Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"The Rise of Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","head":"Why Changing Robes Are So Popular","body_links":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","replaced_keywords":{"Changing Robe":"changing robe"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the sports and outdoors industry, from the latest gear and equipment to entirely new and unique sports.","cta_header":""}],"trend":{"slug":"padel-racket","title":"Padel Racket","growth":36.47,"ts_raw":[6,4,10,3,7,3,5,7,6,5,5,5,5,5,4,3,5,7,4,3,5,12,8,5,10,5,7,10,4,8,5,7,5,7,5,6,4,5,9,10,6,5,9,6,10,7,7,8,5,9,5,10,8,14,14,7,12,8,10,14,12,11,10,11,6,9,8,11,4,8,9,6,8,13,10,13,12,11,14,13,12,11,7,10,8,7,13,10,12,11,9,5,12,15,15,11,10,10,14,14,10,21,10,10,19,24,17,13,9,17,17,18,13,17,16,13,15,17,14,16,19,18,10,17,16,23,23,22,17,17,23,24,18,18,22,19,17,11,8,9,13,10,10,12,14,15,27,35,43,33,27,36,37,28,42,35,43,37,34,44,43,52,48,32,50,42,42,40,47,50,38,55,47,66,65,58,50,61,59,57,54,44,51,44,49,50,57,57,54,46,63,49,67,70,64,67,63,65,61,72,58,68,60,50,64,84,74,65,81,77,63,71,72,67,59,67,78,55,74,64,56,57,51,69,81,85,59,71,64,68,64,73,74,67,79,73,74,71,63,66,76,74,75,67,82,84,80,84,91,72,77,91,85,99,92,82,88,90,95,85],"volume":30443,"keyword":"padel racket","analysis":null,"ts_trend":[5,5,4,4,5,5,5,5,5,5,5,5,5,5,5,5,5,5,6,6,6,6,6,6,6,6,6,7,7,7,7,7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,9,9,8,9,9,9,9,9,9,9,9,9,9,9,9,10,10,10,10,10,10,10,10,10,10,10,10,11,10,11,11,11,11,11,11,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,14,14,14,14,14,14,15,15,15,15,15,16,16,16,16,16,17,17,17,18,18,18,17,17,17,17,17,17,17,17,18,19,20,20,21,22,22,23,23,24,24,25,26,26,27,28,29,30,31,32,33,35,36,37,38,39,40,41,42,43,44,44,46,46,46,47,47,48,48,49,50,51,52,53,54,56,57,58,59,60,61,62,62,61,62,62,62,63,63,64,65,66,67,67,67,68,68,67,67,67,66,66,65,65,64,63,63,64,64,64,65,65,65,65,64,64,65,65,65,66,66,66,66,68,70,70,72,73,74,75,77,79,80,79,80,80,81,82,83,85,85,86,87,87,88,89,89,90,91,91,91,91,91,90,89,89],"spotted_at":null,"top_brands":[],"description":"A padel racket is a type of racket that is used in the sport of padel. Padel is a racquet sport that is a combination of tennis, badminton, and squash. The padel racket is smaller and lighter than a tennis racket and has a larger head size.","top_searches":[{"title":"padel racket usa","growth":30,"volume":100},{"title":"padel racket miami","growth":29,"volume":57},{"title":"padel racket bag","growth":29,"volume":29},{"title":"padel racket sport","growth":28,"volume":29},{"title":"padel racket amazon","growth":13,"volume":29},{"title":"padel racket cheap","growth":100,"volume":14},{"title":"padel racket adidas","growth":33,"volume":14},{"title":"padel racket brands","growth":38,"volume":14},{"title":"padel racket babolat","growth":38,"volume":14},{"title":"padel racket balance","growth":50,"volume":14},{"title":"padel racket beginner","growth":25,"volume":14},{"title":"nox x-one padel racket","growth":25,"volume":14},{"title":"padel racket australia","growth":25,"volume":14},{"title":"padel racket bullpadel","growth":31,"volume":14},{"title":"most expensive padel racket","growth":38,"volume":14}],"geo_breakdown":{"ae":0.04,"be":0.21,"de":0.01,"dk":0.01,"es":0.02,"fi":0.01,"fr":0.01,"gb":0.03,"gr":0.01,"it":0.01,"kw":0.02,"mx":0.01,"nl":0.39,"no":0.06,"pt":0.01,"se":0.12,"us":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are