The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","head":"The Rise of Caffeine Eye Cream","body_links":"As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.
The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","replaced_keywords":{"Caffeine Eye Cream":"Caffeine eye cream"}},{"body":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","head":"Water Filters & Skincare","body_links":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Understand the constantly evolving space of Skincare by taking a closer look at the category\'s top trends.","cta_header":"See all the Skin Care Trends"},{"desc":"The top Personal Care Trends of 2022 including everything from U Shaped Toothbrush to Beard Roller","name":"Personal Care","slug":"personal-care-trends","title":"Personal Care Trends","trends":["U Shaped Toothbrush","Beard Roller","Pimple Patches","Tattoo Numbing Cream","Period Underwear","Lash Remover","Scent Beads","Period Disc","Piercing Cleaner","Incontinence Underwear","Wearable Breast Pump","Finger Sleeve","Ear Wax Removal Kit","Exfoliating Gloves","Face Lift Tape","Lash Cleanser","Heat Protectant Spray","Detergent Sheets","Lume Deodorant","Meridian Grooming","Pura Scents","Hair Lotion","Delay Spray","Under Eye Patches","Postpartum Pads","Grip Socks","Toothbrush Timer","Shoe Washing Machine","Scar Tape"],"insights":[{"body":"Americans spend an average of 4 years, throughout their lives, in cars–a period of time that was first monetized with the rise of the radio ad industry, where half of the $30B spent each year on radio ads is played to in-car listeners.
Similarly, Americans also spend a lot of time–an average of 3 months throughout their lives, brushing their teeth. Though this time isn’t being monetized in the same way, a growing number of companies are charging hefty prices to reduce brushing time down to less than one month–a 2 minute brushing down to 30 seconds.
Rising brands like Symplbrush sport witty copy like “The 30-second solution to a 2-minute problem”, “Stop brushing your teeth”, and “Outsource perfect brushing technique”. The device itself looks like a mouthguard filled with toothbrush bristles and has a similar effect to, in concept, applying electric toothbrush heads to all areas of the teeth at the same time.
One of the commonly cited reasons people prefer electric toothbrushes is because they often come with a 2-minute timer. Consumers report that when brushing manually, they need to pay attention to how long they’ve been brushing, and thus perceive the time as long and less enjoyable. When outsourcing this to a timer, users say they can think about other things which makes brushing more enjoyable. This means they’re more likely to brush for longer and therefore get better results.
Demand for this type of toothbrush is also for parents who typically have trouble getting their kids to brush for the full 2 minutes, twice a day. Some of the top Google autocomplete suggestions for “u shaped toothbrush” are “for kids” and “for toddlers”.","head":"The Rise of U Shaped Toothbrushes","body_links":"Americans spend an average of 4 years, throughout their lives, in cars–a period of time that was first monetized with the rise of the radio ad industry, where half of the $30B spent each year on radio ads is played to in-car listeners.
Similarly, Americans also spend a lot of time–an average of 3 months throughout their lives, brushing their teeth. Though this time isn’t being monetized in the same way, a growing number of companies are charging hefty prices to reduce brushing time down to less than one month–a 2 minute brushing down to 30 seconds.
Rising brands like Symplbrush sport witty copy like “The 30-second solution to a 2-minute problem”, “Stop brushing your teeth”, and “Outsource perfect brushing technique”. The device itself looks like a mouthguard filled with toothbrush bristles and has a similar effect to, in concept, applying electric toothbrush heads to all areas of the teeth at the same time.
One of the commonly cited reasons people prefer electric toothbrushes is because they often come with a 2-minute timer. Consumers report that when brushing manually, they need to pay attention to how long they’ve been brushing, and thus perceive the time as long and less enjoyable. When outsourcing this to a timer, users say they can think about other things which makes brushing more enjoyable. This means they’re more likely to brush for longer and therefore get better results.
Demand for this type of toothbrush is also for parents who typically have trouble getting their kids to brush for the full 2 minutes, twice a day. Some of the top Google autocomplete suggestions for “u shaped toothbrush” are “for kids” and “for toddlers”.","replaced_keywords":{"U Shaped Toothbrush":"u shaped toothbrush"}},{"body":"While it may seem like the rise of Tattoo Numbing cream would be driven by consumers, businesses are creatively using the product to cut costs and increase profits in surprising ways.
Tattoo numbing cream reduces the pain barrier to getting tattoos, expanding the market size. And since customers often ask their tattoo artist to take a break because it hurts too much, numbing cream actually speeds up the process of getting a tattoo by reducing interruptions. As well, the parlors using numbing cream have an advantage over those that don’t: reviews are less likely to discuss pain. This is particularly valuable in the tattoo industry where the permanent nature of tattoos means consumers are more likely to do their research and fully read review pages before committing to a specific parlor.
One of the top reasons people avoid getting tattoos is pain. Tattoo purists believe that pain is part of the experience, but as tattoos get more popular, they become less of a way to suffer in order to stand out, and more of a way to fit in.
