The FDA approval process for medical devices allows approval in cases where a device shows equivalent functionality to an existing treatment, which is a much cheaper and faster approach than the oftentimes billion-dollar investment of a full clinical trial.
Plenity is a diet pill that helps users feel full. It got approved because it was submitted to the FDA as having the same function as gastric bypass surgery, in which part of a person’s stomach is closed off, or removed to make the actual stomach smaller.
Plenity\'s active ingredients, cellulose and citric acid, expand in the stomach and make patients feel full earlier. So in a sense, this regulatory decision is not as strange as it looks: gastric bypass and Plenity both help people lose weight by giving them less room for food.
The surgical weight loss industry generates $6 billion each year in revenue, but the potential market is larger—many people either don\'t want to spend money on surgery or worry that it\'s too drastic. Part of this market size is because obesity has been rising for decades, both in the US and abroad. Obesity is not only a problem on its own, but contributes to other health complications too like heart disease, diabetes, and injuries from falls.
Plenity is part of an accidental arms race: food and entertainment companies make money from a high-calorie, sedentary lifestyle, and there’s less revenue in promoting moderation. This has been part of why the average weight has drifted up over time, and Plenity is one of many companies trying to tackle this problem as it gets more acute. Like blue light glasses, which help people feel better about their screen time instead of actually reducing how much of it they get, Plenity lets people keep eating until they’re completely full, and just changes when that is.","head":"The Rise of Plenity","body_links":"One reason Plenity is one of the fastest-growing weight loss aids is that even though it looks like a pill, the company behind it was able to get it classified as a medical device rather than a drug.
The FDA approval process for medical devices allows approval in cases where a device shows equivalent functionality to an existing treatment, which is a much cheaper and faster approach than the oftentimes billion-dollar investment of a full clinical trial.
Plenity is a diet pill that helps users feel full. It got approved because it was submitted to the FDA as having the same function as gastric bypass surgery, in which part of a person’s stomach is closed off, or removed to make the actual stomach smaller.
Plenity\'s active ingredients, cellulose and citric acid, expand in the stomach and make patients feel full earlier. So in a sense, this regulatory decision is not as strange as it looks: gastric bypass and Plenity both help people lose weight by giving them less room for food.
The surgical weight loss industry generates $6 billion each year in revenue, but the potential market is larger—many people either don\'t want to spend money on surgery or worry that it\'s too drastic. Part of this market size is because obesity has been rising for decades, both in the US and abroad. Obesity is not only a problem on its own, but contributes to other health complications too like heart disease, diabetes, and injuries from falls.
Plenity is part of an accidental arms race: food and entertainment companies make money from a high-calorie, sedentary lifestyle, and there’s less revenue in promoting moderation. This has been part of why the average weight has drifted up over time, and Plenity is one of many companies trying to tackle this problem as it gets more acute. Like blue light glasses, which help people feel better about their screen time instead of actually reducing how much of it they get, Plenity lets people keep eating until they’re completely full, and just changes when that is.","replaced_keywords":{"Plenity":"Plenity"}},{"body":"There’s a supply and demand mismatch—and thus a market opportunity—in the business of helping people reach their ideal weight; but not with weight loss. In fact, Google queries for \\"how to lose weight\\" overshadow those for “how to gain weight” by only to 6:1. However, the weight loss industry is far more than 6x more competitive and saturated than the weight gain industry: in fact, there are almost 3,000% more apps for losing weight than gaining it.
Companies like Noom, with 45 million users, have been able to build up a large following by helping users lose weight. The company uses an effective signup flow which encourages users to set a deadline, such as a wedding they’ll be attending or even just “summer”, which helps the app not only tune the weight loss program, but also the email drip campaigns. Noom’s focus though, is exclusively on losing weight—even if users sign up and express the intention to add a few pounds of muscle, the signup workflow uses copy about weight loss.
The weight-gaining market is not only more ripe for opportunity but also more fragmented than the weight-loss market. Some customers are trying to add muscle mass, and look for products like whey protein. Others want to add weight more generally, and they increasingly turn to appetite-stimulating supplements or weight-gain syrups.
Some of these products are carb- and vitamin-rich meal shakes that just add extra calories to diets, but some of them include medications that are used off-label to stimulate appetite. These weight-gaining shakes have health risks, and are often marketed illegally.
