Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"The Rise of Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","head":"Why Changing Robes Are So Popular","body_links":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","replaced_keywords":{"Changing Robe":"changing robe"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the sports and outdoors industry, from the latest gear and equipment to entirely new and unique sports.","cta_header":""}],"trend":{"slug":"hooded-beach-towel","title":"Hooded Beach Towel","growth":18.06,"ts_raw":[13,19,36,31,12,8,3,20,3,3,18,12,26,15,17,20,20,26,48,41,15,13,3,16,21,13,15,6,23,22,22,21,26,13,27,28,30,28,16,17,21,17,9,25,34,22,28,29,53,28,53,24,8,16,20,22,6,16,25,2,10,25,17,3,24,16,19,50,18,38,27,50,42,19,21,22,10,21,22,15,10,18,15,15,35,24,29,31,29,39,28,29,35,24,22,22,29,16,32,19,19,35,27,28,39,22,19,16,26,16,23,31,18,21,33,23,15,15,30,34,38,47,76,50,31,28,48,17,24,9,12,32,26,14,23,14,15,5,7,10,9,15,17,17,11,28,31,22,33,24,25,28,19,38,36,38,14,28,21,19,19,18,14,40,25,30,33,17,24,50,38,66,39,99,73,80,61,50,42,25,43,28,19,19,29,34,45,22,22,32,33,43,32,39,44,43,41,37,27,33,72,64,44,39,38,43,38,38,42,37,36,42,41,34,48,29,46,38,35,43,71,60,65,86,93,88,76,78,66,35,32,54,33,20,60,32,38,24,26,38,39,13,36,38,34,51,41,39,44,32,27,33,40,36,57,40,47,30,48,50],"volume":3196,"keyword":"hooded beach towel","analysis":null,"ts_trend":[15,15,15,15,14,14,15,14,14,14,14,14,15,15,14,15,15,15,16,17,17,18,19,20,20,20,20,20,20,20,21,21,21,22,22,24,24,25,25,24,25,25,25,24,24,24,24,23,23,22,22,22,22,22,21,21,21,21,21,21,20,19,19,18,19,20,20,19,19,19,19,19,21,21,22,22,23,23,24,25,25,26,26,26,26,26,26,26,26,26,26,27,27,27,27,28,28,28,28,28,28,28,28,27,27,26,26,26,26,26,27,26,26,27,27,27,27,26,27,27,27,26,26,26,24,23,23,22,21,21,21,21,21,21,22,22,22,22,22,21,21,21,22,22,22,21,22,22,22,22,23,24,25,26,26,27,28,29,29,29,30,30,31,32,32,33,33,34,34,35,35,35,35,36,36,37,37,37,38,38,38,39,39,39,39,39,39,39,40,40,40,40,40,39,39,40,40,41,41,42,42,44,44,45,45,45,46,47,47,48,48,50,50,50,49,49,49,48,49,50,50,51,51,51,50,49,49,49,48,47,47,47,46,45,44,44,43,41,41,40,40,41,41,42,40,40,40,39,38,38,38,39,38,38,39,39,39,39,39,39],"spotted_at":null,"top_brands":[],"description":"A hooded beach towel is a towel that is designed to provide extra coverage and warmth. 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The robe is often made of absorbent materials, such as terry cloth, to soak up any spills or messes.","top_searches":[{"title":"changing robe surf","growth":27,"volume":100},{"title":"changing robe towel","growth":15,"volume":35},{"title":"changing robe poncho","growth":34,"volume":35},{"title":"changing robe pattern","growth":4,"volume":12},{"title":"changing robe uk","growth":0,"volume":8},{"title":"changing robe sale","growth":45,"volume":4},{"title":"changing robe womens","growth":100,"volume":4},{"title":"changing robe ireland","growth":82,"volume":4},{"title":"changing robe reviews","growth":21,"volume":4},{"title":"o\'neill changing robe","growth":33,"volume":4},{"title":"changing robe decathlon","growth":45,"volume":4},{"title":"northcore changing robe","growth":45,"volume":4},{"title":"changing robe sewing pattern","growth":60,"volume":4},{"title":"changing robe kids","growth":45,"volume":0},{"title":"changing robe black friday","growth":45,"volume":0}],"geo_breakdown":{"au":0.01,"dk":0.01,"gb":0.68,"ie":0.1,"us":0.03},"last_crawl_at":1659002927,"subheader_how":"How fast are changing robes growing in popularity?","top_questions":[{"title":"how to use a changing robe","growth":70,"volume":4},{"title":"what is a changing robe","growth":100,"volume":4},{"title":"what is the best changing robe","growth":0,"volume":0},{"title":"which changing robe is the best","growth":0,"volume":0}],"related_topics":["hooded beach towel","barbell pad","period underwear","incontinence underwear"],"subheader_what":"What is a changing robe?","meta_description":"Uncover the reasons why the Changing Robe is such a popular and growing trend, especially on social media sites like Facebook.","channel_breakdown":{"reddit":2,"tiktok":10,"twitter":15,"youtube":16,"facebook":100,"linkedin":2,"instagram":85,"pinterest":13},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"The Changing Robe is talked about more on Facebook than any other social media channel. This may be because Facebook is more oriented towards friends and family than other social media channels."