Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","head":"The Rise of Lash Fans","body_links":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","replaced_keywords":{"Lash Fan":"lash fans","Massage Gun":"massage guns"}},{"body":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","head":"The Massive Lash Industry & The Rise of Lash Lifts","body_links":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","replaced_keywords":{"Lash Lift":"lash lifts"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the current trends in the cosmetics and makeup category including everything from the latest looks to the equipment and consumables.","cta_header":"See all the Makeup & Cosmetics Trends"},{"desc":"The top Beauty Tools Trends of 2022 including everything from Airwrap to Gua Sha Stone","name":"Beauty Tools","slug":"beauty-tool-trends","title":"Beauty Tool Trends","trends":["Airwrap","Gua Sha Stone","Exfoliating Gloves","Beard Roller","Derma Roller for Hair","Microfiber Hair Towel","Infrared Sauna Blanket","Cordless Hair Straightener","Heatless Hair Curler","Red Light Mask","High Frequency Wand","Droplette","Facial Globes","Blow Out Brush","Eye Massager","Lash Fan","Scalp Scrub","Lash Curler","Ice Roller","Claw Clips","PMU Machine","Velcro Hair Rollers","Tattoo Stencil Printer"],"insights":[{"body":"As brands continue to fight for consumer attention, and time consequently becomes more of a scarce resource, consumers are increasingly trying to get things done while they sleep.
The heatless hair curler is a widget that molds the hair into a curled form during sleep, replacing a typical morning hair curling which can take 30 minutes. Top Amazon sellers of this product advertise the time almost as prominently as they advertise the heatless function, which helps hair maintain its health over time.
The more tasks we can complete while asleep, the less we have to do while awake. Another timesink, language learning, is following suit: videos with titles like “Learn Japanese While You Sleep” have tens of millions of views and counting.","head":"Why Heatless Hair Curlers Are Going Viral","body_links":"As brands continue to fight for consumer attention, and time consequently becomes more of a scarce resource, consumers are increasingly trying to get things done while they sleep.
The heatless hair curler is a widget that molds the hair into a curled form during sleep, replacing a typical morning hair curling which can take 30 minutes. Top Amazon sellers of this product advertise the time almost as prominently as they advertise the heatless function, which helps hair maintain its health over time.
The more tasks we can complete while asleep, the less we have to do while awake. Another timesink, language learning, is following suit: videos with titles like “Learn Japanese While You Sleep” have tens of millions of views and counting.","replaced_keywords":{"Heatless Hair Curler":"heatless hair curler"}},{"body":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","head":"The Growing Popularity of Lash Fans","body_links":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","replaced_keywords":{"Lash Fan":"lash fans","Massage Gun":"massage guns"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the newest trends in beauty tools to transform your complexions, from facial rollers and misters to LED masks.","cta_header":""}],"trend":{"slug":"lash-fan","title":"Lash