Media attention often drives new diet trends. When celebrities were mediated through magazines, TV, and movies, they tended to be thinner, but many popular influencers have a different body type—one popular weight gainer brand, \\"slim thicc,\\" is named after the body type exemplified by Kim Kardashian, Nicki Minaj, and other celebrities. With more diverse celebrity body types, there\'s a wider dispersion in diet products that allow people to achieve them.","head":"The Weight Gain Opportunity","body_links":"There’s a supply and demand mismatch—and thus a market opportunity—in the business of helping people reach their ideal weight; but not with weight loss. In fact, Google queries for \\"how to lose weight\\" overshadow those for “how to gain weight” by only to 6:1. However, the weight loss industry is far more than 6x more competitive and saturated than the weight gain industry: in fact, there are almost 3,000% more apps for losing weight than gaining it.
Companies like Noom, with 45 million users, have been able to build up a large following by helping users lose weight. The company uses an effective signup flow which encourages users to set a deadline, such as a wedding they’ll be attending or even just “summer”, which helps the app not only tune the weight loss program, but also the email drip campaigns. Noom’s focus though, is exclusively on losing weight—even if users sign up and express the intention to add a few pounds of muscle, the signup workflow uses copy about weight loss.
The weight-gaining market is not only more ripe for opportunity but also more fragmented than the weight-loss market. Some customers are trying to add muscle mass, and look for products like whey protein. Others want to add weight more generally, and they increasingly turn to appetite-stimulating supplements or weight-gain syrups.
Some of these products are carb- and vitamin-rich meal shakes that just add extra calories to diets, but some of them include medications that are used off-label to stimulate appetite. These weight-gaining shakes have health risks, and are often marketed illegally.
Media attention often drives new diet trends. When celebrities were mediated through magazines, TV, and movies, they tended to be thinner, but many popular influencers have a different body type—one popular weight gainer brand, \\"slim thicc,\\" is named after the body type exemplified by Kim Kardashian, Nicki Minaj, and other celebrities. With more diverse celebrity body types, there\'s a wider dispersion in diet products that allow people to achieve them.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Diet trends come and go - Explore what\'s happening today and what\'s around the corner in the world of diets.","cta_header":"See all the Diet Trends"}],"trend":{"slug":"weight-gain-syrup","title":"Weight Gain Syrup","growth":28.09,"ts_raw":[26,28,21,25,13,24,22,28,23,30,23,26,28,25,21,17,22,18,19,25,18,20,22,15,30,23,20,39,20,25,25,35,42,14,29,24,16,24,18,24,25,20,22,39,30,25,20,14,27,26,27,25,32,33,29,26,32,24,19,28,29,41,33,32,31,29,17,30,32,21,26,27,25,24,43,30,29,30,34,46,34,41,30,37,31,24,25,33,30,26,23,33,24,28,40,37,27,37,37,34,22,29,26,32,26,23,30,28,30,33,39,20,26,24,38,29,29,32,14,30,43,25,32,31,22,24,28,36,27,27,24,28,36,27,31,37,29,30,29,34,34,29,26,39,46,45,38,39,36,38,38,44,45,35,39,39,48,34,33,31,45,47,49,29,48,32,44,37,40,39,48,38,36,37,33,41,37,42,45,48,44,47,39,47,36,36,40,50,49,43,50,42,48,42,58,49,58,44,63,42,50,46,36,59,43,53,47,46,43,45,58,36,46,41,51,46,39,56,44,49,63,43,59,42,45,43,45,38,48,49,52,57,50,49,52,63,51,48,56,68,66,69,68,60,61,59,56,62,73,62,69,65,66,67,59,67,61,67,76,97],"volume":18225,"keyword":"weight