Tattoos are more popular than many people think. Right now, one in 5 Americans has a tattoo, and, among millennials, nearly half have them. Many choose to get tattoos that can be covered with clothing, so the size of the market is larger than it seems. But even visible tattoos are rising in popularity, which is a self-fulfilling cycle: a visible tattoo is an advertisement that it\'s okay to have tattoos.
The creams themselves are usually based on lidocaine, which has been a popular local anesthetic for decades. Part of the rising popularity of tattoo numbing cream comes from branding: the ingredient is the same as it always was, but instead of buying a generic pain solution, customers are now buying one that solves their specific problem. This is especially important in health; it’s a product that already exists, but the branding assures the buyer that they’re getting exactly what they’re looking for, not doing a DIY hack.","head":"Why Tattoo Numbing Cream is so Popular","body_links":"While it may seem like the rise of Tattoo Numbing cream would be driven by consumers, businesses are creatively using the product to cut costs and increase profits in surprising ways.
Tattoo numbing cream reduces the pain barrier to getting tattoos, expanding the market size. And since customers often ask their tattoo artist to take a break because it hurts too much, numbing cream actually speeds up the process of getting a tattoo by reducing interruptions. As well, the parlors using numbing cream have an advantage over those that don’t: reviews are less likely to discuss pain. This is particularly valuable in the tattoo industry where the permanent nature of tattoos means consumers are more likely to do their research and fully read review pages before committing to a specific parlor.
One of the top reasons people avoid getting tattoos is pain. Tattoo purists believe that pain is part of the experience, but as tattoos get more popular, they become less of a way to suffer in order to stand out, and more of a way to fit in.
Tattoos are more popular than many people think. Right now, one in 5 Americans has a tattoo, and, among millennials, nearly half have them. Many choose to get tattoos that can be covered with clothing, so the size of the market is larger than it seems. But even visible tattoos are rising in popularity, which is a self-fulfilling cycle: a visible tattoo is an advertisement that it\'s okay to have tattoos.
The creams themselves are usually based on lidocaine, which has been a popular local anesthetic for decades. Part of the rising popularity of tattoo numbing cream comes from branding: the ingredient is the same as it always was, but instead of buying a generic pain solution, customers are now buying one that solves their specific problem. This is especially important in health; it’s a product that already exists, but the branding assures the buyer that they’re getting exactly what they’re looking for, not doing a DIY hack.","replaced_keywords":{"Tattoo Numbing Cream":"Tattoo Numbing cream"}},{"body":"Fast fashion has a surprising side effect: as consumers own more clothes and wear each item less frequently, they’re missing out on the clean-laundry smell. Plus, as the line between workwear and workout-wear blurs, it becomes increasingly important to make sure clothes stay fresh for longer.
Scent boosters are a product that\'s added to regular laundry loads to improve clean clothes\' smells and make the smell last longer. Like many other cleaning products, it\'s sold partly by creating rituals—manufacturers like Downy and Arm & Hammer want to make it a regular part of the laundry experience, with a smell-driven cue at the end showing that the job is complete.
Habits are a powerful driver for the consumption of cleaning products. Procter & Gamble originally sold Febreze as a way to get rid of bad smells, but after extensive market research, they discovered that people tend to acclimate to smells. Instead, they started advertising it by showing Febreze as a sort of end-of-cleaning ritual—the last thing someone did that marked the task as done–which propelled the product to substantially higher sales.
One driver of scent boosters’ popularity is the growth of fast fashion. People who buy fast fashion tend to have larger wardrobes, meaning less frequent wear for each article of clothing. While this means that clothes last longer, it means that their clothes are less likely to be freshly-washed. For anyone who is used to the smell of newly-cleaned clothes, this means fast fashion spending patterns are actually taking away a key part of how those consumers present themselves in person. Scent boosters help mitigate this. Some users take it even further, by washing their clothes with scent booster and then vacuum-bagging them to keep the smell fresh.
A hidden sales channel for spreading these types of products is the shared laundry room. This can help laundry products spread fast for apartment dwellers, but homeowners are harder to reach. One strategy companies are using is to market to future homeowners in what is probably the first place where they do their own laundry and the last place they\'ll have shared laundry: college dorms, where some CPG marketers distribute free samples to get the next generation of buyers started.","head":"The Rise of the Scent Booster","body_links":"Fast fashion has a surprising side effect: as consumers own more clothes and wear each item less frequently, they’re missing out on the clean-laundry smell. Plus, as the line between workwear and workout-wear blurs, it becomes increasingly important to make sure clothes stay fresh for longer.
Scent boosters are a product that\'s added to regular laundry loads to improve clean clothes\' smells and make the smell last longer. Like many other cleaning products, it\'s sold partly by creating rituals—manufacturers like Downy and Arm & Hammer want to make it a regular part of the laundry experience, with a smell-driven cue at the end showing that the job is complete.
Habits are a powerful driver for the consumption of cleaning products. Procter & Gamble originally sold Febreze as a way to get rid of bad smells, but after extensive market research, they discovered that people tend to acclimate to smells. Instead, they started advertising it by showing Febreze as a sort of end-of-cleaning ritual—the last thing someone did that marked the task as done–which propelled the product to substantially higher sales.
