While Amazon is usually dominant for kitchen gadgets, Etsy is leading in sales of stove top covers. One reason is that they sometimes have to be customized to fit each stove’s dimensions, and Etsy specializes in customization while Amazon is for mass-production with a variety of product specifications. But as the product gets more popular, mass production for Amazon scale becomes more feasible.
While the pandemic has moved parts of the world ten years into the future, in fields like video conferencing and ecommerce, others have gone the opposite way. More people are spending time at home, more households are suddenly multi-generational, and suddenly and more than ever before, space is at a premium.
Google NGram Search shows that mentions of “stove board,” an older term for the same product, were high from the 1870s through the 1920s; suburbanization and the rise of kitchen appliances after this period made space less of an issue for a while. Today, the urbanization process is almost complete (82% of the US population is considered urban, up from 73% five decades ago), but sudden population shifts show people that small amounts of space can make a big difference.","head":"Why Stove Top Covers Were Such a Hit","body_links":"The pandemic has accelerated an already growing scrounge for more space in cities: consumers can be seen talking online about how stove top covers let them buy additional hundreds of square inches in their confined city apartments. These boards go over a stove top when not in use, yielding more food prep surface, and have been popping up on Etsy and more recently on Amazon.
While Amazon is usually dominant for kitchen gadgets, Etsy is leading in sales of stove top covers. One reason is that they sometimes have to be customized to fit each stove’s dimensions, and Etsy specializes in customization while Amazon is for mass-production with a variety of product specifications. But as the product gets more popular, mass production for Amazon scale becomes more feasible.
While the pandemic has moved parts of the world ten years into the future, in fields like video conferencing and ecommerce, others have gone the opposite way. More people are spending time at home, more households are suddenly multi-generational, and suddenly and more than ever before, space is at a premium.
Google NGram Search shows that mentions of “stove board,” an older term for the same product, were high from the 1870s through the 1920s; suburbanization and the rise of kitchen appliances after this period made space less of an issue for a while. Today, the urbanization process is almost complete (82% of the US population is considered urban, up from 73% five decades ago), but sudden population shifts show people that small amounts of space can make a big difference.","replaced_keywords":{}},{"body":"Cookware is usually designed to be utilitarian first and photogenic second (if at all), but some kitchen-focused product companies have launched products built for a world where the biggest audience a meal gets is on Instagram, not at the table. Cooking has always been a social activity: among other things, it\'s a way to show off to the people you\'re cooking for. With more people stuck at home, the nature of this signaling has changed, and now cooking is a way to show off virtually to the people you aren\'t cooking for.
Because sheet pans allow consumers to cook a meal in a single dish, they get the highest social media clout per minute of prep/cleaning time: a single dish to both photograph and clean.
And when it comes to photographing a meal, sheet pans\' rectangular shape maximizes the amount of food in the frame, given Instagram\'s aspect ratio. In a similar way, restaurants, too, have adapted over the years: some switched from round plates to square ones to fit in with Instagram\'s format, which was square-only until mid-2015.
As with other kitchen trends, sheet pans\' popularity has led to a positive feedback loop, with more recipes leading to more sheet pan usage and vice-versa. Some sellers have even launched sheet pans in vibrant colors, not only as a way to differentiate from competitors but also because it\'s a high contrast way to highlight a dish, since very few foods are blue, for example. Meanwhile, others are pitching other differentiating features like warp-free sheet pans, addressing the most common complaints of the previous generation of the product.","head":"Why Sheet Pans Are So Popular","body_links":"Cookware is usually designed to be utilitarian first and photogenic second (if at all), but some kitchen-focused product companies have launched products built for a world where the biggest audience a meal gets is on Instagram, not at the table. Cooking has always been a social activity: among other things, it\'s a way to show off to the people you\'re cooking for. With more people stuck at home, the nature of this signaling has changed, and now cooking is a way to show off virtually to the people you aren\'t cooking for.
Because sheet pans allow consumers to cook a meal in a single dish, they get the highest social media clout per minute of prep/cleaning time: a single dish to both photograph and clean.
And when it comes to photographing a meal, sheet pans\' rectangular shape maximizes the amount of food in the frame, given Instagram\'s aspect ratio. In a similar way, restaurants, too, have adapted over the years: some switched from round plates to square ones to fit in with Instagram\'s format, which was square-only until mid-2015.
As with other kitchen trends, sheet pans\' popularity has led to a positive feedback loop, with more recipes leading to more sheet pan usage and vice-versa. Some sellers have even launched sheet pans in vibrant colors, not only as a way to differentiate from competitors but also because it\'s a high contrast way to highlight a dish, since very few foods are blue, for example. Meanwhile, others are pitching other differentiating features like warp-free sheet pans, addressing the most common complaints of the previous generation of the product.","replaced_keywords":{}},{"body":"As Zoom and Google Meet’s background blurring algorithms get better, users are increasingly taking calls from their messy bedrooms and obscuring the clutter behind them.