gain syrup","analysis":null,"ts_trend":[25,25,24,24,24,24,24,24,24,24,23,24,24,24,24,24,24,24,24,25,24,25,24,24,24,24,24,24,24,24,24,24,24,24,24,24,25,25,25,25,25,25,26,26,26,25,25,25,26,27,27,27,27,27,28,28,28,28,28,29,29,30,30,30,30,30,30,31,31,31,31,32,32,31,31,31,31,31,31,31,31,31,31,31,31,32,32,31,31,31,31,31,30,30,30,30,30,30,30,30,29,30,30,30,30,29,30,30,30,30,30,30,29,30,30,30,30,30,30,30,30,30,30,29,30,30,30,31,31,31,31,32,32,32,32,32,32,33,33,34,34,35,35,36,36,36,36,37,38,38,38,39,39,39,39,40,40,40,40,40,41,41,41,41,41,41,42,42,42,42,42,43,42,42,42,42,43,43,43,44,44,45,45,45,45,46,46,46,46,46,46,46,47,47,47,47,47,48,48,48,48,48,48,48,48,48,48,48,48,48,48,48,49,49,49,49,49,49,50,50,50,51,51,51,51,51,52,52,53,55,55,56,56,57,57,57,58,58,59,59,60,60,60,61,62,62,64,64,65,66,66,67,67,68,67,67,67,67,67,67],"spotted_at":null,"top_brands":[],"description":"Weight Gain Syrup is a syrup that is meant to be consumed to help with weight gain by increasing the body’s calorie intake.","top_searches":[{"title":"weight gain syrup apetamin","growth":43,"volume":100},{"title":"weight gain syrup name","growth":10,"volume":4},{"title":"weight gain syrup amazon","growth":26,"volume":4},{"title":"weight gain syrup near me","growth":39,"volume":4},{"title":"the best weight gain syrup","growth":32,"volume":4},{"title":"weight gain syrup ayurvedic","growth":39,"volume":4},{"title":"a peterman weight gain syrup","growth":39,"volume":4},{"title":"weight gain syrup ingredients","growth":78,"volume":4},{"title":"weight gain syrup herbal mixture","growth":47,"volume":4},{"title":"ingredients for weight gain syrup","growth":65,"volume":4},{"title":"weight gain syrup hindi","growth":39,"volume":0},{"title":"weight gain syrup canada","growth":39,"volume":0},{"title":"weight gain syrup reviews","growth":39,"volume":0},{"title":"weight gain syrup australia","growth":39,"volume":0},{"title":"weight gain syrup side effects","growth":39,"volume":0}],"geo_breakdown":{"au":0.01,"gb":0.04,"gh":0.09,"in":0.37,"ng":0.11,"pk":0.02,"us":0.31,"za":0.02},"last_crawl_at":1659002927,"subheader_how":"How fast is weight gain syrup growing in popularity?","top_questions":[{"title":"is weight gain syrup good","growth":0,"volume":0},{"title":"which weight gain syrup is best","growth":0,"volume":0},{"title":"what is the best weight gain syrup","growth":0,"volume":0},{"title":"what is weight gain syrup","growth":0,"volume":0}],"related_topics":[{"slug":"melatonin-spray","title":"Melatonin Spray","growth":24.27,"ts_raw":[2,3,1,2,3,1,3,1,4,3,2,4,5,3,4,2,3,3,4,5,3,5,3,3,5,4,3,2,4,3,2,3,3,2,3,4,4,3,3,3,3,5,7,5,3,2,5,4,5,6,5,4,7,2,4,4,3,5,6,7,4,2,3,3,5,4,6,3,3,4,6,3,3,2,4,3,5,6,4,4,8,5,5,1,5,6,5,5,5,4,4,4,7,6,3,4,4,3,5,3,4,3,3,5,5,3,3,4,7,5,4,4,5,2,6,6,4,5,5,4,7,7,4,4,3,3,9,10,7,6,9,8,9,6,7,10,6,5,7,6,4,4,8,7,5,6,5,4,6,6,8,10,8,7,11,6,6,8,7,8,10,8,8,10,8,6,10,8,55,69,44,50,45,42,40,38,42,23,32,45,84,73,60,59,48,52,36,34,38,41,43,31,35,38,42,31,35,32,43,29,32,29,28,29,33,27,28,31,28,27,31,37,42,43,30,42,37,41,29,42,27,37,26,34,40,48,43,51,38,48,42,84,99,69,55,65,59,50,57,49,36,41,39,38,42,34,30,39,37,36,30,23,37,39,35,33,36,38,37,36],"volume":25447,"keyword":"melatonin spray","analysis":null,"ts_trend":[3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,6,5,5,5,6,6,6,6,6,6,6,6,6,7,7,7,7,7,7,8,8,8,8,8,8,8,8,9,9,9,11,12,14,15,16,17,18,20,20,21,22,23,25,26,28,28,30,31,32,33,34,35,36,37,38,39,39,38,38,38,38,38,38,38,38,38,38,38,38,37,37,37,37,38,38,38,38,38,40,40,40,40,40,39,39,39,39,39,39,40,41,41,41,42,42,43,43,43,43,44,44,44,44,43,42,42,42,42,42,43,43,43,42,43,43,43,42,42,42,41,41,41,41,41,41,40,39,40,39,40,40,40,40,40],"spotted_at":null,"top_brands":[],"description":"Melatonin