The company, Air Up, adds a scented ring around the lip of the bottle that fools users’ senses into thinking that what they’re drinking tastes great, just because it smells great. As the company puts it, “Good taste doesn\'t need sugar.”
Diet sodas, first introduced in the mid-1900s, were intended to help consumers reduce their caloric intake–but in reality, many use them as an excuse to eat a higher calorie meal. This is consistent with the theory of moral licensing, where, in the context of fast food, consumers comfortably combine a healthy food option with a less healthy, indulgent one. Air Up leans into this effect, but for the better, letting consumers’ bodies get the benefit of plain water and their brains get the benefit of the sweet flavor.
This isn’t the first time a company has played these games. The interplay between smell and taste has long been known to businesses who have gone so far as to pump artificial smells into their restaurants in an attempt to make their food taste better.","head":"Flavored Water That Isn\'t Really Flavored","body_links":"A new water bottle startup is making more than $100M per year selling flavored water that isn’t actually flavored at all.
The company, Air Up, adds a scented ring around the lip of the bottle that fools users’ senses into thinking that what they’re drinking tastes great, just because it smells great. As the company puts it, “Good taste doesn\'t need sugar.”
Diet sodas, first introduced in the mid-1900s, were intended to help consumers reduce their caloric intake–but in reality, many use them as an excuse to eat a higher calorie meal. This is consistent with the theory of moral licensing, where, in the context of fast food, consumers comfortably combine a healthy food option with a less healthy, indulgent one. Air Up leans into this effect, but for the better, letting consumers’ bodies get the benefit of plain water and their brains get the benefit of the sweet flavor.
This isn’t the first time a company has played these games. The interplay between smell and taste has long been known to businesses who have gone so far as to pump artificial smells into their restaurants in an attempt to make their food taste better.","replaced_keywords":{}},{"body":"Producing a shelf-stable version of an existing beverage is a good way to grow the market. Similar to how battery-powered devices are particularly popular in places with intermittent electricity, canned goods can become popular in places with initially unreliable or unavailable infrastructure.
In fact, milk has already undergone this evolution. While Americans are used to buying refrigerated milk, much of the rest of the world buys unrefrigerated boxed milk that has a 6-9 month shelf life. It’s called UHT milk and is made by momentarily heating milk to a high temperature to sterilize it. The UHT process has helped milk penetrate into new markets and, today, milk’s adoption in China, for example, is growing at a higher rate than ever before.
The benefits of shelf stability are now coming to boba tea in the form of canned boba; searches and online discussion of the term are at an all-time high.
Being shelf-stable also helps to make boba a snack. If people can consume it at any time, they\'ll keep it with them–in the car or on a hike, for example–and that reinforces the habit.
Another contributing factor to the rise of canned boba is the speed at which boba itself is becoming more popular. Boba’s popularity has outpaced retail infrastructure such that consumers in rural areas wanting boba are too far from trendy areas, forcing them to buy it online, in cans.","head":"The Rise of Canned Boba","body_links":"Producing a shelf-stable version of an existing beverage is a good way to grow the market. Similar to how battery-powered devices are particularly popular in places with intermittent electricity, canned goods can become popular in places with initially unreliable or unavailable infrastructure.
In fact, milk has already undergone this evolution. While Americans are used to buying refrigerated milk, much of the rest of the world buys unrefrigerated boxed milk that has a 6-9 month shelf life. It’s called UHT milk and is made by momentarily heating milk to a high temperature to sterilize it. The UHT process has helped milk penetrate into new markets and, today, milk’s adoption in China, for example, is growing at a higher rate than ever before.
The benefits of shelf stability are now coming to boba tea in the form of canned boba; searches and online discussion of the term are at an all-time high.
Being shelf-stable also helps to make boba a snack. If people can consume it at any time, they\'ll keep it with them–in the car or on a hike, for example–and that reinforces the habit.