One driver of scent boosters’ popularity is the growth of fast fashion. People who buy fast fashion tend to have larger wardrobes, meaning less frequent wear for each article of clothing. While this means that clothes last longer, it means that their clothes are less likely to be freshly-washed. For anyone who is used to the smell of newly-cleaned clothes, this means fast fashion spending patterns are actually taking away a key part of how those consumers present themselves in person. Scent boosters help mitigate this. Some users take it even further, by washing their clothes with scent booster and then vacuum-bagging them to keep the smell fresh.
A hidden sales channel for spreading these types of products is the shared laundry room. This can help laundry products spread fast for apartment dwellers, but homeowners are harder to reach. One strategy companies are using is to market to future homeowners in what is probably the first place where they do their own laundry and the last place they\'ll have shared laundry: college dorms, where some CPG marketers distribute free samples to get the next generation of buyers started.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the current trends in personal care category, including hygiene products, grooming products, and everything in between.","cta_header":""}],"trend":{"slug":"pimple-patches","title":"Pimple Patches","growth":49.07,"ts_raw":[2,4,2,3,2,2,3,2,3,10,5,3,4,4,6,4,5,7,1,3,3,5,6,6,1,5,4,3,3,5,7,5,5,4,5,4,4,6,5,3,4,6,5,7,4,4,6,4,6,8,4,3,6,10,6,6,5,4,10,8,8,5,6,10,11,10,10,5,8,8,9,6,10,10,7,8,8,11,13,14,6,9,7,9,6,5,8,5,9,10,14,11,9,8,13,8,8,6,10,10,8,12,11,12,10,17,12,12,16,10,12,16,16,18,21,17,17,18,12,10,17,15,15,17,12,15,18,15,12,17,15,17,14,20,13,17,13,15,17,14,15,20,18,20,22,24,21,28,21,21,28,28,31,32,27,28,31,34,37,44,35,37,38,41,33,32,41,40,39,35,40,51,46,44,52,42,59,66,65,62,64,63,64,58,56,57,54,78,61,62,65,69,65,66,66,51,56,47,54,66,65,76,65,68,79,75,73,68,74,69,68,61,67,76,70,77,65,69,70,79,73,70,65,73,76,78,80,61,80,79,97,100,71,73,99,81,86,84,70,83,76,84,75,80,89,92,89,99,95,96,97,98,83,100,91,89,96,87,90,96],"volume":41409,"keyword":"pimple patches","analysis":null,"ts_trend":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,6,6,6,6,6,6,6,6,6,6,6,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,9,9,9,9,9,9,9,9,9,9,9,10,10,10,10,10,10,10,10,11,11,11,12,12,12,12,12,12,12,13,13,13,13,13,14,14,14,14,14,14,14,14,15,15,15,15,15,15,15,15,15,15,16,16,17,17,17,18,18,19,19,20,20,21,22,22,23,24,25,25,26,27,28,28,29,30,30,31,31,32,33,34,34,35,36,37,38,39,40,42,43,44,45,46,46,47,48,49,51,52,54,56,57,58,59,60,60,60,61,62,64,64,65,66,66,66,67,68,68,68,68,69,69,69,69,69,68,68,68,68,68,68,69,70,70,70,69,70,69,70,71,70,70,70,71,72,73,73,73,74,75,76,77,78,79,80,82,84,84,86,86,87,89,90,91,91,91,92,93,94,94,94,95,96,97,97,97,98,98,98,99,100],"spotted_at":null,"top_brands":[],"description":"Pimple patches are adhesive patches that are meant to be applied to pimples to help them heal and disappear more quickly. The patches are often made of hydrocolloid, which helps to absorb the sebum and pus from the pimple.","top_searches":[{"title":"cosrx pimple patches","growth":17,"volume":100},{"title":"pimple patches target","growth":17,"volume":54},{"title":"pimple patches walmart","growth":21,"volume":54},{"title":"pimple patches cvs","growth":17,"volume":36},{"title":"pimple patches walgreens","growth":18,"volume":30},{"title":"pimple patches near me","growth":24,"volume":16},{"title":"pimple patches before and after","growth":35,"volume":16},{"title":"pimple patches stars","growth":24,"volume":11},{"title":"pimple patches ulta","growth":18,"volume":9},{"title":"pimple patches amazon","growth":19,"volume":7},{"title":"pimple patches band aid","growth":15,"volume":7},{"title":"pimple patches korean","growth":20,"volume":5},{"title":"pimple patches sephora","growth":23,"volume":5},{"title":"pimple patches rite aid","growth":17,"volume":5},{"title":"pimple patches nexcare","growth":14,"volume":4}],"geo_breakdown":{"ae":0.01,"au":0.03,"be":0.01,"ca":0.06,"ch":0.01,"de":0.02,"dk":0.01,"gb":0.07,"id":0.03,"ie":0.01,"in":0.14,"it":0.01,"mx":0.01,"my":0.01,"nl":0.02,"no":0.01,"nz":0.01,"ph":0.05,"pk":0.01,"pl":0.01,"se":0.01,"sg":0.01,"us":0.37,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are