In the kitchen, workstation sinks are playing a similar role with their built-in sliding chopping boards that can cover messy sinks. It\'s embarrassing to have guests over with a sink piled high with dirty dishes, and a workstation sink can easily cover them up. This puts workstation sinks into an interesting category: products that don\'t necessarily save the customer time, but shift time instead.
Certain consumers are also chopping vegetables more. Online interest in chopping is rising relative to blending, in part as some consumers are looking for more ways to stand out in their social feeds with nicely splayed culinary arrangements.
And while most kitchen purchases take up counter space, the workstation sink actually adds space. This is especially useful since the boom in kitchen appliances purchases during the pandemic has reduced many kitchens’ amount of free counter space.
Workstation sinks also tie into changes in how people use their sinks. The average sink depth is increasing, from six to eight inches to as much as twelve inches, which increases back strain. One feature of a workstation sink is the ability to essentially raise the bottom of the sink which means less back strain when washing dishes.","head":"The Rise of the Workstation Sink","body_links":"As Zoom and Google Meet’s background blurring algorithms get better, users are increasingly taking calls from their messy bedrooms and obscuring the clutter behind them.
In the kitchen, workstation sinks are playing a similar role with their built-in sliding chopping boards that can cover messy sinks. It\'s embarrassing to have guests over with a sink piled high with dirty dishes, and a workstation sink can easily cover them up. This puts workstation sinks into an interesting category: products that don\'t necessarily save the customer time, but shift time instead.
Certain consumers are also chopping vegetables more. Online interest in chopping is rising relative to blending, in part as some consumers are looking for more ways to stand out in their social feeds with nicely splayed culinary arrangements.
And while most kitchen purchases take up counter space, the workstation sink actually adds space. This is especially useful since the boom in kitchen appliances purchases during the pandemic has reduced many kitchens’ amount of free counter space.
Workstation sinks also tie into changes in how people use their sinks. The average sink depth is increasing, from six to eight inches to as much as twelve inches, which increases back strain. One feature of a workstation sink is the ability to essentially raise the bottom of the sink which means less back strain when washing dishes.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Discover the latest kitchen trends of 2021, including the fastest-growing kitchen appliances, food gadgets, and more.","cta_header":""}],"trend":{"slug":"suction-bowls-plates","title":"Suction Bowls and Plates","growth":54,"ts_raw":[20,19,0,0,0,38,19,0,19,0,0,19,0,0,18,18,0,55,18,37,0,20,19,18,0,0,18,0,0,35,0,17,53,0,0,18,0,0,0,0,18,18,0,0,0,14,18,0,0,18,14,18,0,0,18,0,18,0,17,0,0,0,18,36,0,0,17,35,0,0,18,18,54,20,38,0,0,0,17,0,17,17,0,17,0,0,34,0,0,0,0,34,34,17,17,0,17,17,17,17,34,0,17,0,35,18,0,34,0,0,0,0,48,32,0,0,32,0,16,16,16,16,64,0,16,18,17,0,15,15,0,0,15,61,0,0,0,0,0,14,14,41,14,28,14,25,14,71,25,28,57,29,0,30,46,0,0,0,15,15,15,14,15,0,14,0,30,46,31,15,14,45,46,15,0,30,15,0,66,30,0,15,45,30,0,46,45,28,46,14,15,16,0,46,12,30,0,0,0,15,16,12,0,31,0,0,32,0,32,63,48,0,17,16,34,17,0,0,33,51,17,66,85,99,17,0,48,33,31,18,18,17,34,32,15,31,0,12,24,12,25,12,46,11,11,0,22,34,12,24,0,52,26,40,13,41,40,41,27,52],"volume":1000,"keyword":"suction bowls and