Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","head":"The Rise of Lash Fans","body_links":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","replaced_keywords":{"Lash Fan":"lash fans","Massage Gun":"massage guns"}},{"body":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","head":"The Massive Lash Industry & The Rise of Lash Lifts","body_links":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","replaced_keywords":{"Lash Lift":"lash lifts"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the current trends in the cosmetics and makeup category including everything from the latest looks to the equipment and consumables.","cta_header":"See all the Makeup & Cosmetics Trends"}],"trend":{"slug":"lip-flip","title":"Lip Flip","growth":18.8,"ts_raw":[7,12,13,13,9,9,7,8,7,7,6,9,5,4,10,6,6,4,6,8,6,6,6,8,9,9,8,9,8,7,9,6,13,12,7,8,8,8,11,5,8,11,5,7,10,9,9,7,8,8,8,12,11,17,12,13,11,12,14,10,6,10,13,11,12,9,9,12,11,14,12,16,17,13,10,16,16,18,16,19,21,22,20,31,25,20,22,26,16,21,22,17,22,31,28,22,21,18,19,23,20,22,20,22,27,21,24,23,21,23,31,25,28,26,23,29,34,23,31,32,29,27,31,28,22,25,26,34,34,37,32,38,35,37,35,34,27,22,14,14,14,18,18,22,24,28,42,55,42,50,44,49,45,44,51,43,44,46,47,47,44,39,51,56,52,85,76,69,86,60,54,56,59,53,62,65,66,40,51,55,49,56,53,60,57,49,60,68,57,59,68,77,71,73,76,100,83,70,83,72,69,77,62,72,83,83,89,90,69,87,90,80,70,76,65,72,70,70,66,73,73,86,81,82,83,77,87,80,83,66,71,71,79,78,78,86,90,78,96,78,94,75,79,75,76,75,70,71,78,70,73,59,56,67,70,79,75,62,82,78],"volume":49884,"keyword":"lip flip","analysis":null,"ts_trend":[8,8,8,8,8,8,8,7,8,7,8,8,8,8,8,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,9,9,9,9,9,9,10,10,10,10,10,10,10,10,10,10,10,10,10,10,11,11,11,11,12,12,12,13,13,13,13,14,14,15,15,16,16,17,17,18,18,18,19,20,20,20,20,21,21,21,21,22,22,22,22,22,22,22,22,23,23,23,23,23,23,23,23,24,24,24,24,25,25,25,25,26,26,27,27,27,28,28,29,29,30,29,29,29,28,28,28,28,28,27,27,28,29,29,30,31,32,32,33,33,33,34,34,34,35,35,36,37,38,40,42,44,46,48,49,50,51,52,52,53,53,54,54,55,55,55,55,56,56,57,57,57,58,58,58,59,59,60,60,61,62,64,64,65,65,66,66,66,67,68,69,71,72,73,73,74,76,76,77,77,78,78,77,76,76,75,74,74,75,75,75,76,76,76,77,77,76,76,75,76,76,76,76,77,76,77,77,78,78,80,80,80,80,80,79,79,78,77,77,76,76,76,76,76,76,76,76,75,75,74,75,74,74,73,73,72,71,71],"spotted_at":null,"top_brands":[],"description":"Lip Flip is a non-surgical cosmetic treatment that is meant to make the lips appear fuller and poutier. The procedure is achieved by injecting Botox into the top lip to help define the cupid bow and provide the desired lip shape.","top_searches":[{"title":"lip flip before and after","growth":10,"volume":100},{"title":"lip flip botox","growth":8,"volume":45},{"title":"lip flip near me","growth":7,"volume":24},{"title":"lip flip cost","growth":8,"volume":7},{"title":"lip flip vs filler","growth":11,"volume":7},{"title":"lip flip before and after smile","growth":11,"volume":5},{"title":"lip flip botox before and after","growth":13,"volume":4},{"title":"lip flip results","growth":10,"volume":3},{"title":"lip flip gone wrong","growth":7,"volume":3},{"title":"lip flip price","growth":8,"volume":2},{"title":"cost of lip flip","growth":10,"volume":1},{"title":"lip flip after care","growth":12,"volume":1},{"title":"lip flip and filler","growth":11,"volume":1},{"title":"lip flip botox near me","growth":5,"volume":1},{"title":"lip flip before and after thin lips","growth":13,"volume":1}],"geo_breakdown":{"at":0.01,"au":0.06,"be":0.01,"ca":0.09,"de":0.02,"dk":0.01,"fi":0.01,"gb":0.06,"ie":0.02,"nl":0.03,"no":0.02,"nz":0.01,"pl":0.01,"se":0.04,"us":0.57},"last_crawl_at":1659002927,"subheader_how":"How