Spray is a spray that is designed to help people fall asleep. The spray contains the hormone melatonin, which is said to help regulate the body’s natural sleep cycle.","top_searches":[{"title":"melatonin spray dr teal","growth":100,"volume":17},{"title":"melatonin spray onnit","growth":2,"volume":14},{"title":"melatonin spray walmart","growth":12,"volume":11},{"title":"melatonin spray target","growth":32,"volume":9},{"title":"melatonin spray near me","growth":22,"volume":9},{"title":"melatonin spray walgreens","growth":16,"volume":7},{"title":"melatonin spray cvs","growth":13,"volume":5},{"title":"melatonin spray side effects","growth":9,"volume":5},{"title":"melatonin spray reviews","growth":5,"volume":4},{"title":"melatonin spray amazon","growth":8,"volume":2},{"title":"melatonin spray boots","growth":3,"volume":1},{"title":"melatonin spray canada","growth":4,"volume":1},{"title":"melatonin spray apotheke","growth":8,"volume":1},{"title":"melatonin spray benefits","growth":4,"volume":1},{"title":"melatonin spray anwendung","growth":0,"volume":1}],"geo_breakdown":{"at":0.05,"au":0.01,"ca":0.02,"ch":0.01,"de":0.53,"fr":0.01,"gb":0.01,"gr":0.01,"hu":0.02,"in":0.02,"no":0.03,"se":0.01,"sk":0.02,"us":0.24},"last_crawl_at":1659002927,"subheader_how":"How fast is melatonin spray growing in popularity?","top_questions":[{"title":"is melatonin spray safe","growth":8,"volume":2},{"title":"is melatonin spray safe for cats","growth":2,"volume":1},{"title":"is melatonin spray effective","growth":2,"volume":0},{"title":"is melatonin spray bad for you","growth":0,"volume":0},{"title":"is melatonin spray safe for pregnancy","growth":0,"volume":0},{"title":"is melatonin spray bad for dogs","growth":0,"volume":0},{"title":"what is the best melatonin spray","growth":0,"volume":0},{"title":"is melatonin spray safe for babies","growth":0,"volume":0},{"title":"is melatonin spray safe for 1 year old","growth":0,"volume":0},{"title":"is melatonin spray safe for toddlers","growth":0,"volume":0},{"title":"is melatonin spray safe for dogs","growth":0,"volume":0},{"title":"is melatonin spray better than tablets","growth":0,"volume":0}],"related_topics":["melatonin gummies","sleep gummies","magnesium glycinate","nac supplement"],"subheader_what":"What is a melatonin spray?","meta_description":"Uncover the reasons why Melatonin Spray is such a popular and growing trend, especially on video sites like TikTok.","channel_breakdown":{"reddit":0,"tiktok":100,"twitter":1,"youtube":0,"facebook":0,"linkedin":0,"instagram":1,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-04-29","last_mod_cb-analysis":"2022-04-29","channel_breakdown_text":"Melatonin Sprays are talked about on a variety of social media platforms, but the conversation is most prevalent on TikTok, followed by Twitter and Facebook."},{"slug":"pine-needle-tea","title":"Pine Needle Tea","growth":88.09,"ts_raw":[2,4,3,5,3,3,4,6,5,1,1,6,5,5,3,3,5,6,10,4,7,6,4,4,4,4,4,3,3,3,4,2,3,2,1,2,2,2,4,2,2,3,3,2,3,3,1,3,4,2,2,4,3,1,2,1,2,1,4,2,0,4,2,2,5,1,4,3,2,3,7,7,6,15,5,5,4,4,3,3,3,3,3,3,1,5,3,1,2,3,0,4,2,4,2,2,3,5,2,1,2,1,3,2,2,4,1,3,4,3,0,3,3,4,3,3,1,3,4,5,5,5,6,4,6,5,5,7,4,5,5,6,1,3,7,5,38,19,19,14,13,8,6,7,4,3,5,5,7,5,7,6,4,6,4,4,4,4,6,4,2,3,4,3,3,3,2,3,5,5,3,5,6,4,5,5,7,8,8,4,2,5,1,5,7,3,4,3,2,4,3,4,5,4,2,2,43,100,53,61,69,55,59,62,47,38,34,40,48,51,45,55,48,51,52,44,44,41,52,43,50,42,45,36,41,32,37,36,35,42,43,42,39,32,29,29,25,22,19,16,16,16,17,13,19,17,14,15,11,13,13,15,13,11,10,15,12,14,13,15],"volume":5720,"keyword":"pine needle