Fan","growth":15.45,"ts_raw":[8,17,10,5,15,2,2,7,5,5,12,15,12,14,7,9,9,7,9,0,10,13,24,21,9,11,14,13,20,9,44,29,11,15,14,11,9,11,4,7,13,7,14,9,7,11,4,7,18,13,12,19,7,16,22,2,11,11,2,11,7,20,11,18,20,18,2,4,13,13,4,13,16,12,22,13,20,11,19,17,15,11,15,17,9,9,11,19,24,14,22,22,17,19,18,18,9,13,15,22,18,24,7,18,13,18,33,11,19,25,43,19,23,12,17,21,16,18,22,33,25,34,18,24,17,20,17,20,21,25,22,26,25,24,22,21,25,13,7,12,18,16,14,16,18,28,25,27,21,23,32,16,25,28,47,25,16,25,22,19,29,39,9,27,24,39,13,26,41,35,22,24,46,15,23,37,18,25,21,37,38,32,25,37,27,18,27,35,33,25,21,38,26,28,18,25,52,39,35,29,40,30,29,36,36,31,98,39,26,34,20,46,32,32,35,38,30,20,19,39,34,32,37,31,38,40,45,35,38,46,30,30,37,32,36,51,46,31,34,33,44,37,29,40,28,37,24,35,34,30,35,26,47,39,34,33,36,44,30,54],"volume":4040,"keyword":"lash fan","analysis":null,"ts_trend":[17,17,17,17,17,17,16,16,17,17,18,17,18,18,17,18,18,18,19,20,21,22,22,21,21,21,21,21,21,21,21,21,22,22,21,22,21,21,22,21,22,22,21,21,20,20,19,19,19,20,20,20,21,20,20,20,20,20,20,21,21,22,22,22,22,22,22,22,22,23,23,23,23,24,24,24,25,26,26,27,28,28,29,29,30,30,30,30,31,30,30,30,30,31,32,32,33,34,35,35,35,35,35,34,33,34,35,35,36,37,38,38,37,37,37,38,39,39,39,39,40,40,39,39,39,38,38,37,37,38,38,37,37,37,37,37,37,38,38,39,39,41,40,41,41,41,40,41,42,42,42,44,45,45,46,47,47,48,48,49,48,48,49,48,48,48,49,48,49,49,49,50,49,49,48,50,50,50,50,51,52,51,51,52,53,53,54,55,55,56,57,58,57,57,57,58,59,58,61,61,62,63,64,64,63,63,63,63,63,63,63,63,63,64,63,64,64,64,64,64,64,64,65,66,64,64,64,63,64,64,66,66,67,67,68,67,66,66,66,66,67,67,66,66,67,66,67,68,67,67,67,68,69,68,67,67,67,68,67,67],"spotted_at":null,"top_brands":[],"description":"Lash fans are a new trend in eyelash extensions. The fans are made of multiple lashes that are attached to a thin strip. The fans are applied to the eyelashes one at a time, giving a fuller, more voluminous look.","top_searches":[{"title":"lash fan near me","growth":100,"volume":100},{"title":"lash fan dryer","growth":44,"volume":64},{"title":"lash fan brush","growth":62,"volume":36},{"title":"lash fan maker","growth":23,"volume":18},{"title":"lash fan amazon","growth":58,"volume":18},{"title":"lash fan holder","growth":50,"volume":9},{"title":"lash fan tutorial","growth":33,"volume":9},{"title":"lash fan brush use","growth":0,"volume":9},{"title":"lash fan storage box","growth":25,"volume":9},{"title":"lash fan dryer wholesale","growth":100,"volume":9},{"title":"best lash fan","growth":50,"volume":0},{"title":"best lash fan","growth":0,"volume":0},{"title":"lash fan bulk","growth":0,"volume":0},{"title":"lash fan artistry eugene","growth":50,"volume":0},{"title":"lash fan making techniques","growth":0,"volume":0}],"geo_breakdown":{"au":0.09,"ca":0.06,"gb":0.25,"us":0.46},"last_crawl_at":1659002927,"subheader_how":"How fast are lash fans growing in popularity?","top_questions":[{"title":"how to wrap a lash fan","growth":50,"volume":0},{"title":"how to create a lash fan","growth":0,"volume":0},{"title":"what is a lash fan","growth":0,"volume":0},{"title":"how to do a lash fan","growth":0,"volume":0}],"related_topics":[{"slug":"lash-cleanser","title":"Lash Cleanser","growth":14.63,"ts_raw":[15,15,21,6,9,14,14,16,10,6,25,16,21,16,14,14,16,23,16,10,14,11,13,12,23,17,21,23,21,36,23,9,26,21,10,18,28,25,27,30,28,18,16,31,38,32,38,28,21,24,27,27,32,34,49,31,33,26,22,37,31,33,33,25,39,37,41,44,52,25,32,33,31,30,37,24,54,32,42,62,31,33,32,46,38,31,60,37,56,36,33,31,54,50,39,38,48,37,39,37,26,36,36,44,50,44,40,38,42,44,43,61,50,47,42,52,39,45,43,76,57,45,57,57,39,50,48,53,60,62,52,56,54,57,79,54,59,29,27,18,19,27,29,37,27,35,35,38,41,40,49,49,74,47,50,67,52,48,66,56,35,59,67,45,59,53,63,46,67,45,41,51,63,43,57,45,58,40,55,71,49,54,51,57,54,33,62,46,60,43,66,54,66,59,79,67,70,64,66,66,77,63,74,58,84,79,67,55,74,62,67,64,77,46,46,75,58,44,79,52,62,56,65,80,60,76,74,83,75,64,68,61,77,98,76,75,91,73,67,51,69,59,52,57,56,71,77,76,61,63,60,59,65,71,47,75,72,50,55,77],"volume":7388,"keyword":"lash