fast is lip flipping growing in popularity?","top_questions":[{"title":"is lip flip botox","growth":20,"volume":0},{"title":"is lip flip safe","growth":12,"volume":0},{"title":"is lip flip permanent","growth":9,"volume":0},{"title":"where to get a lip flip","growth":6,"volume":0},{"title":"how much is the lip flip","growth":8,"volume":0},{"title":"is lip flip worth it","growth":9,"volume":0},{"title":"can lip flip make lips bigger","growth":0,"volume":0},{"title":"is lip flip only for upper lip","growth":0,"volume":0},{"title":"can lip flip fix uneven lips","growth":0,"volume":0},{"title":"is lip flip same as gummy smile","growth":0,"volume":0},{"title":"how to get rid of lip flip","growth":0,"volume":0},{"title":"are lip flip results immediate","growth":0,"volume":0},{"title":"how to perform a lip flip","growth":0,"volume":0},{"title":"can lip flip botox migrate","growth":0,"volume":0},{"title":"how to get rid of a lip flip","growth":0,"volume":0}],"related_topics":[{"slug":"pdo-thread-lift","title":"PDO Thread Lift","growth":1.28,"ts_raw":[11,11,10,6,15,9,14,14,7,13,13,8,6,13,17,32,6,8,9,18,14,18,11,5,10,24,20,19,19,16,13,17,21,22,14,23,14,19,17,20,20,22,20,9,17,10,14,22,7,11,13,13,16,23,22,15,17,9,25,24,23,15,28,27,14,10,12,19,18,11,27,15,8,10,21,17,16,21,20,22,16,14,22,26,23,21,32,31,22,26,27,20,17,33,22,24,24,23,19,18,15,24,22,30,24,30,23,24,20,22,29,29,22,22,38,27,24,30,43,35,21,26,28,24,29,25,18,42,51,48,59,55,51,47,48,50,53,29,18,15,25,26,26,37,26,28,67,46,41,50,51,75,67,45,47,59,46,57,42,44,47,57,52,67,48,70,48,49,58,67,46,49,66,64,51,58,57,51,51,70,45,62,56,42,67,40,59,72,90,70,71,56,76,83,74,90,72,65,89,81,83,74,76,79,81,93,71,56,89,84,74,65,54,69,61,71,90,57,57,61,99,60,71,73,84,68,64,59,56,57,52,52,64,67,73,61,72,60,78,83,69,65,78,67,70,68,55,48,90,52,45,44,48,44,50,59,48,47,53,45],"volume":7779,"keyword":"pdo thread lift","analysis":null,"ts_trend":[11,11,11,11,11,11,11,12,12,12,12,12,12,12,13,13,13,13,13,13,14,14,14,15,15,15,16,16,16,17,17,17,16,16,16,16,16,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,16,16,16,17,17,17,17,16,17,17,17,18,18,18,17,17,17,18,18,18,18,19,19,18,19,19,20,20,20,20,21,21,21,21,21,21,22,22,22,23,23,23,23,24,24,24,24,23,24,24,24,24,25,26,26,26,26,26,27,28,28,29,30,30,31,32,33,34,35,35,36,36,36,36,35,35,35,35,35,35,36,37,37,38,38,39,41,42,42,42,42,42,42,42,42,43,43,45,46,48,49,49,51,52,53,54,54,55,56,57,57,58,57,58,58,58,58,57,58,58,58,58,58,59,60,59,61,62,62,63,64,64,65,65,66,66,67,66,67,68,70,70,71,73,73,74,74,75,75,75,75,75,74,73,74,74,73,74,74,74,74,73,73,74,73,71,70,71,70,69,69,68,69,68,68,68,68,68,69,69,68,67,68,67,65,64,63,62,61,60,60,59,59,59,59,59,58,58,57,57,57,57,55,55,53,52,52],"spotted_at":null,"top_brands":[],"description":"A PDO Thread Lift is a minimally invasive procedure that uses threads to lift and tighten the skin. The threads are made of a biodegradable material that is absorbed by the body over time. The procedure is said to be less invasive and have a shorter recovery time than traditional surgery.","top_searches":[{"title":"pdo thread lift near me","growth":21,"volume":100},{"title":"pdo thread lift cost","growth":29,"volume":82},{"title":"pdo thread lift before and after","growth":19,"volume":66},{"title":"pdo thread lift eyes","growth":41,"volume":43},{"title":"pdo thread lift jawline before and after","growth":29,"volume":16},{"title":"pdo thread lift complications","growth":13,"volume":11},{"title":"pdo thread lift reviews","growth":22,"volume":11},{"title":"pdo thread lift neck before and after","growth":23,"volume":11},{"title":"pdo