\\"Hangover clinics\\" have been opening throughout the metropolitan U.S. in droves, offering clients hydration and vitamin-rich fluids directly to the bloodstream via IV drip administered by registered nurses.
While IV therapy has been used in the medical world for decades as a way to administer essential nutrients and hydrate patients, many health professionals question its use in this new context.
In our increasingly on-demand world, consumers are able to satisfy any need with just a few taps on their phone, whether it\'s transportation, directions, loneliness, boredom, or hunger. As patience among consumers consequently wanes, well-off consumers are willing to pay high prices for quick fixes – in the case of IV therapy, between $200 and $400 per hour-long session.","head":"The Rise of IV Hydration","body_links":"Having started over a decade ago in Asia as a remedy for exhausted business executives, IV therapy has lately been rising in popularity among a counterintuitive demographic: health nuts who dabble in excessive drinking.
\\"Hangover clinics\\" have been opening throughout the metropolitan U.S. in droves, offering clients hydration and vitamin-rich fluids directly to the bloodstream via IV drip administered by registered nurses.
While IV therapy has been used in the medical world for decades as a way to administer essential nutrients and hydrate patients, many health professionals question its use in this new context.
In our increasingly on-demand world, consumers are able to satisfy any need with just a few taps on their phone, whether it\'s transportation, directions, loneliness, boredom, or hunger. As patience among consumers consequently wanes, well-off consumers are willing to pay high prices for quick fixes – in the case of IV therapy, between $200 and $400 per hour-long session.","replaced_keywords":{}},{"body":"While the supplement business has existed for decades, both the ingredients and the form factors come and go in waves. With apple cider vinegar, for instance, the drink product, pill product, and gummy product each saw their peaks one after the other, in 2017, 2018-19, and 2020 respectively.
The challenge in marketing gummies was overcoming the market perception that they\'re just for kids. Chewable supplements for kids have existed for decades (Flintstones vitamins, for example, were launched in 1968). Gummies themselves were a niche product for years. In addition to targeting kids, supplement gummies were marketed to pregnant women who had difficulty swallowing pills. Gummies are a good form factor for making a habit consistent: flavorful or sugary products are more habit-forming than bland ones.
The popularity of gummy-based supplements grew in part for a roundabout reason: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren\'t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.
The boom in melatonin gummies tracks a similar upsurge in interest in CBD gummies (featured in 2018), but on a one-year lag: the CBD gummies established gummies as something for adults rather than kids, and subsequently other supplements followed suit.","head":"Melatonin Gummies: The New Ingredient and Form Factor Combo","body_links":"While the supplement business has existed for decades, both the ingredients and the form factors come and go in waves. With apple cider vinegar, for instance, the drink product, pill product, and gummy product each saw their peaks one after the other, in 2017, 2018-19, and 2020 respectively.
The challenge in marketing gummies was overcoming the market perception that they\'re just for kids. Chewable supplements for kids have existed for decades (Flintstones vitamins, for example, were launched in 1968). Gummies themselves were a niche product for years. In addition to targeting kids, supplement gummies were marketed to pregnant women who had difficulty swallowing pills. Gummies are a good form factor for making a habit consistent: flavorful or sugary products are more habit-forming than bland ones.
The popularity of gummy-based supplements grew in part for a roundabout reason: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren\'t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.
The boom in melatonin gummies tracks a similar upsurge in interest in CBD gummies (featured in 2018), but on a one-year lag: the CBD gummies established gummies as something for adults rather than kids, and subsequently other supplements followed suit.","replaced_keywords":{"Melatonin Gummies":"melatonin gummies"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Deep dive into 2022\'s top vitamins and supplements trends as new ingredients and new form factors become increasingly popular.","cta_header":"See all the Vitamin & Supplement Trends"},{"desc":"The top Skincare Trends of 2022 including everything from Nicotinamide to Glowing Sunscreen","name":"Skincare","slug":"skincare-trends","title":"Skincare Trends","trends":["Nicotinamide","Glowing Sunscreen","Silymarin","NMN","Caffeine Eye Cream","Bakuchiol","Argireline","Tretinoin","Adapalene Gel","Ceramides","Salicylic Acid Ointment","Tacrolimus Ointment","Snail Mucin","Acretin","Efudix Cream","Pimple Patches","Mineral Sunscreen","Bromelain","Glutathione","Winter Cherry","Fulvic Acid","Skin Barrier Repair","Cica","Withanolides"],"insights":[{"body":"As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.