padel rackets growing in popularity?","top_questions":[{"title":"how to hold padel racket","growth":25,"volume":14},{"title":"which padel racket to buy","growth":20,"volume":14},{"title":"how to pick a padel racket","growth":0,"volume":14},{"title":"how to hold a padel racket","growth":38,"volume":14},{"title":"is padel racket","growth":0,"volume":0},{"title":"which padel racket should i buy","growth":0,"volume":0},{"title":"how to make a padel racket","growth":0,"volume":0},{"title":"which padel racket to choose","growth":0,"volume":0},{"title":"how to buy padel racket","growth":0,"volume":0},{"title":"what padel racket should i buy","growth":0,"volume":0},{"title":"what is the best padel racket","growth":0,"volume":0},{"title":"what padel racket to buy","growth":0,"volume":0},{"title":"how to grip a padel racket","growth":0,"volume":0},{"title":"how do i choose a padel racket","growth":0,"volume":0}],"related_topics":[{"slug":"pickleball-paddle","title":"Pickleball Paddle","growth":87.91,"ts_raw":[17,14,14,15,12,14,9,9,11,12,7,15,12,11,8,19,12,17,21,18,17,12,10,18,13,17,17,12,21,16,17,13,13,15,14,20,13,16,16,18,15,18,18,15,24,17,16,17,16,16,19,17,17,21,18,19,18,12,19,22,17,13,14,17,20,15,18,18,27,21,24,24,25,21,26,17,24,19,28,19,29,22,21,19,17,19,18,21,20,28,17,21,19,17,26,23,27,25,23,25,20,26,23,28,23,21,22,21,21,21,24,21,26,17,16,25,22,24,16,27,28,29,33,19,25,28,27,26,27,23,34,27,23,28,33,30,25,14,16,10,12,13,16,14,14,19,24,21,24,29,39,37,32,29,31,26,33,32,29,27,30,38,38,30,26,28,34,25,21,23,27,36,23,35,35,36,30,34,32,26,28,32,24,26,28,28,27,39,31,33,40,33,32,30,31,49,36,38,34,33,37,41,50,40,46,38,51,46,47,48,48,38,45,54,52,46,37,52,40,46,46,43,50,55,55,65,62,59,56,43,60,47,56,57,55,54,60,57,72,70,61,63,70,78,70,74,66,81,79,71,76,78,93,77,84,77,90,92,99,95],"volume":41112,"keyword":"pickleball paddle","analysis":null,"ts_trend":[13,12,13,13,13,13,13,13,13,13,13,13,13,13,13,14,14,14,14,14,14,14,15,15,15,15,16,16,16,16,16,17,17,16,17,17,17,17,17,17,17,17,17,17,17,17,17,18,17,17,17,17,17,17,17,18,18,17,18,18,18,19,19,19,19,19,20,20,20,20,20,20,20,20,21,21,22,22,22,22,22,22,22,22,23,22,22,22,23,22,23,23,22,22,22,22,22,23,22,23,23,22,22,22,23,22,23,23,23,23,22,23,23,23,23,23,23,24,24,24,24,24,25,25,25,25,24,24,24,24,23,23,23,23,23,22,23,23,23,24,24,24,24,24,24,24,24,24,24,25,25,25,26,27,28,28,28,29,29,29,29,30,30,30,30,30,30,30,30,30,30,29,29,29,29,29,30,30,31,31,31,31,32,33,33,34,34,34,34,35,35,36,36,37,37,38,38,39,40,40,41,41,42,41,42,42,43,44,44,44,44,45,46,46,47,47,48,48,49,49,50,50,50,51,51,52,53,54,55,56,57,59,60,61,63,64,65,66,67,69,69,70,71,72,74,75,76,77,78,79,80,81,82,82,83,83,83,82,82,82],"spotted_at":null,"top_brands":[],"description":"A Pickleball paddle is a tool used in the game of Pickleball. The paddle is made of wood or composite materials and is used to hit the ball over the net. The paddle is also used to block the ball from the other player.","top_searches":[{"title":"pickleball paddle best","growth":10,"volume":100},{"title":"pickleball paddle amazon","growth":7,"volume":24},{"title":"pickleball paddle selkirk","growth":7,"volume":24},{"title":"pickleball paddle near me","growth":7,"volume":16},{"title":"pickleball paddle reviews","growth":10,"volume":13},{"title":"pickleball paddle