tea","analysis":null,"ts_trend":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,5,5,5,5,4,4,4,4,4,4,4,4,4,4,4,3,3,3,3,4,4,4,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,4,4,4,4,4,4,4,4,4,3,4,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,4,5,5,5,5,5,6,6,6,6,6,6,7,7,8,8,9,9,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,9,9,8,7,7,7,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,7,8,11,13,16,18,20,23,25,27,29,31,33,36,38,41,43,46,49,52,55,57,60,62,65,67,69,69,68,67,66,66,65,64,63,63,63,63,62,61,60,59,57,55,54,51,49,48,45,44,42,41,39,38,36,35,34,33,32,31,29,28,27,26,25,24,22,21,21,20,20,20,20,20,20,19,18],"spotted_at":null,"top_brands":[],"description":"Pine needle tea is a tea that is made from the needles of a pine tree. The tea is said to be high in antioxidants and vitamins, and has been used as a traditional remedy for a variety of ailments.","top_searches":[{"title":"pine needle tea benefits","growth":6,"volume":100},{"title":"benefit of pine needle tea","growth":6,"volume":100},{"title":"benefits of pine needle tea","growth":6,"volume":100},{"title":"pine needle tea dangers","growth":6,"volume":44},{"title":"pine needle tea where to buy","growth":3,"volume":19},{"title":"pine needle tea side effects","growth":3,"volume":13},{"title":"pine needle tea recipe","growth":6,"volume":11},{"title":"pine needle tea testosterone","growth":7,"volume":9},{"title":"pine needle tea near me","growth":3,"volume":5},{"title":"pine needle tea amazon","growth":3,"volume":4},{"title":"pine needle tea health benefits","growth":8,"volume":4},{"title":"pine needle tea bags","growth":4,"volume":3},{"title":"pine needle tea whole foods","growth":4,"volume":3},{"title":"pine needle tea buy","growth":3,"volume":2},{"title":"pine needle tea organic","growth":3,"volume":2}],"geo_breakdown":{"au":0.08,"ca":0.1,"de":0.01,"gb":0.15,"ie":0.01,"in":0.01,"my":0.01,"nl":0.01,"nz":0.01,"sg":0.01,"us":0.52,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast is pine needle tea growing in popularity?","top_questions":[{"title":"is pine needle tea safe to drink","growth":2,"volume":4},{"title":"is pine needle tea good for you","growth":11,"volume":2},{"title":"can you make pine needle tea","growth":12,"volume":1},{"title":"is pine needle tea safe","growth":15,"volume":1},{"title":"is pine needle tea poisonous","growth":8,"volume":0},{"title":"what pine needle tea good for","growth":12,"volume":0},{"title":"is pine needle tea safe for pregnancy","growth":12,"volume":0},{"title":"is pine needle tea good for diabetics","growth":12,"volume":0},{"title":"is pine needle tea good for asthma","growth":0,"volume":0},{"title":"is pine needle tea good","growth":0,"volume":0},{"title":"is pine needle tea clear","growth":0,"volume":0},{"title":"is pine needle tea dangerous","growth":0,"volume":0},{"title":"is pine needle tea a diuretic","growth":0,"volume":0},{"title":"is pine needle tea good for inflammation","growth":0,"volume":0},{"title":"how do u make pine needle tea","growth":0,"volume":0}],"related_topics":["mullein leaf","quercetin","nac supplement","ashwagandha"],"subheader_what":"What is pine needle tea?","meta_description":"Uncover the trend of Pine Needle Tea, a popular and growing trend on TikTok, and learn more about this unique and beneficial tea.","channel_breakdown":{"reddit":14,"tiktok":100,"twitter":18,"youtube":33,"facebook":8,"linkedin":22,"instagram":65,"pinterest":7},"last_mod_analysis":null,"last_mod_descripion":"2022-03-24","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"Twitter is the main social media channel for discussions surrounding pine needle tea, followed by Facebook. Pinterest has the fewest mentions of all the social media channels analysed."