Another contributing factor to the rise of canned boba is the speed at which boba itself is becoming more popular. Boba’s popularity has outpaced retail infrastructure such that consumers in rural areas wanting boba are too far from trendy areas, forcing them to buy it online, in cans.","replaced_keywords":{"Canned Boba":"canned boba"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Discover what\'s trending in the world of drinks, from the latest juices and drink ingredients to the most popular non-alcoholic options.","cta_header":""}],"trend":{"slug":"mogu-mogu-drink","title":"Mogu Mogu Drink","growth":98.65,"ts_raw":[11,7,15,10,11,15,4,7,16,7,7,15,7,10,12,7,3,21,0,11,4,12,4,7,10,13,7,0,3,12,7,10,6,17,21,10,10,13,19,3,7,12,6,14,14,8,14,7,3,10,17,11,17,7,3,8,7,17,3,7,3,0,3,7,7,22,4,3,7,7,7,7,4,11,0,3,6,10,13,13,12,0,10,3,13,14,2,7,22,19,3,14,16,3,11,16,17,13,7,16,13,7,18,20,13,20,6,10,16,28,22,13,10,5,21,11,15,18,12,12,15,13,11,26,17,10,7,6,14,29,22,29,19,25,27,26,14,8,2,32,14,21,23,18,22,22,31,30,15,26,13,16,28,30,8,17,22,5,35,10,24,31,25,19,17,11,19,23,32,22,32,6,14,28,21,29,9,20,13,23,22,28,29,30,29,38,22,21,34,22,20,39,26,36,36,50,48,26,10,29,42,39,40,33,45,38,42,42,35,53,41,44,38,30,44,37,39,51,22,66,47,54,26,43,33,45,30,28,39,61,51,35,40,30,26,46,52,51,30,38,84,65,47,60,62,85,75,90,64,71,70,73,62,63,67,85,94,86,98,87],"volume":5637,"keyword":"mogu mogu drink","analysis":null,"ts_trend":[10,11,11,10,10,10,9,9,9,9,9,10,10,9,9,9,9,9,8,8,9,9,9,9,9,9,9,9,9,9,9,9,9,10,9,9,9,9,9,9,10,10,10,10,9,9,9,8,8,8,8,7,7,7,7,7,7,7,7,7,7,7,7,6,6,6,7,7,7,7,7,7,7,7,7,8,8,8,8,9,8,9,9,9,9,9,9,10,10,10,10,10,10,10,11,11,11,11,11,12,12,12,12,12,13,13,13,14,14,14,14,15,14,14,15,15,15,15,16,16,17,17,18,18,17,17,17,17,17,17,17,17,17,18,18,18,18,18,18,19,19,19,18,18,17,18,18,17,18,18,19,20,20,20,20,21,21,22,21,21,21,22,22,22,22,22,23,23,24,24,25,25,26,26,25,26,25,25,26,26,26,26,27,27,28,28,27,28,28,29,29,30,30,30,30,30,31,32,32,33,33,34,35,36,38,38,39,40,40,40,41,43,44,44,44,44,46,48,49,49,49,49,48,49,49,48,49,50,51,51,50,51,50,51,52,53,53,55,55,55,56,56,57,57,58,59,61,62,63,63,64,66,67,66,67,67,68,69,69,70],"spotted_at":null,"top_brands":[],"description":"Mogu mogu is a Japanese drink that is made from fruit juice, carbonated water, and sweetener. 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","top_searches":[{"title":"strong zero usa","growth":20,"volume":100},{"title":"strong zero japan","growth":25,"volume":66},{"title":"strong zero suntory","growth":17,"volume":44},{"title":"strong zero alcohol","growth":19,"volume":19},{"title":"strong zero drink","growth":18,"volume":15},{"title":"strong zero alcohol content","growth":12,"volume":12},{"title":"strong zero amazon","growth":9,"volume":12},{"title":"strong zero near me","growth":16,"volume":12},{"title":"strong zero where to buy","growth":100,"volume":12},{"title":"strong zero beer","growth":16,"volume":8},{"title":"strong zero flavors","growth":14,"volume":8},{"title":"strong zero flavours","growth":14,"volume":8},{"title":"strong zero chuhai","growth":12,"volume":5},{"title":"strong zero america","growth":13,"volume":3},{"title":"strong zero calories","growth":19,"volume":3}],"geo_breakdown":{"au":0.18,"br":0.01,"ca":0.03,"ch":0.01,"de":0.03,"es":0.01,"fi":0.01,"fr":0.02,"gb":0.05,"id":0.02,"jp":0.05,"my":0.02,"nl":0.01,"nz":0.01,"ph":0.18,"pl":0.01,"se":0.01,"sg":0.12,"th":0.02,"us":0.14},"last_crawl_at":1659002927,"subheader_how":"How