pimple patches growing in popularity?","top_questions":[{"title":"are pimple patches good","growth":29,"volume":6},{"title":"can pimple patches make it worse","growth":19,"volume":3},{"title":"how pimple patches work","growth":21,"volume":2},{"title":"are pimple patches bad","growth":56,"volume":1},{"title":"are pimple patches bad for your skin","growth":28,"volume":1},{"title":"are pimple patches safe during pregnancy","growth":22,"volume":1},{"title":"are pimple patches waterproof","growth":35,"volume":1},{"title":"what pimple patches are the best","growth":18,"volume":1},{"title":"are pimple patches good for you","growth":27,"volume":0},{"title":"are pimple patches good for your skin","growth":23,"volume":0},{"title":"are pimple patches worth it","growth":24,"volume":0},{"title":"can pimple patches make it worse reddit","growth":20,"volume":0},{"title":"can pimple patches remove blackheads","growth":56,"volume":0},{"title":"is pimple patches good for skin","growth":61,"volume":0},{"title":"what is the best pimple patches","growth":18,"volume":0}],"related_topics":[{"slug":"under-eye-patches","title":"Under Eye Patches","growth":55.11,"ts_raw":[22,17,25,19,12,16,15,20,13,14,21,20,20,20,14,24,18,19,18,14,21,20,25,26,33,47,26,48,47,40,34,27,29,28,23,21,23,25,20,26,22,16,24,21,24,19,22,19,22,14,27,17,14,25,16,27,24,11,21,20,14,27,27,23,20,16,23,22,25,23,21,17,26,21,42,37,25,26,24,29,30,32,27,37,27,23,32,31,25,35,32,29,26,22,26,24,20,20,32,44,23,25,29,36,38,26,44,36,36,42,40,46,31,35,28,40,29,37,38,49,42,40,39,34,49,45,52,54,43,50,53,27,36,44,37,45,29,33,30,37,40,50,55,51,44,43,42,45,40,35,48,39,31,30,35,36,38,31,22,33,33,32,28,31,37,31,31,39,29,34,29,44,36,42,43,45,59,49,59,51,49,61,62,51,48,52,49,52,46,58,49,50,48,49,53,40,57,52,29,37,40,41,49,35,31,25,46,38,42,50,78,79,58,57,54,47,47,46,52,52,54,46,52,62,54,70,65,71,66,67,96,61,75,70,83,86,77,68,99,73,74,77,81,77,74,73,66,72,74,72,51,59,59,68,67,62,65,58,66,65],"volume":12601,"keyword":"under eye patches","analysis":null,"ts_trend":[20,20,20,20,20,20,20,19,19,19,19,20,21,20,21,22,22,23,23,23,24,24,24,24,24,24,24,24,24,24,24,25,25,25,25,26,26,26,25,25,25,24,24,23,23,23,22,22,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,24,24,24,24,24,24,25,25,25,25,25,25,25,25,26,26,27,27,28,28,29,30,30,31,31,32,32,33,34,34,34,35,35,35,36,37,38,38,39,39,40,40,40,40,40,40,40,40,40,39,40,39,39,38,38,37,37,38,38,38,38,38,38,39,39,39,40,40,40,40,40,40,40,40,41,41,40,40,40,40,40,41,41,41,41,40,40,39,39,39,38,38,38,39,39,39,38,39,39,39,40,40,41,41,41,42,43,43,43,44,44,44,44,45,46,46,46,46,46,46,46,46,45,46,45,45,46,48,49,49,50,51,51,51,51,51,52,52,53,53,53,54,55,56,57,57,58,59,59,60,61,61,62,61,60,62,61,62,63,64,65,66,66,66,66,67,67,67,67,67,68,68,68,69,71,71,72,72,72,72,73,72,73,73,73,72,72,72,72,73],"spotted_at":null,"top_brands":[],"description":"Under eye patches are patches that are applied to the under eye area to help reduce the appearance of dark circles and puffiness. The patches are often made of fabric or gel and are said to help improve blood circulation and reduce inflammation.","top_searches":[{"title":"under eye patches gold","growth":27,"volume":100},{"title":"under eye patches dark circles","growth":28,"volume":68},{"title":"under eye patches ulta","growth":23,"volume":25},{"title":"under eye patches wrinkles","growth":41,"volume":25},{"title":"under eye patches before and after","growth":46,"volume":17},{"title":"the best under eye patches","growth":24,"volume":11},{"title":"under eye patches morning or night","growth":20,"volume":11},{"title":"under eye patches target","growth":29,"volume":11},{"title":"under eye patches sephora","growth":26,"volume":9},{"title":"under eye patches reusable","growth":28,"volume":7},{"title":"under eye patches walmart","growth":30,"volume":6},{"title":"derma e under eye patches","growth":72,"volume":5},{"title":"under eye patches kyle richards","growth":2,"volume":5},{"title":"under eye patches amazon","growth":21,"volume":4},{"title":"under eye