},{"slug":"ashwagandha","title":"Ashwagandha","growth":8.24,"ts_raw":[20,21,21,20,19,20,20,19,19,20,22,19,21,21,22,23,19,21,21,20,20,21,21,24,22,23,23,25,23,24,31,26,26,24,25,25,25,24,23,25,23,24,24,22,25,25,26,26,24,26,26,26,26,27,26,25,25,29,28,26,26,27,27,27,27,26,26,27,26,27,26,26,26,25,27,30,31,28,28,30,29,31,29,31,33,31,32,30,29,30,29,29,30,31,30,30,30,31,30,29,28,31,31,32,32,31,31,33,31,31,35,34,32,32,35,33,30,30,33,33,36,30,35,35,33,31,34,37,37,38,38,38,35,37,36,35,33,32,25,26,29,31,34,35,37,42,57,48,46,51,50,55,50,51,50,49,47,45,45,44,47,43,45,44,43,43,41,42,41,40,37,38,39,38,40,38,38,36,41,47,47,45,44,45,45,46,49,48,45,44,46,51,49,50,51,51,50,52,54,79,100,89,67,62,60,59,61,59,58,60,58,55,57,54,53,54,52,50,50,50,51,48,48,51,50,44,49,47,49,46,52,57,57,53,55,57,55,63,55,55,55,53,55,56,55,51,55,54,55,54,51,50,52,52,52,53,52,51,54,57],"volume":593032,"keyword":"ashwagandha","analysis":null,"ts_trend":[20,21,21,21,21,21,21,21,21,21,21,21,21,22,22,22,22,23,23,23,23,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,25,25,25,25,25,26,26,26,27,27,27,27,28,28,28,28,28,28,28,29,29,29,29,30,30,30,30,30,30,30,30,30,30,30,30,29,29,29,29,29,29,29,29,29,30,30,30,30,30,30,30,30,30,30,30,30,31,31,32,32,32,33,33,34,34,34,34,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,36,36,36,36,37,37,37,38,38,39,39,39,39,40,40,40,41,41,42,42,43,43,43,44,44,44,43,43,44,44,44,43,43,43,43,43,43,43,43,43,43,44,44,44,44,44,45,45,46,46,46,47,47,48,49,51,51,52,52,53,53,53,54,54,55,55,55,55,56,56,56,56,56,56,56,56,56,56,56,55,54,54,53,53,53,53,53,53,53,53,53,54,53,54,54,54,54,54,55,55,55,55,55,55,55,55,54,54,54,53,53,53,52,52,52,52,52,52,52,51,51,51,50,50,49,49,48],"spotted_at":null,"top_brands":[],"description":"Ashwagandha is an herb that is often used in Ayurvedic medicine. The herb is said to be beneficial in reducing stress, improving sleep, and boosting energy levels.","top_searches":[{"title":"ashwagandha benefits","growth":16,"volume":100},{"title":"ashwagandha side effects","growth":15,"volume":25},{"title":"ashwagandha pills","growth":8,"volume":20},{"title":"ashwagandha gummies","growth":12,"volume":13},{"title":"ashwagandha benefits for men","growth":15,"volume":13},{"title":"ashwagandha benefits for women","growth":16,"volume":13},{"title":"ashwagandha root","growth":14,"volume":6},{"title":"ashwagandha dosage","growth":14,"volume":6},{"title":"ashwagandha good for","growth":16,"volume":6},{"title":"ashwagandha tea","growth":15,"volume":4},{"title":"ashwagandha powder","growth":14,"volume":4},{"title":"ashwagandha supplement","growth":9,"volume":4},{"title":"ashwagandha men","growth":15,"volume":3},{"title":"ashwagandha anxiety","growth":16,"volume":3},{"title":"ashwagandha para que sirve","growth":23,"volume":3}],"geo_breakdown":{"ae":0.01,"au":0.02,"be":0.01,"br":0.03,"ca":0.04,"ch":0.01,"de":0.05,"es":0.02,"fi":0.01,"fr":0.01,"gb":0.06,"hu":0.01,"ie":0.01,"in":0.16,"it":0.01,"mx":0.01,"my":0.01,"nl":0.01,"no":0.01,"pl":0.06,"ro":0.01,"se":0.01,"us":0.36,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast is ashwagandha growing in popularity?","top_questions":[{"title":"what ashwagandha is good for","growth":16,"volume":6},{"title":"is ashwagandha safe","growth":14,"volume":4},{"title":"is ashwagandha good for you","growth":22,"volume":1},{"title":"are ashwagandha berries edible","growth":14,"volume":0},{"title":"are ashwagandha pills safe","growth":9,"volume":0},{"title":"can ashwagandha cause acne","growth":18,"volume":0},{"title":"can ashwagandha increase height","growth":15,"volume":0},{"title":"is ashwagandha a blood thinner","growth":13,"volume":0},{"title":"is ashwagandha addictive","growth":23,"volume":0},{"title":"is ashwagandha good for