cleanser","analysis":null,"ts_trend":[15,15,14,14,15,15,15,15,15,15,14,15,15,15,15,15,16,17,16,17,17,17,18,18,19,19,20,20,20,21,21,22,22,23,24,24,25,25,26,26,26,27,27,28,28,28,29,29,30,30,30,30,31,31,32,33,33,32,32,32,32,33,33,34,34,34,35,35,35,34,35,36,36,37,38,39,39,39,39,39,40,40,41,41,41,42,42,41,42,42,42,42,42,42,42,43,43,43,44,43,43,43,43,43,44,44,44,44,44,45,45,46,46,47,48,48,49,49,49,50,50,51,52,52,52,51,50,49,48,48,47,47,46,46,45,44,44,44,44,45,45,45,45,45,45,45,45,44,44,45,45,46,47,49,50,51,51,52,52,52,53,54,54,54,54,53,54,54,53,53,53,53,52,53,52,52,52,53,53,54,54,55,56,57,58,59,60,60,61,61,62,63,63,65,65,66,66,66,68,69,68,68,69,68,67,67,67,66,66,66,65,64,65,65,66,66,66,66,65,65,66,66,66,68,68,67,67,68,68,68,70,69,70,71,71,71,71,72,71,71,70,69,69,69,69,69,68,68,68,67,67,67,68,68,67,68,67,68,67,66],"spotted_at":null,"top_brands":[],"description":"Lash cleanser is a product that is meant to be used to cleanse and condition natural lashes or eyelash extensions. The cleanser is said to help remove makeup, oil, and dirt from lashes, and to help condition and strengthen them.","top_searches":[{"title":"lash cleanser brush","growth":27,"volume":25},{"title":"lash cleanser concentrate","growth":24,"volume":17},{"title":"lash cleanser near me","growth":38,"volume":6},{"title":"lash cleanser wholesale","growth":12,"volume":6},{"title":"lash cleanser target","growth":42,"volume":5},{"title":"lash cleanser ulta","growth":47,"volume":4},{"title":"lash cleanser walmart","growth":28,"volume":4},{"title":"lash cleanser diy","growth":26,"volume":3},{"title":"lash cleanser kit","growth":26,"volume":3},{"title":"lash cleanser labels","growth":22,"volume":3},{"title":"lash cleanser bulk","growth":25,"volume":2},{"title":"lash cleanser bottles","growth":30,"volume":2},{"title":"lash cleanser ingredients","growth":18,"volume":2},{"title":"lash cleanser amazon","growth":25,"volume":1},{"title":"lash cleanser alternative","growth":43,"volume":1}],"geo_breakdown":{"au":0.17,"ca":0.06,"gb":0.28,"us":0.41},"last_crawl_at":1659002927,"subheader_how":"How fast are lash cleansers growing in popularity?","top_questions":[{"title":"how to clean lashes without lash cleanser","growth":33,"volume":4},{"title":"how to clean eyelash extensions without lash cleanser","growth":21,"volume":1},{"title":"how to make a lash cleanser","growth":18,"volume":1},{"title":"what can i use as a lash cleanser","growth":0,"volume":0},{"title":"what is in a lash cleanser","growth":0,"volume":0},{"title":"what to use instead of lash cleanser","growth":0,"volume":0},{"title":"how to use a lash cleanser","growth":0,"volume":0},{"title":"what is the best lash cleanser","growth":0,"volume":0}],"related_topics":["beard roller","under eye patches","microfiber hair towel","ice roller"],"subheader_what":"What is a lash cleanser?","meta_description":"Learn about the Lash Cleanser trend, which is growing in popularity on TikTok, and find out what\'s driving this trend.","channel_breakdown":{"reddit":1,"tiktok":100,"twitter":3,"youtube":3,"facebook":6,"linkedin":0,"instagram":33,"pinterest":1},"last_mod_analysis":null,"last_mod_descripion":"2022-04-29","last_mod_cb-analysis":"2022-04-29","channel_breakdown_text":"Lash Cleanser is talked about most on TikTok which focuses on visual content. 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Similar to the microneedling trend, the device contains hundreds of tiny needles. 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