patches cvs","growth":22,"volume":3}],"geo_breakdown":{"au":0.03,"ca":0.05,"de":0.01,"gb":0.11,"ie":0.01,"in":0.07,"nl":0.01,"ph":0.01,"se":0.01,"us":0.56,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are under eye patches growing in popularity?","top_questions":[{"title":"are under eye patches effective","growth":21,"volume":2},{"title":"are under eye patches reusable","growth":26,"volume":2},{"title":"are under eye patches supposed to burn","growth":35,"volume":2},{"title":"what under eye patches do celebrities use","growth":20,"volume":2},{"title":"what are those under eye patches","growth":23,"volume":1},{"title":"what is the best under eye patches","growth":40,"volume":1},{"title":"what under eye patches does kyle wear","growth":10,"volume":1},{"title":"how do you put on under eye patches","growth":0,"volume":0},{"title":"are under eye patches necessary","growth":0,"volume":0},{"title":"are under eye patches safe","growth":0,"volume":0},{"title":"which under eye patches are the best","growth":0,"volume":0},{"title":"how often should u use under eye patches","growth":0,"volume":0},{"title":"which under eye patches really work","growth":0,"volume":0},{"title":"are under eye patches good","growth":0,"volume":0},{"title":"can under eye patches be reused","growth":0,"volume":0}],"related_topics":["pimple patches","scalp scrub","exfoliating gloves","lash cleanser"],"subheader_what":"What are under eye patches?","meta_description":"Learn about the trend of using Under Eye Patches, especially on TikTok, and find out why this skincare treatment is becoming more and more popular.","channel_breakdown":{"reddit":0,"tiktok":100,"twitter":1,"youtube":1,"facebook":0,"linkedin":0,"instagram":1,"pinterest":1},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Under eye patches appear to be most popular on Pinterest, where people are sharing images and ideas about them. They also have some presence on other social media channels, but to a lesser extent."},{"slug":"exfoliating-gloves","title":"Exfoliating Gloves","growth":22.29,"ts_raw":[20,14,19,16,9,11,13,10,18,13,9,9,12,10,17,11,15,15,13,9,16,13,17,11,16,19,18,10,11,10,15,13,17,13,15,20,21,14,16,15,20,13,19,15,19,17,15,16,13,15,19,20,17,9,11,13,15,11,11,13,9,17,12,16,13,17,15,19,11,17,8,14,20,18,14,15,13,16,15,17,16,6,13,21,14,15,17,12,18,12,18,17,21,26,22,22,15,22,16,26,17,28,26,22,24,16,15,16,16,13,13,22,18,19,14,15,19,11,22,11,11,14,16,14,16,20,25,17,20,19,20,23,15,17,21,13,17,13,18,20,20,23,20,31,28,20,27,29,22,30,15,29,28,17,22,31,35,25,21,32,26,21,27,24,27,24,33,18,29,16,23,32,29,18,28,34,21,27,26,35,35,24,34,40,29,27,35,32,39,36,51,58,58,74,98,90,61,68,48,57,53,70,66,88,51,60,66,52,71,47,73,49,50,49,45,45,51,46,50,72,60,37,40,57,45,55,54,50,49,42,65,41,48,42,47,46,50,48,52,52,50,47,44,52,40,43,45,41,55,57,56,64,63,50,43,50,44,49,43,42],"volume":13797,"keyword":"exfoliating gloves","analysis":null,"ts_trend":[14,14,14,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,16,16,16,16,16,16,15,15,15,15,15,15,15,15,15,15,15,15,14,14,14,14,14,14,14,14,14,14,14,14,14,15,15,15,15,15,15,15,15,15,15,15,16,16,16,16,16,16,16,17,17,17,17,16,16,16,16,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,17,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,18,19,19,19,19,19,19,19,19,19,19,19,19,19,19,20,20,20,20,21,20,20,21,20,20,20,21,21,21,21,21,22,22,23,23,23,24,24,25,25,25,25,26,26,26,27,27,28,27,28,29,29,30,30,31,31,31,32,32,33,34,35,35,37,39,41,42,43,43,44,44,45,47,48,49,50,50,51,52,52,54,54,55,55,56,56,56,56,56,57,56,55,55,55,56,56,57,57,57,56,56,56,56,56,56,56,55,56,56,56,56,57,56,56,55,54,53,52,52,52,51,51,51,50,50,49,48,48,48,47,47,47,46,45,45,44,43,43,42,42,43,43,43],"spotted_at":null,"top_brands":[],"description":"Exfoliating gloves are gloves that are meant to be used to exfoliate the skin. The gloves have a rough surface that is said to remove dead skin cells and improve the appearance of the skin.","top_searches":[{"title":"exfoliating gloves best","growth":21,"volume":100},{"title":"exfoliating gloves korean","growth":15,"volume":68},{"title":"exfoliating gloves target","growth":13,"volume":45},{"title":"exfoliating gloves