thread lift neck","growth":25,"volume":9},{"title":"pdo thread lift cost near me","growth":19,"volume":9},{"title":"pdo thread lift atlanta","growth":25,"volume":5},{"title":"pdo thread lift houston","growth":23,"volume":5},{"title":"pdo thread lift nose","growth":16,"volume":5},{"title":"pdo thread lift dallas","growth":23,"volume":4},{"title":"pdo thread lift nyc","growth":17,"volume":4}],"geo_breakdown":{"au":0.06,"gb":0.22,"us":0.72},"last_crawl_at":1659002927,"subheader_how":"How fast is the PDO Thread Lift growing in popularity?","top_questions":[{"title":"what is pdo thread lift","growth":21,"volume":23},{"title":"is pdo thread lift safe","growth":18,"volume":1},{"title":"is pdo thread lift worth it","growth":11,"volume":1},{"title":"how painful is pdo thread lift","growth":19,"volume":0},{"title":"is pdo thread lift permanent","growth":23,"volume":0},{"title":"how pdo thread lift works","growth":0,"volume":0},{"title":"is pdo thread lift painful","growth":0,"volume":0}],"related_topics":["ombre brows","powder brows","lip flip","russian manicure"],"subheader_what":"What is a PDO Thread Lift?","meta_description":"Get insights into the trending skincare treatment PDO Thread Lift, which is seeing increased popularity on TikTok.","channel_breakdown":{"reddit":0,"tiktok":100,"twitter":2,"youtube":4,"facebook":4,"linkedin":3,"instagram":12,"pinterest":1},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"The distribution of conversations around PDO Thread Lift show that the procedure is talked about most on Instagram, followed by YouTube. This is likely because both platforms are visual-first and therefore provide an attractive medium for showcasing the results of the procedure."},{"slug":"lash-lift","title":"Lash Lift","growth":0.46,"ts_raw":[40,33,33,29,29,28,26,28,24,25,26,31,29,24,29,30,28,31,28,32,29,26,30,37,40,40,38,45,35,42,42,45,51,49,49,59,45,44,51,46,44,43,50,47,48,47,48,47,47,49,50,50,59,55,55,52,52,45,50,53,49,51,47,45,43,42,42,48,45,42,48,50,54,37,47,56,56,56,58,60,60,57,69,63,61,60,71,60,65,64,65,62,63,70,65,81,69,72,80,72,74,98,83,79,80,84,82,84,77,69,69,75,76,62,67,59,58,58,67,69,70,63,80,75,78,72,69,76,69,75,75,78,82,85,82,81,70,46,44,45,43,42,47,62,61,63,65,67,65,83,87,90,89,88,91,100,87,86,86,87,81,82,86,82,80,72,67,65,68,69,61,67,69,64,68,72,69,59,68,67,66,68,70,77,65,68,70,70,67,67,69,73,74,82,79,82,82,93,83,79,74,83,78,81,76,81,83,83,85,77,78,73,77,76,68,70,66,68,72,71,68,67,60,72,75,74,70,83,83,76,68,64,69,75,75,72,80,77,81,81,84,75,75,70,74,72,74,89,87,74,78,80,80,77,70,76,82,84,76,75],"volume":174153,"keyword":"lash lift","analysis":null,"ts_trend":[29,29,29,29,30,30,30,30,30,30,30,31,31,31,32,32,33,33,34,35,36,37,38,39,39,40,41,41,41,42,42,43,44,44,45,45,45,45,45,46,46,46,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,48,48,48,48,48,49,50,50,51,51,51,52,52,53,53,54,55,55,56,57,57,58,58,59,60,61,61,62,63,64,64,65,65,66,66,67,67,68,68,69,69,69,69,70,70,70,70,70,70,71,71,71,71,72,72,73,73,73,73,73,74,73,74,74,74,75,75,74,73,72,71,70,69,69,69,68,68,67,67,67,67,67,67,67,67,67,67,67,67,67,67,67,68,69,70,71,72,73,74,75,75,76,76,77,77,77,76,76,75,75,75,74,74,74,74,73,73,72,72,71,71,71,71,72,72,72,72,73,73,73,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,74,73,73,73,72,72,73,73,73,73,74,74,74,74,74,74,74,75,75,75,75,76,77,77,77,77,77,77,77,78,78,78,77,78,77,76,76,76,76,76,75,75,75,75,75,75,75,75,74,74,74,74,74,74],"spotted_at":null,"top_brands":[],"description":"Lash Lift is a new beauty treatment that lifts and curls the lashes using a silicone shield and a perming solution. 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