw clips curly hair","growth":21,"volume":3},{"title":"claw clips short hair","growth":21,"volume":3},{"title":"claw clips walmart","growth":21,"volume":2},{"title":"updos with claw clips","growth":21,"volume":2},{"title":"claw clips aesthetic","growth":24,"volume":1}],"geo_breakdown":{"au":0.06,"br":0.01,"ca":0.1,"de":0.02,"gb":0.08,"ie":0.02,"in":0.1,"my":0.01,"nl":0.02,"no":0.01,"nz":0.02,"ph":0.02,"sg":0.02,"us":0.48,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are claw clips growing in popularity?","top_questions":[{"title":"are claw clips bad for your hair","growth":25,"volume":3},{"title":"are claw clips back in style","growth":13,"volume":1},{"title":"are claw clips better for your hair","growth":21,"volume":1},{"title":"are claw clips bad for hair","growth":19,"volume":0},{"title":"are claw clips better than hair ties","growth":19,"volume":0},{"title":"are claw clips damaging to hair","growth":17,"volume":0},{"title":"are claw clips good for curly hair","growth":32,"volume":0},{"title":"are claw clips in style","growth":27,"volume":0},{"title":"are claw clips in style 2022","growth":100,"volume":0},{"title":"are claw clips professional","growth":63,"volume":0},{"title":"can claw clips damage hair","growth":35,"volume":0},{"title":"is claw clips good for your hair","growth":95,"volume":0},{"title":"where to get claw clips","growth":15,"volume":0},{"title":"what are claw clips","growth":9,"volume":0},{"title":"can claw clips cause hair loss","growth":18,"volume":0}],"related_topics":["velcro hair rollers","pimple patches","heatless hair curler","blow out brush"],"subheader_what":"What are claw clips?","meta_description":"Learn about the Claw Clip, a hair accessory that\'s quickly gaining popularity on TikTok, and find out what makes it so popular.","channel_breakdown":{"reddit":0,"tiktok":100,"twitter":0,"youtube":0,"facebook":1,"linkedin":0,"instagram":1,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-04-29","last_mod_cb-analysis":"2022-04-29","channel_breakdown_text":"Claw clips are talked about more on TikTok than any other social media platform. 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Similar to the microneedling trend, the device contains hundreds of tiny needles. 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The rollers are said to be more comfortable and less damaging than traditional hair rollers. 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This could be because content related to this product is more visual in nature and is engaging to watch."}],"subheader_what":"What is a heatless hair curler?","meta_description":"Uncover the reasons why the Heatless Hair Curler is such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":1,"tiktok":100,"twitter":0,"youtube":5,"facebook":6,"linkedin":0,"instagram":2,"pinterest":9},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"The majority of conversation around the Heatless Hair Curler is on TikTok, where the product has been adapted for comedic purposes. Conversation on other channels is minimal."}}}}'