tiktok","growth":16,"volume":45},{"title":"exfoliating gloves walmart","growth":19,"volume":37},{"title":"exfoliating gloves before and after","growth":21,"volume":25},{"title":"exfoliating gloves amazon","growth":21,"volume":20},{"title":"exfoliating gloves near me","growth":17,"volume":16},{"title":"exfoliating gloves walgreens","growth":17,"volume":13},{"title":"exfoliating gloves wholesale","growth":16,"volume":13},{"title":"exfoliating gloves bulk","growth":17,"volume":11},{"title":"exfoliating gloves benefits","growth":19,"volume":11},{"title":"exfoliating gloves pros and cons","growth":13,"volume":11},{"title":"exfoliating gloves dollar tree","growth":14,"volume":8},{"title":"exfoliating gloves ulta","growth":18,"volume":7}],"geo_breakdown":{"ae":0.01,"au":0.05,"ca":0.06,"de":0.02,"gb":0.09,"id":0.01,"ie":0.01,"in":0.21,"my":0.01,"nl":0.02,"nz":0.02,"ph":0.01,"pk":0.01,"pl":0.01,"se":0.01,"sg":0.01,"us":0.38,"za":0.02},"last_crawl_at":1659002927,"subheader_how":"How fast are exfoliating gloves growing in popularity?","top_questions":[{"title":"are exfoliating gloves good","growth":24,"volume":8},{"title":"are exfoliating gloves bad","growth":17,"volume":5},{"title":"are exfoliating gloves good for your face","growth":15,"volume":2},{"title":"are exfoliating gloves reusable","growth":44,"volume":2},{"title":"is exfoliating gloves good for face","growth":20,"volume":1},{"title":"are exfoliating gloves bad for your body","growth":12,"volume":1},{"title":"can exfoliating gloves be used on face","growth":20,"volume":1},{"title":"are exfoliating gloves better than loofah","growth":20,"volume":0},{"title":"are exfoliating gloves worth it","growth":0,"volume":0},{"title":"can exfoliating gloves be used daily","growth":0,"volume":0},{"title":"is exfoliating gloves good","growth":0,"volume":0},{"title":"are exfoliating gloves good for you","growth":0,"volume":0},{"title":"are exfoliating gloves safe","growth":0,"volume":0},{"title":"are exfoliating gloves better than scrubs","growth":0,"volume":0},{"title":"is exfoliating gloves","growth":0,"volume":0}],"related_topics":["pimple patches","gua sha stone","ice roller","ear wax removal kit"],"subheader_what":"What are exfoliating gloves?","meta_description":"Uncover the reasons why Exfoliating Gloves are becoming a popular trend on TikTok, and learn more about this growing trend.","channel_breakdown":{"reddit":2,"tiktok":100,"twitter":3,"youtube":3,"facebook":1,"linkedin":0,"instagram":7,"pinterest":3},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Pinterest is where users are most likely to discuss exfoliating gloves, followed by Instagram and then Twitter. This may be because Pinterest is a more visual platform, and exfoliating gloves are an aesthetic product that people want to see portrayed in a flattering light."},{"slug":"beard-roller","title":"Beard Roller","growth":93.61,"ts_raw":[4,0,2,4,3,1,2,2,2,2,2,2,4,2,4,5,3,4,3,4,3,2,3,3,3,2,1,2,2,4,1,3,3,2,2,2,3,3,3,5,5,4,7,10,7,4,4,5,5,4,5,8,7,4,5,5,6,8,10,6,5,6,5,3,10,10,8,8,11,11,7,10,9,11,6,10,9,12,12,10,13,9,15,13,14,12,28,19,16,15,9,13,13,15,9,12,17,10,14,18,13,10,9,13,14,10,11,10,12,14,15,13,15,12,16,16,11,13,11,15,16,12,14,9,12,13,23,20,20,23,23,16,16,17,14,12,15,14,14,28,28,30,32,27,28,23,21,23,19,21,31,28,28,31,27,29,28,23,17,20,24,20,21,16,23,21,18,18,22,15,13,26,22,19,26,18,16,18,26,25,28,25,26,28,31,24,34,37,30,31,22,24,35,33,33,39,32,22,38,63,47,39,37,31,31,34,37,37,47,39,41,36,29,30,34,36,27,30,42,41,42,42,45,43,46,51,57,52,50,71,84,63,81,79,62,60,66,69,60,99,93,65,66,66,57,60,73,67,46,42,45,41,68,52,49,42,35,43,41,50],"volume":23377,"keyword":"beard roller","analysis":null,"ts_trend":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,5,5,5,5,5,6,6,6,6,6,7,7,7,7,7,8,8,8,8,8,8,9,9,9,9,10,10,10,10,11,11,12,12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13,13,13,12,13,13,13,13,13,13,14,14,14,14,14,14,14,15,15,15,16,16,16,16,16,16,16,16,16,16,17,17,18,18,18,18,19,19,19,19,20,20,20,21,21,21,21,22,22,22,23,23,23,23,24,24,24,24,23,23,23,23,23,23,24,24,24,23,23,23,23,23,23,23,23,23,24,24,25,25,25,25,25,25,26,26,27,26,27,28,28,29,29,30,30,31,31,32,32,33,33,34,34,34,34,34,34,35,36,37,37,38,39,40,40,41,42,43,44,45,47,48,49,50,51,52,53,54,55,58,60,61,62,63,63,63,64,64,64,64,63,62,62,62,61,60,58,58,57,56,56,55,55,54,53,51,48,47,46,46,45,45,43],"spotted_at":null,"top_brands":[],"description":"A