anxiety","growth":17,"volume":0},{"title":"is ashwagandha good for women","growth":20,"volume":0},{"title":"is ashwagandha safe for dogs","growth":14,"volume":0},{"title":"is ashwagandha safe for kids","growth":14,"volume":0},{"title":"is ashwagandha safe for women","growth":7,"volume":0},{"title":"which ashwagandha is best for sperm count","growth":38,"volume":0}],"related_topics":["quercetin","mullein leaf","inositol","magnesium glycinate"],"subheader_what":"What is ashwagandha?","meta_description":"Ashwagandha is a trending wellness ingredient that\'s gaining popularity on TikTok. Learn more about this fast-growing trend.","channel_breakdown":{"reddit":17,"tiktok":100,"twitter":19,"youtube":23,"facebook":12,"linkedin":15,"instagram":36,"pinterest":4},"last_mod_analysis":null,"last_mod_descripion":"2022-03-24","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"Ashwagandha is most commonly talked about on social media channels that are used for sharing information and news (Twitter, LinkedIn, and Reddit) rather than for leisure or entertainment (Facebook, Instagram, YouTube, and TikTok)."},{"slug":"pre-probiotics","title":"Pre and Probiotics","growth":12.08,"ts_raw":[18,3,10,22,13,0,10,19,13,15,19,19,18,18,12,15,6,19,12,12,19,5,6,15,41,22,35,32,20,44,14,13,23,19,21,15,32,31,14,39,41,25,18,24,14,28,27,16,26,17,39,27,32,30,28,6,22,33,22,25,26,25,20,23,23,28,31,9,20,33,16,17,12,32,47,29,33,35,17,43,33,31,24,39,41,37,27,30,36,50,46,19,28,34,30,31,25,42,11,50,30,35,28,19,41,43,46,16,29,30,13,30,21,29,29,26,54,28,40,25,20,36,23,32,5,37,13,40,47,46,35,38,44,47,42,46,28,31,42,35,42,52,45,43,42,33,42,26,38,37,41,43,31,76,57,40,56,48,52,34,48,42,44,40,44,48,48,35,35,45,38,41,23,52,24,42,40,32,38,66,57,52,51,51,52,29,60,60,54,46,79,41,65,60,67,66,56,68,68,54,69,48,30,53,47,61,41,66,46,58,55,43,44,40,46,49,42,48,70,31,62,27,47,40,53,43,49,22,47,24,44,84,77,59,50,51,59,42,67,51,58,55,59,69,58,98,56,48,62,58,68,74,57,99,60,66,78,66,53,64],"volume":4640,"keyword":"pre and probiotics","analysis":null,"ts_trend":[15,14,15,15,15,15,15,16,16,15,15,15,15,16,17,17,18,18,18,19,19,19,19,19,19,19,19,20,20,20,21,21,21,21,21,22,22,23,23,23,23,23,22,23,23,24,24,24,25,25,25,25,25,25,25,25,25,26,26,25,26,27,28,27,27,27,27,27,28,28,28,29,29,29,29,29,30,30,30,29,30,30,30,30,31,30,31,30,30,30,30,30,30,31,31,31,31,30,30,30,30,30,30,30,31,31,32,32,32,32,32,32,32,31,31,32,33,33,32,32,33,33,34,34,34,35,35,35,35,35,35,35,35,35,35,35,35,36,36,37,38,38,38,39,39,40,40,41,41,42,42,43,43,44,44,44,44,45,46,45,46,46,47,48,48,48,48,48,48,48,48,48,47,47,47,47,47,48,48,48,48,49,49,49,49,51,51,53,52,51,51,51,51,51,52,51,52,52,54,53,52,53,53,52,52,53,53,53,52,52,52,52,52,52,51,53,52,52,53,54,53,53,53,53,52,53,53,53,53,53,54,53,54,54,54,55,54,54,55,55,57,57,58,60,59,58,59,60,60,61,62,61,62,63,63,64,62,64,63,64],"spotted_at":null,"top_brands":[],"description":"Pre and Probiotics are supplements that are meant to improve gut health. Probiotics are beneficial bacteria that are said to improve digestion and support the immune system, while prebiotics are a type of fiber that helps probiotics to grow.","top_searches":[{"title":"pre and probiotics supplements","growth":35,"volume":100},{"title":"pre and probiotics foods","growth":38,"volume":44},{"title":"pre and probiotics benefits","growth":42,"volume":44},{"title":"benefits of pre and probiotics","growth":42,"volume":44},{"title":"pre and probiotics powder","growth":35,"volume":15},{"title":"the best pre and probiotics","growth":53,"volume":15},{"title":"pre and probiotics gummies","growth":39,"volume":12},{"title":"pre and probiotics difference","growth":38,"volume":12},{"title":"pre and probiotics