plates","analysis":null,"ts_trend":[1,1,2,2,4,4,5,5,5,6,7,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,4,4,3,3,2,2,1,1,1,1,1,1,1,1,1,1,1,1,2,1,1,1,1,1,1,1,1,2,2,3,3,4,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,5,5,5,6,6,6,7,7,8,8,10,10,10,10,10,10,10,10,10,10,10,10,11,11,11,11,11,12,12,11,11,11,10,10,9,10,8,8,9,9,8,8,9,9,8,8,10,11,12,14,16,16,16,17,18,20,21,21,21,22,21,20,20,20,21,24,25,26,28,28,30,31,30,30,30,28,26,26,26,24,23,23,21,20,21,22,22,22,25,27,26,26,27,28,29,31,31,33,31,31,31,31,30,30,29,28,28,27,27,27,27,25,25,24,22,22,23,21,20,19,18,19,17,15,16,17,16,19,20,22,23,23,24,24,25,25,26,27,29,30,31,31,30,31,30,30,32,31,33,34,34,32,34,32,33,32,31,33,34,35,34,35,36,36,36,62,64,64,66,68,70,72,71,72,74,76,78,84,86],"spotted_at":null,"top_brands":[],"description":"Suction bowls and plates are bowls and plates that have a suction cup on the bottom. This allows the bowl or plate to be attached to a flat surface, such as a countertop or table, so that it does not move around.","top_searches":[{"title":"suction bowls and plates baby","growth":0,"volume":0},{"title":"silicone suction bowls and plates","growth":0,"volume":0}],"geo_breakdown":{"au":0.15,"de":0.15,"gb":0.35,"nz":0.15,"us":0.06,"vn":0.15},"last_crawl_at":1659002927,"subheader_how":"How fast are suction bowls and plates growing in popularity?","top_questions":[],"related_topics":[{"slug":"egg-fryer","title":"Egg Fryer","growth":28,"ts_raw":[3,4,3,3,4,4,4,4,4,3,4,4,4,4,4,5,7,8,6,6,6,9,11,10,9,8,9,9,7,9,6,7,7,4,6,4,5,6,10,9,4,3,4,5,6,5,7,7,5,7,5,7,7,6,9,5,7,5,6,4,8,4,9,6,6,6,8,10,13,13,10,7,8,16,27,18,24,21,16,21,15,11,15,16,12,16,13,12,11,14,12,11,14,12,14,9,12,11,12,11,11,16,16,15,13,14,10,12,10,13,14,15,13,11,12,10,14,13,9,15,14,18,18,20,19,32,49,41,32,33,31,37,28,26,24,26,18,24,27,27,39,33,35,38,37,37,35,34,29,32,28,31,33,27,30,32,27,32,29,29,31,31,27,33,31,26,29,30,31,30,33,33,34,39,38,38,41,46,90,83,75,73,70,72,71,69,60,56,48,54,49,54,45,44,45,41,42,41,37,39,36,37,43,44,38,40,44,44,33,39,39,37,40,38,42,43,36,38,42,39,37,34,41,41,44,44,42,46,49,56,100,84,89,82,80,91,92,78,75,66,68,68,64,61,57,67,57,57,54,57,63,58,53,61,62,63,51,57,53,55],"volume":42000,"keyword":"egg fryer","analysis":null,"ts_trend":[5,5,5,5,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,7,7,7,7,7,7,7,7,7,7,8,8,8,9,9,9,9,9,9,10,10,10,10,10,10,10,11,11,11,11,11,12,12,12,12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,14,14,14,14,14,14,14,15,15,15,15,15,16,16,16,16,17,17,17,18,18,18,18,18,19,19,19,19,20,20,20,20,21,21,22,22,23,24,25,26,26,27,27,28,28,29,29,29,30,30,31,31,32,33,34,34,35,36,36,36,37,37,37,38,38,38,38,38,38,39,39,39,40,40,41,41,42,42,43,44,44,44,45,45,46,46,46,46,45,45,45,45,46,46,45,45,46,46,46,46,46,46,46,45,45,45,45,46,46,46,46,46,47,47,48,48,48,49,49,49,49,50,50,50,50,50,50,51,51,52,53,53,53,54,54,55,55,55,55,55,55,55,56,57,57,58,58,59,60,60,61,61,61,61,62,61,61,61,61,61,61,61,61,61,61,62],"spotted_at":null,"top_brands":[],"description":"An egg fryer is a small appliance that is used to fry eggs. The fryer typically consists of a non-stick cooking surface, a heating element, and a lid. Some fryers also come with a built-in timer to help with cooking times.","top_searches":[{"title":"egg fryer pan","growth":54,"volume":100},{"title":"egg fryer ring","growth":7,"volume":38},{"title":"egg fryer mold","growth":10,"volume":17},{"title":"egg fryer machine","growth":0,"volume":5},{"title":"egg fryer electric","growth":100,"volume":5},{"title":"egg fryer pan","growth":0,"volume":0},{"title":"egg fryer eggs","growth":0,"volume":0},{"title":"egg fryer ring","growth":0,"volume":0},{"title":"egg fryer machine","growth":0,"volume":0},{"title":"eggs in egg fryer","growth":0,"volume":0},{"title":"egg fryer electric","growth":0,"volume":0},{"title":"types of egg fryer","growth":0,"volume":0},{"title":"egg fryer egg bites","growth":0,"volume":0},{"title":"egg