},{"slug":"grip-socks","title":"Grip Socks","growth":53.6,"ts_raw":[24,17,14,20,18,25,21,23,22,15,27,21,18,22,28,26,25,28,31,31,27,26,29,31,29,22,22,24,21,21,26,19,21,16,17,27,26,19,20,22,20,20,23,22,21,16,20,22,23,23,24,25,26,24,25,21,26,28,21,19,22,17,21,26,22,23,33,29,29,33,29,35,27,25,31,32,29,27,29,27,26,26,29,23,24,23,23,19,23,18,26,22,19,26,19,23,26,21,25,26,24,27,27,30,29,19,36,31,30,29,28,26,28,32,33,33,29,37,37,39,43,38,47,37,38,31,35,35,31,37,33,32,34,37,32,33,27,16,14,16,12,18,22,23,21,23,21,24,22,26,27,25,22,20,33,32,28,37,34,44,38,39,44,43,33,41,37,39,43,40,36,34,39,51,54,51,50,36,36,33,36,34,38,36,31,42,40,41,36,38,35,38,39,40,36,41,39,42,46,40,38,39,43,34,43,41,46,46,49,48,55,52,43,59,49,51,51,59,42,52,52,58,60,63,68,85,99,89,75,65,60,56,55,49,57,57,61,59,55,58,54,61,59,60,63,62,69,67,71,57,59,53,60,72,69,58,66,72,73,65],"volume":40877,"keyword":"grip socks","analysis":null,"ts_trend":[20,20,20,20,20,20,20,20,21,21,21,21,22,21,22,22,22,22,22,22,22,22,23,23,23,23,24,24,24,24,24,24,24,24,24,24,24,24,24,25,25,25,25,25,25,25,25,25,24,24,24,24,23,24,24,23,23,23,23,23,23,23,23,24,24,24,24,24,24,24,24,24,25,25,25,25,25,26,26,26,26,26,26,27,27,27,27,27,27,27,27,27,27,27,28,28,28,28,28,28,28,28,28,28,29,29,29,29,30,30,29,30,30,30,30,30,30,30,31,31,31,31,31,31,31,31,30,30,29,29,29,29,28,28,28,28,28,28,28,28,28,28,28,27,28,28,28,28,28,29,29,30,31,32,32,33,33,33,33,34,34,34,35,35,35,35,36,36,36,36,36,36,36,36,36,36,36,37,37,37,38,38,38,39,40,41,41,41,42,42,43,43,44,44,45,45,46,47,47,47,48,48,48,48,49,48,48,49,49,49,49,49,50,51,51,51,52,52,53,53,53,53,53,54,54,55,55,55,56,57,58,59,60,62,63,64,64,65,65,65,66,67,67,68,69,70,71,71,72,72,73,74,75,76,76,75,76,76,75,75],"spotted_at":null,"top_brands":[],"description":"Grip socks are socks that are designed to improve traction and prevent slipping. 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YouTube and Instagram are neck-and-neck in terms of mentions, and Reddit has a smaller presence. 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The platforms with the least amount of conversation around this topic are LinkedIn and Reddit."},{"slug":"incontinence-underwear","title":"Incontinence Underwear","growth":17.26,"ts_raw":[28,31,34,20,20,31,32,22,37,32,18,31,18,33,30,36,38,36,22,25,27,32,33,36,39,35,47,37,29,33,39,22,32,27,37,32,46,22,31,37,27,21,29,32,29,34,48,30,46,35,35,35,41,26,32,36,41,33,31,44,33,37,33,25,23,29,39,23,39,28,31,42,48,41,42,48,47,36,43,43,46,35,46,42,44,33,37,32,42,38,57,43,38,44,47,48,49,47,56,53,48,41,39,41,43,56,32,40,59,41,36,48,39,39,51,54,45,45,39,49,66,55,58,58,38,39,43,58,44,61,50,67,39,56,62,46,46,43,55,41,40,33,51,47,41,55,48,35,45,44,46,44,44,44,64,44,47,52,50,46,45,55,44,37,59,59,62,46,62,55,49,57,51,48,41,52,41,49,58,61,57,48,58,62,52,49,54,72,63,54,63,69,75,63,92,66,72,84,73,88,98,98,78,89,80,90,82,96,88,80,78,83,70,85,98,79,88,76,74,63,84,67,81,78,83,77,77,73,57,70,71,74,57,65,81,63,69,71,66,67,76,94,91,54,65,64,69,69,75,76,59,66,66,80,65,63,88,72,71,56],"volume":12286,"keyword":"incontinence underwear","analysis":null,"ts_trend":[28,29,29,30,30,30,29,29,30,30,30,30,31,31,31,31,32,32,32,32,32,32,32,33,33,34,34,33,33,33,32,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,34,34,34,33,33,33,33,33,34,34,34,34,34,35,35,35,36,36,37,37,37,38,38,38,38,39,38,39,38,39,40,41,41,41,42,42,43,44,44,43,44,44,44,43,43,43,44,43,44,44,44,44,44,44,44,45,45,45,45,45,46,46,46,47,47,47,47,47,47,48,49,49,49,49,50,50,50,51,51,51,52,51,50,50,50,50,50,50,49,48,48,48,48,47,47,48,47,47,47,47,47,46,46,46,46,46,46,47,48,49,49,49,49,49,50,50,50,51,51,52,52,52,53,53,53,53,53,53,54,55,56,56,57,57,58,59,59,60,61,62,64,66,67,68,69,70,71,72,73,75,76,77,78,79,79,81,81,82,82,82,82,82,82,83,83,83,82,82,81,81,81,81,80,79,78,78,77,76,76,76,75,74,75,76,75,74,75,74,74,74,73,73,72,71,72,71,71,71,71,71,71,71,71,71,71,72,72,71,69,68,68,69,68,68],"spotted_at":null,"top_brands":[],"description":"Incontinence underwear is underwear that is designed to absorb urine and/or feces in the event of an accident. 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