during pregnancy","growth":57,"volume":7},{"title":"pre and probiotics together","growth":50,"volume":5},{"title":"pre and probiotics side effects","growth":48,"volume":5},{"title":"pre and probiotics amazon","growth":37,"volume":3},{"title":"pre and probiotics walmart","growth":58,"volume":3},{"title":"pre and probiotics canada","growth":0,"volume":2},{"title":"pre and probiotics biolife","growth":17,"volume":2}],"geo_breakdown":{"ae":0.01,"af":0.01,"am":0.01,"ar":0.01,"at":0.01,"au":0.04,"az":0.01,"bd":0.01,"be":0.01,"bg":0.01,"bo":0.01,"br":0.01,"bs":0.01,"ca":0.04,"cd":0.01,"ch":0.01,"cy":0.01,"cz":0.01,"de":0.01,"dk":0.01,"dz":0.01,"eg":0.01,"es":0.01,"et":0.01,"fi":0.01,"fr":0.01,"gb":0.09,"hu":0.01,"id":0.01,"ie":0.01,"il":0.01,"in":0.21,"it":0.01,"kr":0.01,"lb":0.01,"lk":0.01,"mx":0.01,"my":0.02,"ng":0.01,"nl":0.01,"no":0.01,"np":0.01,"nz":0.01,"ph":0.01,"pk":0.01,"pt":0.01,"ru":0.01,"sa":0.01,"se":0.01,"sg":0.01,"th":0.01,"tt":0.01,"ua":0.01,"us":0.31,"uy":0.01,"vn":0.01,"za":0.01},"last_crawl_at":1659002927,"subheader_how":"How fast are pre and probiotics growing in popularity?","top_questions":[{"title":"can pre and probiotics cause diarrhea","growth":25,"volume":8},{"title":"are pre and probiotics good for you","growth":44,"volume":7},{"title":"are pre and probiotics safe during pregnancy","growth":39,"volume":5},{"title":"can pre and probiotics cause constipation","growth":43,"volume":3},{"title":"what are the best pre and probiotics","growth":71,"volume":3},{"title":"can pre and probiotics cause weight gain","growth":44,"volume":2},{"title":"can you take too much pre and probiotics","growth":33,"volume":2},{"title":"are pre and probiotics safe","growth":0,"volume":0},{"title":"are pre and probiotics good for ibs","growth":0,"volume":0},{"title":"how to get pre and probiotics","growth":0,"volume":0},{"title":"can pre and probiotics cause gas","growth":0,"volume":0},{"title":"can pre and probiotics cause acne","growth":0,"volume":0},{"title":"are pre and probiotics good for weight loss","growth":0,"volume":0},{"title":"are pre and probiotics necessary","growth":0,"volume":0},{"title":"are pre and probiotics good for constipation","growth":0,"volume":0}],"related_topics":["gut cleanse","quercetin","ashwagandha","fiber supplement"],"subheader_what":"What are pre and probiotics?","meta_description":"Get the latest insights on the Pre and Probiotics trend, which is growing in popularity as more and more people discover the benefits of these supplements.","channel_breakdown":{"reddit":10,"tiktok":0.01,"twitter":14,"youtube":16,"facebook":10,"linkedin":100,"instagram":22,"pinterest":2},"last_mod_analysis":null,"last_mod_descripion":"2022-04-07","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"Pre and Probiotics are talked about more on LinkedIn than any other social media platform. This may be because people are looking for professional, scientific discussions about the benefits of these products."}],"subheader_what":"What is weight gain syrup?","meta_description":"Learn about the Weight Gain Syrup trend and why it\'s growing in popularity, with insights from LinkedIn data.","channel_breakdown":{"reddit":0,"tiktok":63,"twitter":1,"youtube":2,"facebook":0.01,"linkedin":100,"instagram":15,"pinterest":0},"last_mod_analysis":null,"last_mod_descripion":"2022-04-07","last_mod_cb-analysis":"2022-03-28","channel_breakdown_text":"There is a broad distribution of discussion around weight gain syrup on social media, with the majority of conversation happening on LinkedIn. This may be due to the fact that conversations about healthy eating and weight loss are more likely to take place on this platform."}}}}'