sale","growth":6,"volume":11},{"title":"pickleball paddle walmart","growth":5,"volume":11},{"title":"pickleball paddle custom","growth":8,"volume":9},{"title":"pickleball paddle paddletek","growth":11,"volume":7},{"title":"pickleball paddle graphite","growth":6,"volume":6},{"title":"pickleball paddle used","growth":7,"volume":6},{"title":"pickleball paddle covers","growth":11,"volume":5},{"title":"pickleball paddle set","growth":9,"volume":5},{"title":"pickleball paddle z5","growth":9,"volume":5},{"title":"pickleball paddle target","growth":7,"volume":4}],"geo_breakdown":{"ca":0.22,"gb":0.02,"id":0.02,"in":0.02,"mx":0.01,"ph":0.01,"pk":0.01,"sg":0.01,"us":0.6},"last_crawl_at":1659002927,"subheader_how":"How fast are pickleball paddles growing in popularity?","top_questions":[{"title":"is pickleball paddle tennis","growth":26,"volume":0},{"title":"how to grip a pickleball paddle","growth":8,"volume":0},{"title":"what is pickleball paddle","growth":2,"volume":0},{"title":"what pickleball paddle is best for tennis elbow","growth":0,"volume":0},{"title":"what pickleball paddle is best for spin","growth":0,"volume":0},{"title":"which pickleball paddle has the most spin","growth":0,"volume":0},{"title":"what pickleball paddle should i buy","growth":0,"volume":0},{"title":"what is a pickleball paddle","growth":0,"volume":0},{"title":"what is the longest pickleball paddle","growth":0,"volume":0},{"title":"what pickleball paddle do the pros use 2022","growth":0,"volume":0},{"title":"which is the best pickleball paddle","growth":0,"volume":0},{"title":"what pickleball paddle should i get","growth":0,"volume":0},{"title":"is pickleball paddle","growth":0,"volume":0},{"title":"which pickleball paddle is best","growth":0,"volume":0},{"title":"which pickleball paddle to buy","growth":0,"volume":0}],"related_topics":["padel racket","foil board","freeze dryer","smokeless fire pit"],"subheader_what":"What is a pickleball paddle?","meta_description":null,"channel_breakdown":{"reddit":15,"tiktok":58,"twitter":15,"youtube":100,"facebook":26,"linkedin":51,"instagram":48,"pinterest":14},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Pickleball paddles are talked about on social media more than any other keyword we looked at. This may be in part due to the recent surge in popularity of the sport."},{"slug":"foil-board","title":"Foil Board","growth":8.95,"ts_raw":[24,17,22,23,15,21,15,18,20,19,22,18,20,15,21,17,16,19,18,17,16,19,20,19,26,19,17,18,16,15,14,17,16,16,20,11,20,25,19,20,24,18,25,23,21,17,21,25,27,24,47,35,43,28,38,30,26,27,20,20,21,18,28,22,22,15,19,16,14,25,18,21,12,18,24,23,21,22,15,23,22,21,19,15,20,26,28,33,25,25,24,19,23,20,24,19,28,25,27,19,29,31,19,30,37,29,35,33,33,33,25,32,24,26,16,23,25,24,20,24,28,23,21,28,20,24,26,22,18,22,32,26,21,24,24,19,25,19,21,22,31,27,32,41,35,36,58,46,48,42,50,53,58,43,50,63,56,60,58,58,48,44,50,43,38,35,37,32,39,32,20,34,35,35,41,32,28,30,38,26,28,39,43,38,39,33,40,41,42,42,46,45,39,38,37,50,42,43,44,42,46,43,49,50,55,98,70,74,86,62,67,59,63,54,56,46,49,42,44,39,40,41,39,45,40,36,43,33,38,34,35,34,40,43,36,40,44,41,37,35,38,37,46,36,46,43,43,42,45,39,50,49,58,61,52,54,65,68,63,70],"volume":24383,"keyword":"foil