fryer microwave","growth":0,"volume":0},{"title":"egg fryer boiled eggs","growth":0,"volume":0}],"geo_breakdown":{"ae":0.01,"au":0.03,"bd":0.01,"bg":0.01,"br":0.01,"ca":0.04,"co":0.01,"es":0.02,"fi":0.01,"fr":0.02,"gb":0.18,"ie":0.01,"in":0.01,"it":0.01,"jm":0.01,"kw":0.01,"my":0.01,"ng":0.01,"np":0.01,"nz":0.01,"pa":0.01,"ph":0.01,"pk":0.01,"rs":0.01,"us":0.33,"za":0.18},"last_crawl_at":1659002927,"subheader_how":"How fast are egg fryers growing in popularity?","top_questions":[],"related_topics":["rice dispenser","induction stove","coffee machine with grinder","freeze dryer"],"subheader_what":"What is an egg fryer?","meta_description":"Uncover the reasons why Egg Fryers are such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":8,"tiktok":100,"twitter":12,"youtube":24,"facebook":19,"linkedin":7,"instagram":9,"pinterest":7},"last_mod_analysis":null,"last_mod_descripion":null,"last_mod_cb-analysis":null,"channel_breakdown_text":"Egg Fryers are a topic of discussion predominately on TikTok, where the majority of users are younger and more likely to be looking for cooking content."},{"slug":"slow-feeder-bowl","title":"Slow Feeder Bowl","growth":5.28,"ts_raw":[24,28,17,14,7,22,14,23,18,28,33,21,19,22,15,23,20,18,26,16,28,32,29,30,24,28,23,34,41,19,21,40,24,30,23,34,20,25,23,6,19,24,26,18,18,30,19,25,23,32,37,37,13,16,18,25,24,29,27,36,24,18,21,22,22,17,38,31,22,37,32,30,29,29,39,33,38,30,34,34,41,28,35,35,37,43,35,34,31,40,29,28,32,25,25,35,38,44,43,24,20,28,26,18,42,41,21,28,26,27,25,28,31,37,36,24,37,33,40,37,38,29,24,23,40,32,37,44,54,49,40,40,30,48,30,34,27,30,27,37,43,51,51,53,57,58,49,44,55,43,56,37,62,63,53,58,49,34,60,52,56,54,51,54,66,70,56,53,60,45,37,68,63,66,79,78,66,65,67,59,92,81,71,74,63,96,93,63,66,55,69,67,62,64,72,74,72,48,51,57,49,55,74,53,61,55,63,49,65,59,61,57,64,57,61,70,66,53,66,74,60,55,68,68,68,70,64,72,77,68,85,79,52,53,70,81,99,65,92,87,71,72,68,58,78,77,77,68,65,68,38,47,70,48,48,46,54,66,66,58],"volume":8797,"keyword":"slow feeder bowl","analysis":null,"ts_trend":[23,22,22,22,22,22,22,22,22,23,23,23,23,23,22,23,23,23,24,24,24,25,25,24,24,24,23,24,24,24,24,24,24,24,24,24,24,25,25,25,25,24,24,25,25,25,25,25,25,25,25,25,25,26,26,26,26,27,27,27,27,28,28,28,27,28,28,29,29,29,29,29,29,30,30,31,31,31,32,31,31,32,32,32,32,33,33,32,32,32,32,32,33,33,33,33,33,32,32,32,32,32,32,32,33,33,33,34,33,33,32,32,32,32,33,33,34,34,34,34,34,34,34,34,34,34,34,34,35,35,36,37,38,38,39,40,41,42,42,43,44,44,45,46,46,48,48,50,51,52,53,54,56,56,57,57,57,56,56,57,57,58,60,60,61,60,60,61,62,62,63,62,63,64,64,65,65,65,65,65,65,65,66,67,67,66,67,65,64,65,65,65,65,64,64,64,64,65,64,63,63,63,64,64,63,64,65,64,64,64,64,65,65,65,66,66,66,67,67,67,67,66,66,67,67,67,68,68,68,68,68,69,68,68,69,69,69,68,67,68,67,66,65,65,64,65,66,66,65,65,65,64,63,63,62,62,62,61,61,59],"spotted_at":null,"top_brands":[],"description":"A slow feeder bowl is a bowl that is designed to slow down the eating speed of pets. 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It also has a significant presence on Pinterest, where users are more likely to be interested in cooking and home improvement."}],"subheader_what":"What are suction bowls and plates?","meta_description":"Uncover the growing trend of Suction Bowls and Plates, a kitchenware trend that\'s gaining popularity on LinkedIn.","channel_breakdown":{"reddit":16,"tiktok":3,"twitter":2,"youtube":3,"facebook":43,"linkedin":100,"instagram":14,"pinterest":8},"last_mod_analysis":null,"last_mod_descripion":null,"last_mod_cb-analysis":null,"channel_breakdown_text":"Suction bowls and plates are more commonly discussed on LinkedIn than on other social media platforms. This may be because professionals are more likely to be interested in these products and want to learn more about them."}}}}'