fast is Strong Zero growing in popularity?","top_questions":[{"title":"what is strong zero","growth":13,"volume":3},{"title":"is strong zero beer","growth":24,"volume":2},{"title":"how strong is strong zero","growth":100,"volume":2},{"title":"is strong zero bad","growth":19,"volume":0},{"title":"is strong zero strong","growth":0,"volume":0},{"title":"is strong zero healthy","growth":0,"volume":0},{"title":"is strong zero vodka","growth":0,"volume":0},{"title":"is strong zero bad for you","growth":0,"volume":0},{"title":"can strong zero make you drunk","growth":0,"volume":0},{"title":"is strong zero gluten free","growth":0,"volume":0},{"title":"is strong zero good","growth":0,"volume":0},{"title":"is strong zero vegan","growth":0,"volume":0},{"title":"what is a strong zero","growth":0,"volume":0},{"title":"is strong zero keto friendly","growth":0,"volume":0}],"related_topics":["soju","makgeolli","olipop","espolon tequila"],"subheader_what":"What is Strong Zero?","meta_description":"Uncover the reasons why Strong Zero, a weight-loss supplement, is becoming a popular trend on TikTok, and learn more about this fast-growing market.","channel_breakdown":{"reddit":9,"tiktok":100,"twitter":12,"youtube":4,"facebook":2,"linkedin":4,"instagram":19,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-07-26","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"There is a wide range of discussion around the keyword \\"strong zero\\" on social media, with the majority of conversation happening on Reddit and Twitter. Facebook and LinkedIn are next in terms of volume, followed by YouTube, Instagram, and Pinterest. TikTok has the most conversation by far."},{"slug":"milkis","title":"Milkis","growth":22.36,"ts_raw":[26,6,25,44,20,33,21,20,23,28,26,17,20,22,27,11,25,27,16,16,21,16,17,21,26,21,28,31,27,17,17,29,36,28,29,49,24,40,24,40,25,33,21,37,18,37,30,39,28,22,32,33,40,24,24,28,32,29,29,32,29,29,21,41,15,30,20,31,17,52,22,18,37,37,33,28,19,32,40,23,32,30,27,28,30,31,25,34,31,35,24,39,29,48,33,45,34,23,27,45,24,30,26,47,44,34,34,24,30,23,34,21,33,21,30,26,35,38,27,41,37,31,33,34,36,37,35,26,28,38,35,41,44,42,41,56,26,26,20,39,41,37,32,48,50,50,53,52,39,45,57,40,63,55,75,53,73,61,62,55,73,69,67,55,41,52,43,54,58,54,50,30,49,42,48,48,63,74,58,64,50,39,44,67,63,60,49,52,88,50,59,59,60,53,54,59,59,80,70,54,67,60,56,65,71,91,58,70,73,55,87,73,62,59,70,87,60,65,59,79,51,59,83,47,63,71,57,61,61,80,55,71,63,57,75,85,57,68,72,73,75,85,78,79,77,98,80,71,68,88,78,75,77,97,83,75,96,65,73,76],"volume":8848,"keyword":"milkis","analysis":null,"ts_trend":[24,24,24,24,25,24,24,24,23,23,23,24,24,24,25,25,24,24,24,24,25,25,25,25,26,26,27,26,27,27,27,27,27,28,28,29,29,29,29,29,29,28,29,29,29,29,29,29,29,29,29,28,28,28,28,28,28,28,28,28,28,28,29,28,29,29,29,29,30,30,30,30,30,30,29,30,30,30,30,30,30,31,31,32,32,31,32,31,31,31,31,31,32,32,31,31,31,31,31,31,31,31,30,31,31,31,32,32,32,32,33,33,33,33,33,34,34,34,34,35,35,36,37,37,37,37,37,38,38,38,38,39,38,39,39,39,39,40,40,41,42,43,43,44,45,46,46,47,47,49,50,51,52,52,53,54,54,55,54,55,55,55,56,56,57,57,58,58,58,57,57,57,58,57,57,57,57,58,58,58,58,58,58,58,59,60,60,60,60,60,60,60,61,60,61,61,61,62,62,62,63,62,63,63,64,64,65,65,65,66,66,66,68,68,68,68,69,68,68,69,69,70,71,70,70,71,72,72,72,73,73,73,74,75,75,74,75,75,74,75,76,77,77,78,77,77,77,77,77,78,78,77,78,78,77,76,77,77,76,74],"spotted_at":null,"top_brands":[],"description":"Milkis