The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","head":"The Rise of Caffeine Eye Cream","body_links":"As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.
The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","replaced_keywords":{"Caffeine Eye Cream":"Caffeine eye cream"}},{"body":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","head":"Water Filters & Skincare","body_links":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Understand the constantly evolving space of Skincare by taking a closer look at the category\'s top trends.","cta_header":"See all the Skin Care Trends"}],"trend":{"slug":"tacrolimus-ointment","title":"Tacrolimus Ointment","growth":24.7,"ts_raw":[32,28,32,26,32,30,23,21,30,39,30,37,38,29,37,41,29,30,28,32,31,24,20,48,42,28,34,30,41,39,35,38,38,31,32,44,35,35,30,26,30,28,36,35,40,32,31,32,41,48,35,37,33,43,28,25,33,34,45,38,36,33,31,32,37,41,37,44,29,27,31,39,30,33,44,34,43,39,49,37,45,46,48,42,44,43,41,42,36,48,46,49,37,43,47,58,43,48,44,50,36,44,44,48,50,46,49,52,48,45,59,67,54,52,54,49,45,48,45,45,48,48,55,40,49,46,41,58,64,55,60,51,49,57,59,46,43,47,32,36,48,44,44,54,47,58,44,46,56,42,55,64,57,56,53,51,63,52,54,60,44,52,60,59,49,54,51,62,53,40,44,65,60,44,57,48,60,62,50,58,58,55,60,65,64,65,69,61,66,60,55,61,58,70,52,55,66,63,64,63,62,64,60,65,67,69,77,70,68,67,68,72,60,65,63,70,70,61,55,78,69,81,61,64,60,65,58,48,64,70,49,60,63,59,71,65,71,87,99,76,86,83,80,81,79,81,77,81,80,82,84,79,78,98,86,86,88,94,87,95],"volume":25594,"keyword":"tacrolimus ointment","analysis":null,"ts_trend":[30,31,31,31,32,32,32,32,32,31,32,32,32,32,32,33,33,33,33,34,34,34,35,35,35,35,34,34,34,34,34,34,34,34,34,35,34,34,34,34,35,35,34,34,34,34,34,34,34,34,34,34,34,35,35,35,35,35,35,35,36,36,36,36,36,37,36,37,38,38,38,38,39,39,39,40,40,41,41,41,41,42,43,43,43,44,44,43,44,44,44,44,44,45,45,45,46,46,46,47,47,48,48,48,48,48,48,48,48,49,49,49,49,49,50,51,51,52,52,52,52,52,52,51,51,50,50,49,49,49,50,50,50,50,49,49,49,49,50,50,50,49,49,49,49,50,50,50,50,50,51,51,52,52,52,53,52,52,52,53,53,54,54,54,55,55,55,55,55,55,56,56,56,56,57,57,58,58,58,59,59,59,60,61,61,61,61,61,61,61,61,61,61,62,62,63,63,63,64,64,64,64,64,64,64,64,64,65,66,65,65,65,66,66,66,66,66,66,66,66,65,65,65,65,66,66,67,68,69,70,70,71,71,72,72,73,74,74,74,75,77,77,78,79,80,81,82,82,83,84,84,84,85,85,85,84,84,84,85,85],"spotted_at":null,"top_brands":[],"description":"Tacrolimus ointment is a medication that is used to treat moderate to severe atopic dermatitis. 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