beard roller is a tool that aims to enhance beard growth. Similar to the microneedling trend, the device contains hundreds of tiny needles. Users are meant to roll the device over the beard area to stimulate hair follicles.","top_searches":[{"title":"beard roller kit","growth":8,"volume":100},{"title":"beard roller before and after","growth":9,"volume":30},{"title":"beard roller walmart","growth":12,"volume":25},{"title":"beard roller reviews","growth":7,"volume":20},{"title":"beard roller near me","growth":11,"volume":13},{"title":"beard roller results","growth":9,"volume":11},{"title":"beard roller reddit","growth":10,"volume":9},{"title":"beard roller target","growth":9,"volume":9},{"title":"beard roller does it work","growth":17,"volume":9},{"title":"beard roller amazon","growth":8,"volume":6},{"title":"beard roller work","growth":12,"volume":3},{"title":"beard roller and minoxidil","growth":30,"volume":3},{"title":"beard roller cvs","growth":6,"volume":2},{"title":"beard roller walgreens","growth":7,"volume":2},{"title":"beard roller how to use","growth":6,"volume":2}],"geo_breakdown":{"ae":0.01,"au":0.04,"be":0.01,"ca":0.05,"cz":0.01,"de":0.02,"dk":0.02,"fi":0.02,"fr":0.01,"gb":0.19,"gr":0.01,"ie":0.01,"in":0.04,"lt":0.01,"nl":0.02,"no":0.02,"pl":0.04,"ro":0.01,"se":0.05,"sk":0.01,"us":0.34,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are beard rollers growing in popularity?","top_questions":[{"title":"is beard roller safe","growth":6,"volume":0},{"title":"is beard roller effective","growth":6,"volume":0},{"title":"is beard roller haram","growth":0,"volume":0},{"title":"how to properly use a beard roller","growth":0,"volume":0},{"title":"what is the best beard roller","growth":0,"volume":0},{"title":"which beard roller is best","growth":0,"volume":0}],"related_topics":["pimple patches","high frequency wand","derma roller for hair","gua sha stone"],"subheader_what":"What is a beard roller?","meta_description":"Uncover the reasons why the Beard Roller is such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":0,"tiktok":100,"twitter":0,"youtube":0.01,"facebook":0,"linkedin":0.01,"instagram":0,"pinterest":0.01},"last_mod_analysis":null,"last_mod_descripion":"2022-04-07","last_mod_cb-analysis":"2022-04-07","channel_breakdown_text":"Beard Roller is talked about more on social media platforms where people are more likely to be sharing images and videos (Instagram, YouTube, TikTok) rather than on platforms where people are more likely to be discussing news and ideas (Twitter, Reddit, LinkedIn)."},{"slug":"tattoo-numbing-cream","title":"Tattoo Numbing Cream","growth":22.71,"ts_raw":[32,35,37,28,23,26,21,19,21,18,24,31,25,22,20,26,21,19,25,18,26,21,38,29,26,25,31,42,31,33,35,35,22,31,25,35,30,30,24,32,36,24,23,24,22,36,35,30,25,38,37,33,33,16,34,24,28,27,24,21,24,23,23,23,17,22,25,31,22,27,23,24,26,21,23,23,26,30,20,23,31,36,37,29,25,28,29,28,34,24,33,28,22,30,29,32,34,24,25,28,32,36,34,36,33,32,42,48,22,28,27,30,28,25,36,34,32,30,21,27,28,31,30,29,33,34,31,37,38,35,39,44,39,46,48,39,41,17,20,18,15,18,24,24,26,37,44,34,45,50,52,47,60,63,64,68,73,57,63,61,51,52,57,49,45,67,48,43,50,48,40,48,48,37,46,47,45,39,51,63,49,60,61,61,43,70,65,65,69,83,86,92,80,79,78,97,90,84,66,92,67,76,82,72,78,76,92,88,74,74,81,91,69,77,65,82,74,63,78,79,64,70,71,81,59,73,71,67,64,54,66,66,71,74,69,74,79,84,85,90,88,100,95,86,97,93,82,89,88,80,84,84,83,85,84,84,90,77,84,93],"volume":27888,"keyword":"tattoo numbing cream","analysis":null,"ts_trend":[26,26,26,26,25,26,25,26,26,26,27,27,27,27,27,27,27,27,27,27,28,28,29,29,29,29,29,29,29,29,29,29,30,30,30,29,29,29,29,29,28,28,28,28,27,28,27,27,27,26,26,26,26,25,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,27,27,27,27,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,29,29,29,29,29,29,29,29,29,29,29,30,30,30,30,30,30,30,31,31,32,32,32,33,33,34,34,34,34,35,35,36,35,35,34,34,33,33,32,32,32,33,33,33,34,34,34,35,35,36,36,37,38,38,39,39,40,41,42,43,45,46,47,48,50,50,51,51,52,52,52,52,53,53,53,54,54,54,54,53,54,54,54,54,56,57,58,60,61,62,64,65,66,67,69,69,70,71,72,72,72,73,73,73,74,74,75,76,76,76,76,76,75,75,75,74,74,74,74,74,73,74,74,74,74,74,75,75,75,75,75,76,75,75,75,76,77,78,79,79,80,81,81,81,81,81,81,82,82,82,82,82,82,82,82,82,83,83,84,84,84,84,83,82,82,81,79,78],"spotted_at":null,"top_brands":[],"description":"Tattoo