board","analysis":null,"ts_trend":[17,18,18,18,19,19,19,19,19,19,20,20,20,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,21,21,21,21,21,21,21,21,21,21,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,23,22,23,23,23,23,23,23,23,23,23,23,23,24,24,24,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,24,24,24,24,24,24,24,24,24,24,24,23,23,23,23,23,24,24,24,25,24,25,25,26,26,26,27,27,27,28,28,28,28,28,28,28,28,28,28,29,29,29,30,30,31,31,32,33,33,34,34,34,35,35,35,36,36,37,37,38,38,39,40,40,40,41,41,41,41,41,40,40,40,40,40,40,39,40,40,40,40,40,41,41,41,42,42,42,43,43,43,44,43,44,44,45,45,45,44,45,45,45,45,46,47,47,47,47,47,47,47,47,47,46,47,46,47,47,47,47,47,48,48,48,48,48,48,48,48,47,48,48,47,47,47,48,48,48,48,48,48,47,47,47,48,47,47,47,46,47,47,48,47,47,48,48,48,48,48,48,48,47,47,47,47,48,48,48,48,48,48],"spotted_at":null,"top_brands":[],"description":"A foil board is a surfboard made out of aluminum that is designed to be lightweight and durable. The foil board is said to be a good choice for beginner and intermediate surfers because it is easy to control and forgiving.","top_searches":[{"title":"foil board surfing","growth":16,"volume":100},{"title":"foil board kite","growth":17,"volume":11},{"title":"foil board electric","growth":14,"volume":11},{"title":"e foil board","growth":17,"volume":9},{"title":"foil board price","growth":37,"volume":9},{"title":"foil board insulation","growth":22,"volume":7},{"title":"foil board hair","growth":26,"volume":5},{"title":"foil board hairdressing","growth":26,"volume":5},{"title":"foil board windsurfing","growth":18,"volume":3},{"title":"foil board bag","growth":15,"volume":2},{"title":"f one foil board","growth":21,"volume":2},{"title":"foil board laird hamilton","growth":14,"volume":2},{"title":"foil board rental near me","growth":8,"volume":2},{"title":"foil board amazon","growth":11,"volume":1},{"title":"foil board and wing","growth":18,"volume":1}],"geo_breakdown":{"au":0.12,"be":0.01,"br":0.04,"ca":0.06,"ch":0.01,"cz":0.01,"de":0.02,"dk":0.02,"es":0.02,"fi":0.01,"fr":0.02,"gb":0.04,"gr":0.01,"in":0.01,"it":0.02,"jp":0.01,"mx":0.01,"nl":0.04,"no":0.01,"nz":0.02,"ph":0.01,"pl":0.02,"pt":0.01,"se":0.02,"th":0.01,"tr":0.01,"us":0.4,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are foil boards growing in popularity?","top_questions":[{"title":"can foil board be painted","growth":25,"volume":0},{"title":"can foil board lids go in the oven","growth":21,"volume":0},{"title":"how to start on a foil board","growth":21,"volume":0},{"title":"how to set up foil board","growth":25,"volume":0},{"title":"how to start a foil board","growth":25,"volume":0},{"title":"how to set up a foil board","growth":0,"volume":0},{"title":"is foil board","growth":0,"volume":0},{"title":"can foil board get wet","growth":0,"volume":0}],"related_topics":["wing foiling","fliteboard","padel racket","freeze dryer"],"subheader_what":"What is a foil board?","meta_description":"Uncover the growing trend of foil boarding, a watersport that\'s seeing increasing popularity on social media platforms like Instagram.","channel_breakdown":{"reddit":19,"tiktok":28,"twitter":14,"youtube":53,"facebook":18,"linkedin":12,"instagram":100,"pinterest":12},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Foil Board is talked about more on Twitter and Facebook, where people are already sharing visuals and where there is a more general audience, than on Pinterest, where the audience skews more towards DIY and crafting. 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