is a carbonated beverage that is made with milk and ice. The beverage is available in a variety of flavors, including grape, strawberry, and banana. Milkis is popular in South Korea and is often consumed as a snack or a dessert.","top_searches":[{"title":"milkis nutrition","growth":29,"volume":100},{"title":"milkis drink","growth":23,"volume":35},{"title":"milkis costco","growth":18,"volume":9},{"title":"milkis flavors","growth":25,"volume":9},{"title":"milkis flavours","growth":25,"volume":9},{"title":"milkis lotte","growth":23,"volume":5},{"title":"milkis soda","growth":39,"volume":4},{"title":"milkis strawberry","growth":26,"volume":4},{"title":"milkis korean drink","growth":38,"volume":4},{"title":"milkis near me","growth":36,"volume":3},{"title":"milkis ice cream","growth":20,"volume":3},{"title":"milkis candy","growth":28,"volume":2},{"title":"milkis melon","growth":34,"volume":2},{"title":"milkis peach","growth":55,"volume":2},{"title":"milkis banana","growth":30,"volume":2}],"geo_breakdown":{"au":0.05,"ca":0.09,"de":0.02,"fr":0.01,"gb":0.04,"id":0.04,"in":0.09,"kr":0.01,"mx":0.01,"my":0.03,"nl":0.01,"nz":0.01,"pe":0.01,"ph":0.11,"pl":0.01,"ru":0.05,"sg":0.03,"ua":0.01,"us":0.36},"last_crawl_at":1659002927,"subheader_how":"How fast is Milkis growing in popularity?","top_questions":[{"title":"is milkis good","growth":73,"volume":0},{"title":"is milkis good for you","growth":25,"volume":0},{"title":"is milkis healthy","growth":30,"volume":0},{"title":"is milkis alcohol","growth":100,"volume":0},{"title":"is milkis halal","growth":0,"volume":0},{"title":"is milkis lactose free","growth":0,"volume":0},{"title":"which milkis flavor is the best","growth":0,"volume":0},{"title":"is milkis a soda","growth":0,"volume":0},{"title":"is milkis carbonated","growth":0,"volume":0},{"title":"are milkis good","growth":0,"volume":0},{"title":"is milkis like calpis","growth":0,"volume":0},{"title":"are milkis healthy","growth":0,"volume":0},{"title":"is milkis bad for you","growth":0,"volume":0}],"related_topics":["soju","olipop","makgeolli","poppi soda"],"subheader_what":"What is Milkis?","meta_description":"Milkis is a Korean soft drink that is seeing a surge in popularity on TikTok. Learn more about this trend and why it\'s gaining traction.","channel_breakdown":{"reddit":0.01,"tiktok":100,"twitter":2,"youtube":9,"facebook":1,"linkedin":0,"instagram":5,"pinterest":0.01},"last_mod_analysis":null,"last_mod_descripion":"2022-04-06","last_mod_cb-analysis":"2022-04-06","channel_breakdown_text":"Milkis is talked about most on social media platforms that are conducive to short-form content, like Twitter, Instagram, and YouTube. The brand has the most presence on TikTok, where it has a monopoly on discussion."}],"subheader_what":"What is a mogu mogu drink?","meta_description":"Uncover the reasons why Mogu Mogu Drink is such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":0,"tiktok":100,"twitter":3,"youtube":0.01,"facebook":2,"linkedin":17,"instagram":8,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-04-07","last_mod_cb-analysis":"2022-04-06","channel_breakdown_text":"Mogu Mogu Drink is talked about more on Twitter and Facebook than any other social media platform. This may be due, in part, to the drink\'s recent launch in the U.S."}}}}'