numbing cream is a cream that is meant to be applied to the skin before a tattoo is done. The cream is designed to numb the skin and reduce the pain of the tattooing process.","top_searches":[{"title":"tattoo numbing cream best","growth":17,"volume":100},{"title":"tattoo numbing cream near me","growth":15,"volume":45},{"title":"tattoo numbing cream co","growth":18,"volume":20},{"title":"tattoo numbing cream walmart","growth":11,"volume":11},{"title":"tattoo numbing cream cvs","growth":9,"volume":7},{"title":"tattoo numbing cream reviews","growth":17,"volume":7},{"title":"tattoo numbing cream walgreens","growth":12,"volume":7},{"title":"tattoo numbing cream hush","growth":16,"volume":6},{"title":"tattoo numbing cream amazon","growth":17,"volume":4},{"title":"tattoo numbing cream does it work","growth":15,"volume":3},{"title":"tattoo numbing cream lidocaine","growth":15,"volume":3},{"title":"tattoo numbing cream co reviews","growth":9,"volume":2},{"title":"side effects of tattoo numbing cream","growth":38,"volume":1},{"title":"tattoo numbing cream boots","growth":36,"volume":1},{"title":"tattoo numbing cream dr numb","growth":13,"volume":1}],"geo_breakdown":{"au":0.04,"ca":0.04,"de":0.01,"gb":0.25,"ie":0.01,"in":0.01,"nz":0.01,"ph":0.01,"us":0.57,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast is tattoo numbing cream growing in popularity?","top_questions":[{"title":"is tattoo numbing cream bad","growth":7,"volume":0},{"title":"is tattoo numbing cream good","growth":15,"volume":0},{"title":"is tattoo numbing cream safe","growth":18,"volume":0},{"title":"is tattoo numbing cream worth it","growth":15,"volume":0},{"title":"what tattoo numbing cream works best","growth":8,"volume":0},{"title":"can tattoo numbing cream cause infection","growth":0,"volume":0},{"title":"can tattoo numbing cream expire","growth":0,"volume":0},{"title":"can tattoo numbing cream burn your skin","growth":0,"volume":0},{"title":"is it safe to use tattoo numbing cream","growth":0,"volume":0},{"title":"is tattoo numbing cream supposed to burn","growth":0,"volume":0},{"title":"which tattoo numbing cream is the best","growth":0,"volume":0},{"title":"where can u get tattoo numbing cream","growth":0,"volume":0},{"title":"is tattoo numbing cream recommended","growth":0,"volume":0},{"title":"is tattoo numbing cream legit","growth":0,"volume":0},{"title":"is tattoo numbing cream dangerous","growth":0,"volume":0}],"related_topics":["lume deodorant","pimple patches","piercing cleaner","ear wax removal kit"],"subheader_what":"What is tattoo numbing cream?","meta_description":"Discover the growing trend of Tattoo Numbing Cream, a popular skincare product that\'s seeing a surge in TikTok videos.","channel_breakdown":{"reddit":10,"tiktok":100,"twitter":5,"youtube":6,"facebook":7,"linkedin":2,"instagram":23,"pinterest":3},"last_mod_analysis":null,"last_mod_descripion":"2022-04-07","last_mod_cb-analysis":"2022-04-07","channel_breakdown_text":"Tattoo Numbing Cream is talked about more on social media channels that are oriented around visuals (e.g. Instagram, YouTube, TikTok) than those that are more textual (e.g. Twitter, Reddit, LinkedIn)."}],"subheader_what":"What are pimple patches?","meta_description":"Uncover the reasons why Pimple Patches are such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":5,"tiktok":100,"twitter":0,"youtube":1,"facebook":0,"linkedin":0.01,"instagram":3,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-04-07","last_mod_cb-analysis":"2022-04-07","channel_breakdown_text":"Pimple Patches have a more even distribution across social media channels, with the highest concentration on Instagram. This may be because images of pimple patches are visually appealing and can be easily shared on the platform."}}}}'